Content Camp

April 6-8, 2021 | Online From Your Home Or Office

Let's Work On Your Content Together

Content Camp is a three-day, workshop-style, content creation and content marketing event, which means you'll be actively working on your business and content to map it out, get it done, and build momentum.

Content Camp Reimagines Small Business Training

Instead of listening to a lineup of speakers, taking copious notes, and leaving with way too many things to do and feelings of overwhelm, at Content Camp, you will gain clarity, work on your businesses, and create momentum.

Content Camp is a working conference for small businesses with big goals.

Every detail — from the carefully designed curriculum and popular 200+ page workbook to the digital worksheets and completed examples — is crafted to provide a remarkable virtual experience that will position your brand to attract more clients, customers, and subscribers, fill your pipeline, and create more cash.

The step-by-step training, instructions, and hands-on workshops will have you:

  • Thinking about your business and customers in a whole new way
  • Using new formulas and frameworks for content creation and delivery
  • Crafting compelling brand stories and marketing messages
  • Writing powerful benefit-driven bullets and calls to action
  • Planning a profitable content structure that drives conversions
  • Brainstorming, discovering, and outlining new content ideas
  • Repurposing existing content to maximize results and minimize effort
  • Creating a content marketing plan that fits your schedule
  • Taking bold action and making significant meaningful progress that will make an immediate difference in your business

Total Content Clarity In Three Days

At Content Camp, you'll spend three days in the comfort of your own home, immersed in all things content marketing — from clarifying the basics and defining your messaging to planning and prepping a year of content and crafting an amplification plan.

Content Camp Is Over — What A Bummer!

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Content Camp Premiere Sponsor

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Content Camp Agenda

Get the day-by-day Content Camp agenda, details on the workshop sessions, and a sneak peek at exciting hot seat opportunities!

DAY 1 AGENDA

8:30 am – 8:45 am Pacific
Day One Content Camp Kick Off And Opening Remarks
Get the lay of the land for Content Camp and instructions for all workshop and hot seat sessions, review access to all training materials and live working sessions, receive tips to reduce overwhelm and make Content Camp fit your needs, ask questions, and more.

9:00 am – 10:30 am Pacific
Clarify And Craft Your Brand Messaging
Before you can dive into content marketing, you need clarity on who you’re marketing to and what to say. At the end of the workshop, you’ll walk away with a powerful marketing message and assets you can use to communicate your value with confidence and ease.

10:45 am – 11:45 am Pacific
Understand The Buyer Journey And Win
Map your ideal client/customer’s buyer journey and what they need to know, learn, and feel at each stage. At the end of the workshop, you’ll know exactly what type of content will turn strangers into fans, fans into prospects, prospects into leads, and leads into clients.

12:30 pm – 1:30 pm Pacific
Tailor Your Content To Your Audience
Every market segment is unique, which requires a unique content marketing approach. What resonates with one market may not be effective in another. This workshop will build upon your buyer journey and establish a content marketing strategy for your audience.

1:45 pm – 2:45 pm Pacific
Convert Prospects With Actionable Content
Master the ability to write benefit-driven bullet points, irresistible offers, and calls to action that resonate with your audience. At the end of the workshop, you’ll have a simple, repeatable process to create effective sales content that rivals professional copywriters.

3:00 pm – 4:00 pm Pacific
Live Hot Seats And Critiques
Attendees will be invited to apply for live hot seats! Those selected will receive direct help and support from Content Camp Experts and all other attendees are invited to the show to glean extra tips, tricks, and takeaways from the live hot seat critiques and reviews.

DAY 2 AGENDA

8:30 am – 8:45 am Pacific
Day Two Content Camp Kick Off
Get the lowdown on the day ahead, receive tips to reduce overwhelm and make Content Camp fit your needs, and hear key takeaways and ah-has from other Content Campers.

9:00 am – 10:00 am Pacific
Develop Your Brand’s “Helper” Story
Avoid the salesy mistakes new marketers make and leverage a storytelling framework that positions you as a helpful guide and the obvious choice. At the end of this workshop, you’ll have a powerful, persuasive brand story that makes ideal clients/customers say, “Yes please!”

10:15 am – 11:15 am Pacific
Map Your Profitable Content Structure
Outline a profitable content structure that ensures the greatest ROI from your efforts, including better search engine rankings. At the end of the workshop, you’ll walk away with an achievable content plan that fits your business and aligns with your goals.

11:30 am – 12:30 pm Pacific
Reverse Engineer Your Content-Based Offers
Content upgrades, opt-in offers, free downloads, courses, and more can all be created by repurposing content. At the end of the workshop, you’ll have a plan to get more mileage from your content and develop content-based offers with almost no extra work.

