Content Camp

September 17-19, 2019 | Roseville, California

You're Invited To An Entirely New Type Of Conference

Content Camp is a live workshop-style content marketing and blogging conference, which means you'll be actively working on your business and getting things done.

Content Camp is breaking the typical conference mold

Instead of listening to a lineup of speakers, taking copious notes, and leaving with way too many things to do and feelings of overwhelm, at Content Camp, you will be gaining clarity, working on your businesses, and creating momentum.

Content Camp is the first working conference if its kind designed exclusively for freelancers, entrepreneurs, bloggers, and small businesses who are ready to take their business to the next level. The event will bring together creative entrepreneurs, freelancers, bloggers, and agencies from a variety of industries for three powerful days to gather insights on content strategy, blogging, and content marketing, get work done, and create momentum.

Every detail of the event — from the beautiful venue and carefully crafted curriculum to the networking and training materials — is crafted to provide you a remarkable experience.

Throughout the event, you will experience training presentations, facilitated workshops, and hands-on exercises designed to create a clear content strategy, craft compelling brand stories, and architect a blog strategy so you can attract more business and create more and cash with your content.

And you’ll be:

  • Challenged to think about your business and customers in a whole new way
  • Provided new frameworks for storytelling, content creation, and delivery
  • Guided through hands-on exercises that will have a critical impact on your content
  • Equipped with tools to brainstorm and outline new content quickly
  • Exposed to new content marketing strategies and tactics
  • Inspired to take bold steps forward

As a result, you will leave Content Camp having already taken meaningful action that will make an immediate difference.

Total Content Clarity In Three Days

At Content Camp, you'll spend three amazing days surrounded by like-minded, driven business owners, working on your brand and your business by focusing on the most important communication tool of all: your content.

Meet The Sponsor

Get To Know Content Camp Gold Sponsor Pathfinder SEO!

Pathfinder SEO

Overwhelmed by SEO? Try a new approach — guided SEO.

Pathfinder SEO distills 10 years of experience on thousands of websites into an SEO process for business owners, freelancers, and agencies that is affordable. We call it guided SEO. Take ownership of your search engine results. Boost visits. Drive sales.

Check Out The Content Camp Program

Curious about what you'll be doing at Content Camp? Check out the program below!


9:00 am – 9:20 am
Opening Remarks
Get the lay of the land for Content Camp, learn about everything in store for you throughout the event, and review your Content Camp Workbook.

9:30 am – 10:50 am
Clarify Your Brand Messaging With Jennifer Bourn
Before you can dive into content marketing, you need clarity on who you’re marketing to and what you need to say. At the end of the workshop, you’ll walk away with a powerful marketing message and assets you can use to communicate your value with confidence and ease.

11:00 am – 12:20 pm
Crossing The Bridge With Chris Lema
Learn how to stay clear of the messaging strategy that never works and develop a content framework that wins every time. At the end of this workshop, you’ll transition from internal (me-focused) to external (them-focused) theming and shift from selling to telling (stories).

12:20 pm – 12:55
Grab Your Lunch
Content Camp includes a delicious lunch! Pick up your lunch and beverage and make your way back to your table to enjoy the following AMA sessions.

12:55 pm – 1:40 pm
Ask Me Anything (AMA): Branding With Katie Elenberger
Gather up all of your business branding questions! From brand development and brand expansion to brand design and more, this is your opportunity to ask agency owner and branding expert Katie Elenberger your burning questions about all things brand.

1:45 pm – 2:30 pm
Ask Me Anything (AMA): Marketing And Advertising With Jeanne Mabry
Are you curious about marketing and advertising? Are you ready to take action, but have some questions first? From running her own ad agency to heading up marketing for the region’s most popular restaurant groups, Jeanne Mabry is an undeniable expert who can shed light on your most pressing questions.

2:40 pm – 4:00 pm
Turn Your Ideas Into Compelling Stories With Chris Lema
Discover five kinds of stories—like a destination story and a segmentation story—you’ll use in every kind of content creationto make content creation easier and more strategic. At the end of the workshop, you’ll have five new stories ready to be shared.

4:10 pm – 5:30 pm
Map Your Content Structure With Jennifer Bourn
Outline a profitable content structure that ensures the greatest ROI from your efforts, including better search engine rankings. At the end of the workshop, you’ll walk away with an achievable content plan that fits your business and aligns with your goals.


9:00 am – 9:20 am
Opening Remarks
Recap the gold nuggets from Day 1 and discover what’s in store for Day 2.

9:30 am – 10:50 am
Maximize Content ROI With Keyword Research With Lindsay Halsey
Learn the ins-and-outs of keyword research to improve search engine rankings and increase website traffic. During this session, you’ll use the Pathfinder SEO software to follow along with an SEO expert (and ask questions) as you do keyword research for your business.

