September 17-19, 2019 | Roseville, California
You're Invited To An Entirely New Type Of Conference
Content Camp is a live workshop-style content marketing and blogging conference, which means you'll be actively working on your business and getting things done.
Content Camp is breaking the typical conference mold
Instead of listening to a lineup of speakers, taking copious notes, and leaving with way too many things to do and feelings of overwhelm, at Content Camp, you will be gaining clarity, working on your businesses, and creating momentum.
Content Camp is the first working conference if its kind designed exclusively for freelancers, entrepreneurs, bloggers, and small businesses who are ready to take their business to the next level. The event will bring together creative entrepreneurs, freelancers, bloggers, and agencies from a variety of industries for three powerful days to gather insights on content strategy, blogging, and content marketing, get work done, and create momentum.
Every detail of the event — from the beautiful venue and carefully crafted curriculum to the networking and training materials — is crafted to provide you a remarkable experience.
Throughout the event, you will experience training presentations, facilitated workshops, and hands-on exercises designed to create a clear content strategy, craft compelling brand stories, and architect a blog strategy so you can attract more business and create more and cash with your content.
And you’ll be:
- Challenged to think about your business and customers in a whole new way
- Provided new frameworks for storytelling, content creation, and delivery
- Guided through hands-on exercises that will have a critical impact on your content
- Equipped with tools to brainstorm and outline new content quickly
- Exposed to new content marketing strategies and tactics
- Inspired to take bold steps forward
As a result, you will leave Content Camp having already taken meaningful action that will make an immediate difference.
Total Content Clarity In Three Days
At Content Camp, you'll spend three amazing days surrounded by like-minded, driven business owners, working on your brand and your business by focusing on the most important communication tool of all: your content.
Map It Out
Day 1 is all about building a powerful platform for your content.
You'll gain clarity around your market position, brand stories, and marketing messages, uncover how they shape your content strategy, and map out exactly what content you need to attract ideal clients, close more sales, and move your business forward. This will ensure you know what to say and how to say it when creating content in the future.
Get It Done
Day 2 is all about creating content that connects with your audience.
You'll finalize a unique content plan that supports your monetization strategy and write engaging brand stories that resonate with your clients. You'll also "get it done" by outlining an entire year’s worth of blog posts and other content marketing assets you can use to generate leads, attract new business, and create exciting opportunities.
Day 3 is all about maximizing the return on your content marketing.
You'll discover content marketing options to promote and distribute your content and focus on conversion opportunities to build your list, expand your brand, and increase visibility. You'll also explore strategies to repurpose the content you create so you can grow your business and boost your bottom line with less work and less stress.
Meet The Sponsor
Get To Know Content Camp Gold Sponsor Pathfinder SEO!
Overwhelmed by SEO? Try a new approach — guided SEO.
Pathfinder SEO distills 10 years of experience on thousands of websites into an SEO process for business owners, freelancers, and agencies that is affordable. We call it guided SEO. Take ownership of your search engine results. Boost visits. Drive sales.
Meet The Sponsor
Get To Know Content Camp Gold Sponsor GoDaddy Pro!
GoDaddy Pro: A free set of site automation and client management tools.
GoDaddy Pro offers a robust suite of free tools to web developers and designers to help them save time managing all their clients and sites. With GoDaddy Pro, you can easily shop for your client, monitor their sites, and manage all of their WordPress websites from one place.
Meet The Content Camp Guest Workshop Facilitators
When it comes to delivering workshop sessions and providing value, my expectations are sky-high. That's why I've hand-picked a small group of subject matter experts to join me in facilitating workshops guaranteed to move your business forward.
Maximize Content ROI With Keyword Research
Lindsay Halsey teaches business owners and freelancers how to get found in Google, Yahoo, and Bing. After ten years as partner at a SEO agency, Lindsay noticed that the traditional approaches to SEO — hiring an agency and doing it yourself — left many people behind as the cost of hiring an agency was prohibitive or the DIY solution was overwhelming. Lindsay and the Pathfinder SEO team thought there must be another way and developed guided SEO. Lindsay lives in Basalt, Colorado and enjoys hiking, biking, and skiing with her family.
Become A Partner Through Storytelling + Turn Your Ideas Into Stories
Chris Lema knows which words to use to get people to act — telling a story from stage, on a landing page, or in a blog post. It’s a skill he’s refined over the last thirty years, and one he’s been sharing with others for the last ten years. Unlike gifted copywriters who can’t explain what they’re doing, Chris has helped countless entrepreneurs with landing pages, with speeches, and with their blog posts. As a VP at Liquid Web, he’s often found at conferences, on stage, continually refining the strategies he’ll share with you.