1:15 pm – 2:45 pm Pacific
Create Your Content Reference Guide
Wrap up everything you’ve learned and accomplished in the first two days of Content Camp by creating content marketing reference guides that remove uncertainty and outline everything needed to leverage content marketing to grow your business in one place.

3:00 pm – 4:00 pm Pacific
Live Hot Seats And Critiques
Attendees will be invited to apply for live hot seats! Those selected will receive direct help and support from Content Camp Experts and all other attendees are invited to the show to glean extra tips, tricks, and takeaways from the live hot seat critiques and reviews.

DAY 3 AGENDA

8:30 am – 8:45 am Pacific
Day Three Content Camp Kick Off
Get the lowdown on the day ahead, receive tips to reduce overwhelm and make Content Camp fit your needs, and hear key takeaways and ah-has from other Content Campers.

9:00 am – 10:30 am Pacific
Create An Endless Supply Of Content Topics And Ideas
Embark on a guided idea treasure hunt to build a collection of strategic content topics so content creation— whether blogging, podcasting, posting to social media, or YouTubing — becomes easy and fast. At the end of the workshop, you’ll have enough ideas to keep you busy for a year.

10:45 am – 11:45 am Pacific
Increase Clicks With Strategic Headlines
Gain a greater understanding of the psychology behind proven successful headline strategies. At the end of the workshop, you’ll have a collection of fill-in-the-blank formulas to help quickly craft compelling headlines and a collection of your own content headlines ready to be shared.

12:30 pm – 1:30 pm Pacific
Promote Your Content And Amplify Your Brand
Get proven techniques to gain visibility and reach more people, then create a content promotion, syndication, and amplification plan. At the end of the workshop, you’ll have a 90-day content marketing plan and checklist that details each piece of content to create.

1:45 pm – 2:45 pm Pacific
Prep And Outline Your Next Block Of Content
Prep and outline the content needed to implement your 90-day content creation and content marketing plan. At the end of the workshop, you’ll have your entire next block of content organized, outlined, prepped, and ready to be finalized, published, and repurposed.

3:00 pm – 4:00 pm Pacific
Live Hot Seats And Critiques
Attendees will be invited to apply for live hot seats! Those selected will receive direct help and support from Content Camp Experts and all other attendees are invited to the show to glean extra tips, tricks, and takeaways from the live hot seat critiques and reviews.

4:15 pm – 5:15 pm Pacific
Happy Hour Wrap Up
Join Content Camp experts for a happy hour hang out! Bring your favorite beverage, from ice water or iced tea to a cocktail, and join us to look back on our favorite Content Camp moments and congratulate yourself on three days of putting your business first!

BONUS! Get 90 Days Of Social Media Prompts!

Finally stop worrying about what to post and just get it done.

90 Days Of Social Media

Content Camp is all about helping make content creation and content marketing easy and stress-free — and that includes social media.

That’s why, when you register for Content Camp, you can immediately download the bonus: 90 Days Of Social Media: 100+ Prompts To Get It Done Fast!

With this handy-dandy PDF in your back-pocket, you’ll never have to worry about what to post about, and because it’s a checklist, you can make sure you never repeat topics or posts.

Oh No! Did You Miss Content Camp?

Click the pink button below to join the Priority Notifications list and receive announcements about the workshop event, special opportunities, and early bird deals.

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Get 3 On-Demand Bonus Trainings

Supplement your Content Camp education and training with three bonus trainings — each with a dedicated mini-workbook and worksheets to help you take action and advance your brand.

Plus, Get Immediate Access To On-Demand Content Marketing Interviews

Peek behind the curtain into a variety of businesses to see real-world applications of content marketing and learn how these business owners are leveraging content to expand their brands and grow their businesses.

Tune Into 3 Live Hot Seat Sessions

Apply for a hot seat to receive direct help and support from Content Camp Experts or simply show up to get tips and tricks you can apply to your own business.

Each day of Content Camp ends with a hot seat session and each hot seat session focuses on a different type of content like a website home page or about page, an offer sales page, or even a social media profile.

The live hot seats are a highlight of the Content Camp experience and all attendees are invited to apply for a hot seat opportunity.

  • Those selected will receive direct, actionable help, advice, and support from Content Camp Experts
  • All other attendees are invited to tune in and watch the show to glean extra tips, tricks, and takeaways from the critiques and reviews

Meet The Guest Facilitators For Content Camp's Live Workshops

When it comes to delivering workshop sessions and providing value, my expectations are sky-high. That's why I've hand-picked a small group of subject matter experts to join me in facilitating workshops guaranteed to move your business forward.