11:00 am – 12:20 pm
Brainstorm And Prep A Year Of Content With Jennifer Bourn
Generate a strategic collection of content topics and ideas, then prep your topics so future content creation—whether you’re blogging, podcasting, or YouTubing—becomes easy and fast. At the end of the workshop, you’ll walk away with an entire year’s worth of content ready to be finished and published.

12:20 pm – 12:55
Grab Your Lunch
Content Camp includes a delicious lunch! Pick up your lunch and beverage and make your way back to your table to enjoy the following AMA sessions.

12:55 pm – 1:40 pm
Ask Me Anything (AMA): Website Strategy With Shannon Shaffer
If your website is under performing and not delivering the results you need it to, or if you’re creating a new site and need direction, this AMA is for you. Website strategy expert Shannon Shaffer (who is also a blogging pro) is ready to answer all of your questions and help you get on track.

1:45 pm – 2:30 pm
Ask Me Anything (AMA): Public Relations With Heather Atherton
Want media coverage for your brand? Want to secure brand partnerships? Want to work with influencers and/or bloggers to promote your brand? This AMA with seasoned PR pro Heather Atherton is your opportunity to ask questions and get the inside scoop!

2:40 pm – 4:00 pm
Convert Prospects With Actionable Content With Sydni Craig-Hart
Learn content conversion strategies to turn visitors into fans, subscribers, leads, and/or customers. At the end of the workshop, you’ll walk away with persuasive calls to action for your unique offers and new ideas to turn your website into a conversion goldmine.

4:10 pm – 5:30 pm
Promote Your Content And Amplify Your Brand With Kim Doyal
Learn proven techniques to gain visibility and reach more people, then create your own content promotion and amplification plan. At the end of the workshop, you’ll have a clear, step-by-step marketing plan and checklist to use for every new piece of content you create.


9:00 am – 9:20 am
Opening Remarks
Recap the gold nuggets from Day 2 and discover what’s in store for Day 3.

9:30 am – 10:50 am
Write Facebook Ads That Convert With Justin Wise
Learn a step-by-step framework for writing Facebook ads that convert, see successful examples from real businesses, and write an ad for your service, course, membership, program, or product. At the end of the workshop, you’ll have the content ready to go for your own ad.

11:00 am – 12:20 pm
Reuse, Repurpose, Recycle Your Content With Jennifer Bourn
Content upgrades, opt-in offers, free downloads, and even courses can all be created by repurposing content or creating content for multiple use cases. At the end of the workshop, you’ll have a clear plan of action to get more mileage from the content you create.

12:20 pm – 12:55
Grab Your Lunch
Content Camp includes a delicious lunch! Pick up your lunch and beverage and make your way back to your table to enjoy the following AMA sessions.

12:55 pm – 1:40 pm
Ask Me Anything (AMA): Inbound Marketing With Josh Unfried
When it comes to inbound marketing and lead generation, the buck stops with Josh Unfried. If you have questions about list building, client attraction, marketing funnels, or getting more customers in the door, now is your chance to ask Josh for help with your business.

1:45 pm – 2:30 pm
Ask Me Anything (AMA): Social Media And Influencer Marketing With Julie Gallaher
While, social media is a powerful marketing tool, making it work for your business can sometimes feel a bit mysterious. Luckily, social media pro Julie Gallaher is ready to answer all of your questions and shed light on leveraging social media to expand your brand’s visibility and reach.

2:40 pm – 4:00 pm
Repurpose Audio And Video For Social Media With Shaina Weisinger
Learn how to repurpose audio and video content for social media news feeds, stories, and ads using FREE tools. At the end of the workshop, you’ll have a collection of audio/video assets ready to post to social media and the knowledge to create them again and again.

4:10 pm – 5:30 pm
Create Your Content Marketing Reference Guide With Jennifer Bourn
Wrap up everything you’ve learned and accomplished in the Content Camp workshops by creating a content marketing reference guide that removes uncertainty and outlines everything you need to leverage content marketing to grow your business in one place.

Meet The Sponsor

Get To Know Content Camp Gold Sponsor GoDaddy Pro!

GoDaddy Pro

GoDaddy Pro: A free set of site automation and client management tools.

GoDaddy Pro offers a robust suite of free tools to web developers and designers to help them save time managing all their clients and sites. With GoDaddy Pro, you can easily shop for your client, monitor their sites, and manage all of their WordPress websites from one place.

Meet The Content Camp Guest Workshop Facilitators

When it comes to delivering workshop sessions and providing value, my expectations are sky-high. That's why I've hand-picked a small group of subject matter experts to join me in facilitating workshops guaranteed to move your business forward.