Convert Prospects With Actionable Content
Sydni Craig-Hart is a 4th generation entrepreneur and CEO/Co-Founder of Smart Simple Marketing, a multi-award-winning marketing consultancy. Since 2006, she and her team have been helping small business owners to eliminate marketing overwhelm, develop irresistible pricing for their services, and maintain a steady flow of satisfied clients. Contact Sydni to discover how her experience in helping more than 8,000 small businesses in 79 different industries to achieve their goals can help you achieve your next level of success.
Write Facebook Ads That Convert
Justin Wise is the founder of Think Digital, a digital marketing and communications company that understands Facebook ads. Justin helps founders, owners, and entrepreneurs create simple businesses share what matters most. He speaks on the topic of digital communication, marketing, and entrepreneurship at national conferences such as the NRB Research Symposium, CLA Internet & Technology Summit, and the Nonprofit Leadership Academy.
Repurpose Audio And Video For Social Media
Shaina Weisinger is the founder and CEO of Repurpose House, which turns your content into unlimited videos and images. Marketers submit content clips to be repurposed by 5:00 pm PST and have seven assets done and delivered by 8:00 am PST the next day! Shaina is on a mission to show content creators the untapped potential and repurposing power of their content. Shaina loves to laugh loudly, be obnoxiously competitive on the volleyball court, treat her dogs as her kin, and recover from tripping on or running into almost everything in a five-foot radius.
Promote Your Content And Amplify Your Brand
Formerly known as, “The WordPress Chick”, Kim Doyal is an entrepreneur, coach, speaker, and content creator. Widowed in 2003 with two small children, she has built her lifestyle business using WordPress, podcasting, content, and a commitment to “JustShowUP.” Today Kim is a content marketing strategist, host of The Kim Doyal Show podcast, co-founder of the Content Creators Planner, founder of the Content. Creators community, and pioneer of the #EverythingIsContent movement.
We're Ditching The Typical Canned Conference Presentations In Favor Of Live Q&A!
In addition to the hands-on workshops, six "Ask Me Anything" (AMA) sessions give you the opportunity to ask industry experts questions specific to your business and get the answers you need to move your business forward. Meet the first three experts below...
Vice President of Marketing
Mikuni Restaurant Group, Inc.
Jeanne Mabry has more than 35 years of experience in marketing. As vice president of marketing for Mikuni Restaurant Group, Jeanne manages special events, digital media, advertising, and promotions for one of the region’s most popular, award-winning restaurant groups. She also serves as executive director of Mikuni Charitable Organization and volunteers as marketing consultant for nonprofits such as Elk Grove Youth Sports Foundation, Placer United Soccer Club, Rocklin Police and Fire, and Child Advocates of Placer County where she is an active Court Appointed Special Advocate (CASA).
Atherton Public Relations
Atherton Public Relations is a specialty PR and media relations consulting firm with deep experience in event and celebrity media management, strategic media consulting and entertainment marketing. With 22 years of experience, lead consultant Heather Atherton has developed successful local and national PR/media campaigns from her home base in Northern California. Specializing in strategic business and media partnerships as well as media outreach and awareness-building, APR is the solution for businesses looking to raise their profile among their most important influencer groups.
AMA: PUBLIC RELATIONS
Get on the Map
With her finger on the pulse of social media trends and an online network of more than 50,000, Julie Gallaher can help you achieve your biggest business goals. Her company, Get On The Map, provides SEO, social media, reputation management, and influencer marketing services to growing businesses in the greater Sacramento region. Whether you're a local business looking for local customers, a small business looking to better leverage social media, an organization looking to boost its online reputation, or a brand looking to connect with influencers, Get On The Map can help make it happen.
AMA: SOCIAL MEDIA
Purple Finch Studios
Shannon Shaffer is the founder of Purple Finch Studios. In an online world driven by “because we can” design and strategies, Shannon’s superpower is making sure that the websites and online marketing solutions PFS develops have a purpose and are easy for users to follow. Shannon focuses on going deeper than just pretty designs and creates a customer journey that results in conversions. With 13 years in online marketing, Shannon thrives helping small businesses create online marketing and websites that convert, attracting over 500 million website visitors in the process.