Chris Lema

Chris Lema, VP at Nexcess

Chris Lema knows which words to use to get people to act — telling a story from stage, on a landing page, or in a blog post. It’s a skill he’s refined over the last thirty years, and one he’s been sharing with others for the last ten years. Unlike gifted copywriters who can’t explain what they’re doing, Chris has helped countless entrepreneurs with landing pages, with speeches, and with their blog posts. As a VP at Nexcess, he’s often found at conferences, on stage, continually refining the strategies he’ll share with you.

Sydni Craig-Hart

Sydni Craig-Hart, CEO/Co-Founder of Smart Simple Marketing

Sydni Craig-Hart is a 4th generation entrepreneur and CEO/Co-Founder of Smart Simple Marketing, an award-winning marketing consultancy. Since 2006, she and her team have been helping small business owners eliminate marketing overwhelm, develop irresistible pricing, and maintain a steady flow of satisfied clients. Today, Sydni leverages her experience helping more than 8,000 small businesses in 79 different industries achieve their goals to drive her clients’ businesses to the next level of success.

Kelly Azevedo

Kelly Azevedo, Founder of She's Got Systems

Kelly Azevedo is the founder of She’s Got Systems. She is an experienced online business strategist, systems expert, and implementation master. For the past 10 years, Kelly has worked with successful online businesses to build powerful business backend systems that deliver long-lasting results. She teaches systems for marketing and launches, hiring and team management, and the customer journey, all to help entrepreneurs create more freedom and build stronger businesses.

Katie Dahl | Dahl House Designs

"Jennifer promised that I would walk away with a full year's content plan for my business. Not only did she deliver on that promise, which is a feat in and of itself, I also learned skills and discovered tools that will shape my content marketing for years to come. What really makes Content Camp special are the live Q&A working sessions. I've never experienced anything like that at other conferences. I got more work done on my business' content plan in 3 days than I have in the last 2 years. You can't put a price tag on this experience, but it's so affordable you can't afford NOT to attend."

Katie Dahl | Dahl House Designs

Content Camp Is A Wrap And Will Be Back!

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Curious If Content Camp Is Worth It?

Check out what these business owners had to say about their experience as Content Camp Attendees.

What's The Story Behind Content Camp?

Content Camp is created and produced by Jennifer Bourn — 22-year designer, 15-year agency owner, 11-year blogger, and serious lover of content strategy.

The typical conference model is failing small businesses

Hi! I’m Jennifer Bourn — a designer turned small business content strategist who wanted to be a teacher, and I don’t know about you, but I’m over the typical conference experience designed to wear you down so you can be more susceptible to a sales pitch at the end. I’m also tired of sitting in a dark ballroom, listening to a whole lineup of speakers and ferociously taking notes only to leave overwhelmed and end up not taking action because you don’t know where to start, then feel bad because you left motivated to do great things but never did. It’s a horrible experience!

That's why I'm all about hands-on workshops

I love workshops because they create space for business owners to work ON their business rather than IN it. At workshops, attendees get things done and make progress at the event, and that momentum continues as they take action on their own. Over the past several years, I’ve created training curriculum and delivered online courses and hands-on workshops for freelancers, small businesses, micro-agencies, and creative professionals on topics like branding, content strategy, business systems, sales, and lead generation. These workshops always receive rave reviews and that seriously got me thinking…

Every minute spent on content needs to make an impact

Building a successful business is a lot of work but it doesn’t have to be difficult work and you don’t have to figure it out on your own. I know you’re busy — you have too many things on your plate and never enough time. I also know you have a dream and you’re not going to give up. If you invest time, money, and energy into attending an event and being “out of the office,” it needs to be worth it. It needs to produce real results that will move your business forward because every minute spent working on your business, is a minute not spent serving clients or being with loved ones.

You don't need a conference, you need a workshop

If you’ve struggled with content planning and creation… If blogging has been a challenge… If you’re taking action but not seeing the results you want… If you struggle to tell your brand story, communicate your value, and show prospects the impact you can have on their lives/business… you don’t need another conference full of speakers regurgitating things you’ve read online. You need a workshop. You need three days away from all of your day-to-day demands and obligations to focus on your business and your content so you can map it out, get it done, and create momentum.