Lindsay Halsey

Maximize Content ROI With Keyword Research

Lindsay Halsey teaches business owners and freelancers how to get found in Google, Yahoo, and Bing. After ten years as partner at a SEO agency, Lindsay noticed that the traditional approaches to SEO — hiring an agency and doing it yourself — left many people behind as the cost of hiring an agency was prohibitive or the DIY solution was overwhelming. Lindsay and the Pathfinder SEO team thought there must be another way and developed guided SEO. Lindsay lives in Basalt, Colorado and enjoys hiking, biking, and skiing with her family.

Chris Lema

Become A Partner Through Storytelling + Turn Your Ideas Into Stories

Chris Lema knows which words to use to get people to act — telling a story from stage, on a landing page, or in a blog post. It’s a skill he’s refined over the last thirty years, and one he’s been sharing with others for the last ten years. Unlike gifted copywriters who can’t explain what they’re doing, Chris has helped countless entrepreneurs with landing pages, with speeches, and with their blog posts. As a VP at Liquid Web, he’s often found at conferences, on stage, continually refining the strategies he’ll share with you.

Sydni Craig-Hart

Convert Prospects With Actionable Content

Sydni Craig-Hart is a 4th generation entrepreneur and CEO/Co-Founder of Smart Simple Marketing, a multi-award-winning marketing consultancy. Since 2006, she and her team have been helping small business owners to eliminate marketing overwhelm, develop irresistible pricing for their services, and maintain a steady flow of satisfied clients. Contact Sydni to discover how her experience in helping more than 8,000 small businesses in 79 different industries to achieve their goals can help you achieve your next level of success.

Justin Wise

Write Facebook Ads That Convert

Justin Wise is the founder of Think Digital, a digital marketing and communications company that understands Facebook ads. Justin helps founders, owners, and entrepreneurs create simple businesses share what matters most. He speaks on the topic of digital communication, marketing, and entrepreneurship at national conferences such as the NRB Research Symposium, CLA Internet & Technology Summit, and the Nonprofit Leadership Academy.

Shaina Weisinger

Repurpose Audio And Video For Social Media

Shaina Weisinger is the founder and CEO of Repurpose House, which turns your content into unlimited videos and images. Marketers submit content clips to be repurposed by 5:00 pm PST and have seven assets done and delivered by 8:00 am PST the next day! Shaina is on a mission to show content creators the untapped potential and repurposing power of their content. Shaina loves to laugh loudly, be obnoxiously competitive on the volleyball court, treat her dogs as her kin, and recover from tripping on or running into almost everything in a five-foot radius.

Kim Doyal

Promote Your Content And Amplify Your Brand

Formerly known as, “The WordPress Chick”, Kim Doyal is an entrepreneur, coach, speaker, and content creator. Widowed in 2003 with two small children, she has built her lifestyle business using WordPress, podcasting, content, and a commitment to “JustShowUP.” Today Kim is a content marketing strategist, host of The Kim Doyal Show podcast, co-founder of the Content Creators Planner, founder of the Content. Creators community, and pioneer of the #EverythingIsContent movement.

We're Ditching The Typical Canned Conference Presentations In Favor Of Live Q&A!

In addition to the hands-on workshops, six "Ask Me Anything" (AMA) sessions give you the opportunity to ask industry experts questions specific to your business and get the answers you need to move your business forward. Meet the first three experts below...

Meet The Sponsor

Get To Know Content Camp Gold Sponsor OptinMonster


OptinMonster is the most powerful conversion optimization toolkit in the world.

OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. If you want to grow your email list, improve your website conversions, reduce cart abandonment, and grow revenue then you need OptinMonster.

What's The Story Behind Content Camp?

Content Camp is created and produced by Jennifer Bourn — 20-year designer, 13-year agency owner, 10-year blogger, and serious lover of content strategy.

The typical conference model is failing small businesses

Hi! I’m Jennifer Bourn — a designer turned content strategist who always dreamed of being a teacher and I don’t know about you, but I’m over the typical conference experience designed to wear you down so you can be more susceptible to a sales pitch at the end. I’m also tired of sitting in a dark ballroom, listening to a whole lineup of speakers and ferociously taking notes only to leave overwhelmed and end up not taking action because you don’t know where to start, then feel bad because you left motivated to do great things but never did. What a horrible experience!

This is why I'm all about hands-on workshops

I love workshops because attendees get things done and make progress at the event, and that momentum stays with them as they continue to take action at home or in the office. Over the past several years, I’ve been creating training curriculum and delivering workshops on branding, content strategy, business systems and process, and lead generation for freelancers, entrepreneurs, small businesses, micro-agencies, and creative professionals. These workshops have received rave reviews — even more than my keynotes and breakouts — and that seriously got me thinking…

Every minute spent on content needs to make an impact

I know that building a successful business is a lot of work, but it doesn’t have to be difficult work and you don’t have to figure it out on your own. I know you’re busy. I know you have too many things on your plate and never enough time. I also know that you have a dream and you’re not going to give up — and that if you’re going to invest time, money, and energy into attending an event, you need to make it worth it. You need real results; results that are going to move your business forward, because every minute spent working on your business and content, is a minute not spent with loved ones.

You don't need a conference, you need a workshop

If you’ve struggled with content planning and creation… If blogging has been a challenge… If you’re taking action but not seeing the results you want… If you struggle to tell your brand story, communicate your value, and show prospects the impact you can have on their lives/business… you don’t need another conference full of speakers regurgitating things you’ve read online. You need a workshop. You need three days away from all of your day-to-day demands and obligations to focus on your business and your content so you can map it out, get it done, and create momentum.

Spend three days immersed in all things content

From gaining clarity, brainstorming new ideas, and content planning to creating content like brand messaging, blog posts, ebooks, content upgrades, and more, Content Camp has you covered. This three-day workshop intensive is designed to not only walk you step-by-step through every tactic, strategy, but give you time to take action and get help and direct feedback on the spot. Plus, you’ll learn how to leverage content marketing opportunities for authority positioning, rapid list-building, increased brand visibility, and better search engine rankings so more people who need what you offer can find you online.

Content Camp Is Happening In Roseville, California

Nestled in the foothills of Placer County, Roseville is halfway between San Francisco and Lake Tahoe, 40 minutes from the farm-to-fork capital of America, and just a short drive from the world-famous wine regions of Napa Valley and Amador County.

The Falls Event Center

The Falls Event Center

Content Camp Workshop Venue

Located next to The Fountains and Galleria at Roseville, The Falls Event Center is a new, stunning, modern event venue with ample natural light, a private outdoor patio, and lots of free parking.

240 Conference Center Drive, Roseville, CA 95678

Hyatt Place Roseville

Hyatt Place Roseville

The Preferred Event Hotel

If you're traveling from out of town, the Hyatt Place Roseville is where you'll want to stay. Located mere steps from the venue, the hotel is close to restaurants, shopping, and much more.

220 Conference Center Drive, Roseville, CA 95678

Content Camp FAQs

Have a question about Content Camp? Maybe I can help...

What happens if I buy a ticket but later can’t go to Content Camp?

All ticket sales are final and non-refundable. If you buy a ticket to the event and later can’t attend, your ticket is transferable through September 9, 2019. After September 9, 2019, tickets are locked down and are no longer transferable.

What do I need to bring to Content Camp?

Content Camp is a workshop, which means instead of listening to speaker after speaker deliver talks and taking notes, you’ll be guided through exercises and actively working on your brand, your business, and your content. While you’ll receive an event workbook, you’ll also want a laptop or tablet with you so you can maximize your experience, participate fully, and get the most done at the event.

What if I don’t have a business but I have a blog? Will I benefit from Content Camp?

If you’re investing time and energy into your blog, I’m pretty sure that you want people to visit your site, read your posts, and subscribe to your blog or email list. Maybe you even dream of earning some side-income, free product, or special event invites from brand partners and sponsors… You may not view your blog as a business but shifting your thinking a tiny bit can make a big difference.

Content Camp will help you create a strategy for your blog that clarifies your brand and message, positions you as a desirable market partner, increases traffic to your blog, and simplifies social media without sacrificing results.

Can I attend Content Camp on behalf of my client?

YES! If you’re in advertising, marketing, public relations, or social media, you’re a consultant, or you create on behalf of your clients like copywriters do, you are more than welcome to attend to Content Camp on behalf of your clients. The event will help you gain clarity on your clients’ brand and message, think more strategically about their content and blog, and discover how to improve the results and increase the benefits of your work.

What’s the attire for Content Camp?

First, September in Roseville, California and the greater Sacramento Region is hot. Temperatures range from 85-100 degrees outside, but inside you’ll be nice and cool. I recommend dressing for warm weather and bringing a light sweater if you get cool inside.

Second, this is a working event and that means you need to be comfortable. This probably isn’t going to be your chance to break out that fancy dress or suit. Instead, I’d recommend business casual attire.

What’s the lunch situation?

I have food allergies — one bite of dairy and I won’t be able to deliver the event — so I understand how important your meals are to your ability to enjoy the event and how frustrating it is to sit down for a meal you can’t eat.

The lunches will be protein, fruit, and veggie heavy and all ticket members will receive a food survey before the event so we can be sure to accommodate food allergies and sensitivities as best we can. If you have a concern, please reach out.

What airport should I fly into?

The Sacramento International Airport (SMF) is the closest airport to the venue — about 40 minutes away without traffic and 60 minutes with traffic.

Have a question that hasn’t been answered anywhere on this page?

Reach out any time! I’m happy to answer any questions you might have.