Spend three days immersed in all things content

From gaining clarity, brainstorming new ideas, and content planning to creating content like brand messaging, blog posts, ebooks, content upgrades, and more, Content Camp has you covered. This three-day workshop intensive is designed to not only walk you step-by-step through every tactic, strategy, but give you time to take action and get help and direct feedback on the spot. Plus, you’ll learn how to leverage content marketing opportunities for authority positioning, rapid list-building, increased brand visibility, and better search engine rankings so more people who need what you offer can find you online.

Content Camp Is Over — What A Bummer!

Click the pink button below to join the Priority Notifications list and receive announcements about the workshop event, special opportunities, and early bird deals.

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Content Camp FAQs

Have a question about Content Camp? Maybe I can help...

What happens if I buy a ticket but later can’t go to Content Camp?

All Content Camp ticket sales are final and non-refundable. If you buy a ticket to the event and are unable to attend, your workshop ticket is transferable to another individual until two weeks before the event. After that time, tickets are locked down and are no longer transferable.

I have a scheduling conflict! Will the sessions be recorded so I can watch them later?

Yes, all workshop training/instruction sessions will be recorded and the replays will be available for 90 days so you can revisit any sessions you missed or want to review again.

What do I need to participate in Content Camp?

Each workshop will guide you through exercises and have you actively working on your brand, your business, and your content. You can stream/access the workshops from any device like your smartphone or a tablet, but there are some that will be easier if you are at a computer with access to files. You’ll also want to have the Content Camp workbook by your side, along with pencils/pens and highlighters, your favorite beverage and snacks, and maybe even some sticky notes!

How is the workbook provided to attendees?

The hardcopy, spiral-bound Content Camp workbooks are beloved and we’re actively working to secure a partner to ship them on-demand for future events. For now, the workbooks are provided in advance of the event in PDF format. All worksheets are also provided individually in PDF and Google Docs / Google Sheets formats.

What if I don’t have a business but I have a blog? Will I benefit from Content Camp?

If you’re investing time and energy into your blog, you want people to visit your site, read your posts, and subscribe to your blog or email list. Maybe you even dream of earning side-income, free product, or special event invites from brand partners and sponsors… You may not view your blog as a business yet, but shifting your mindset can make a big difference in your blog’s potential.

Content Camp will help you create a strategy for your blog that clarifies your brand and message, positions you as a desirable market partner, increases traffic to your blog, and simplifies social media without sacrificing results. Plus, you’ll leave the event with up to a year of content ideas in-hand and your first block of content mapped out!

What if I don’t have a blog? Will I benefit from Content Camp?

There are a lot of businesses that use content marketing to attract clients and customers without a blog. Some only use social media. Others run a podcast or a YouTube channel, or choose to focus on email marketing. All of it is content. Whether you’re creating social media posts, audio content, video content, or text articles, you must be strategic with your messaging and approach to attract the right clients and customers and build your list with people who pay attention and engage. So yes! Content Camp is for you!

How will the workshops work virtually when all attendees aren’t in the same room?

All workshop sessions are split into two sections: a 20ish minute pre-recorded workshop training with instructions, and a hands-on group working session and live Q&A. You can choose to watch the training and instruction session and then work on your own, or you can hop into a shared Zoom Room to work alongside other attendees and ask questions.

My one piece of advice is to be careful of spending too much time worried about what other people are doing. Make Content Camp about advancing YOUR goals and YOUR business. Everything is recorded and available to revisit for 90 days after the event. This means you have permission to be selfish. You can mute the workshop portion, get your work done, and jump in only when you have a question, then come back and listen to questions asked by others later on. How you do Content Camp is up to you.

Can I attend Content Camp on behalf of my client?

YES! If you’re in advertising, marketing, public relations, or social media, you’re a consultant, or you create content on behalf of your clients as copywriters do, you are more than welcome to attend Content Camp and complete the exercises on behalf of a client. The event will help you gain clarity on your clients’ brand and message, think more strategically about their content and blog, prepare for the year ahead, and discover how to improve the results and benefits of the services you deliver. If you plan to use the Content Camp workbook and materials for multiple clients, however, you will need a workshop ticket for each client.

Can bring my VA or my entire team to Content Camp?

YES! It’s a brilliant plan to have anyone working on your brand go through Content Camp with you so you can collaborate on the exercises and ensure everyone is on the same page. Each person who participates, however, must have their own ticket and unique login.

Have a question that hasn’t been answered anywhere on this page?

Reach out any time! I’m happy to answer any questions you might have.

More Feedback And Praise From Attendees

Hear what these savvy business owners had to say about their experience attending Content Camp.


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Oh No! Did You Miss Content Camp?

Click the pink button below to join the Priority Notifications list and receive announcements about the workshop event, special opportunities, and early bird deals.

Yes! Send Me Priority Notifications!