AMA: WEBSITE STRATEGY
CEO & Owner
Josh has 20 years experience in the marketing and tech sectors. He is CEO at WindFarm Marketing, a California-based digital (inbound) marketing agency powering brands people love. WindFarm is using its content and digital marketing expertise to transform the way health, fitness, travel/tourism, sports, lifestyle, and other verticals reach and engage the modern consumer. WindFarm's methods for improving lead flow and lead quality via digital have earned them a reputation as a trusted marketing partner for some of the health and wellness industry’s top brands.
AMA: LEAD GENERATION
Founder + Creative Brand Strategist
All in. Go-getter. Laughs the loudest. Katie Elenberger is the founder and creative brand strategist at Spark27 Creative. Client-focused and results driven, she excels at developing comprehensive solutions through strategy, branding, graphic design, and messaging that cuts through the clutter and connects with target audiences. Critical design thinking and a dedication to developing high-quality concepts have earned her 17 ADDY awards for design. Katie’s enthusiasm for her work is contagious, and as an adjunct design instructor for over six years, she will naturally coach you through any process.
Meet The Sponsor
Get To Know Content Camp Gold Sponsor OptinMonster
OptinMonster is the most powerful conversion optimization toolkit in the world.
OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. If you want to grow your email list, improve your website conversions, reduce cart abandonment, and grow revenue then you need OptinMonster.
What's The Story Behind Content Camp?
Content Camp is created and produced by Jennifer Bourn — 20-year designer, 13-year agency owner, 10-year blogger, and serious lover of content strategy.
The typical conference model is failing small businesses
Hi! I’m Jennifer Bourn — a designer turned content strategist who always dreamed of being a teacher and I don’t know about you, but I’m over the typical conference experience designed to wear you down so you can be more susceptible to a sales pitch at the end. I’m also tired of sitting in a dark ballroom, listening to a whole lineup of speakers and ferociously taking notes only to leave overwhelmed and end up not taking action because you don’t know where to start, then feel bad because you left motivated to do great things but never did. What a horrible experience!
This is why I'm all about hands-on workshops
I love workshops because attendees get things done and make progress at the event, and that momentum stays with them as they continue to take action at home or in the office. Over the past several years, I’ve been creating training curriculum and delivering workshops on branding, content strategy, business systems and process, and lead generation for freelancers, entrepreneurs, small businesses, micro-agencies, and creative professionals. These workshops have received rave reviews — even more than my keynotes and breakouts — and that seriously got me thinking…
Every minute spent on content needs to make an impact
I know that building a successful business is a lot of work, but it doesn’t have to be difficult work and you don’t have to figure it out on your own. I know you’re busy. I know you have too many things on your plate and never enough time. I also know that you have a dream and you’re not going to give up — and that if you’re going to invest time, money, and energy into attending an event, you need to make it worth it. You need real results; results that are going to move your business forward, because every minute spent working on your business and content, is a minute not spent with loved ones.
You don't need a conference, you need a workshop
If you’ve struggled with content planning and creation… If blogging has been a challenge… If you’re taking action but not seeing the results you want… If you struggle to tell your brand story, communicate your value, and show prospects the impact you can have on their lives/business… you don’t need another conference full of speakers regurgitating things you’ve read online. You need a workshop. You need three days away from all of your day-to-day demands and obligations to focus on your business and your content so you can map it out, get it done, and create momentum.
Spend three days immersed in all things content
From gaining clarity, brainstorming new ideas, and content planning to creating content like brand messaging, blog posts, ebooks, content upgrades, and more, Content Camp has you covered. This three-day workshop intensive is designed to not only walk you step-by-step through every tactic, strategy, but give you time to take action and get help and direct feedback on the spot. Plus, you’ll learn how to leverage content marketing opportunities for authority positioning, rapid list-building, increased brand visibility, and better search engine rankings so more people who need what you offer can find you online.
Content Camp Is Happening In Roseville, California
Nestled in the foothills of Placer County, Roseville is halfway between San Francisco and Lake Tahoe, 40 minutes from the farm-to-fork capital of America, and just a short drive from the world-famous wine regions of Napa Valley and Amador County.
The Falls Event Center
Content Camp Workshop Venue
Located next to The Fountains and Galleria at Roseville, The Falls Event Center is a new, stunning, modern event venue with ample natural light, a private outdoor patio, and lots of free parking.
240 Conference Center Drive, Roseville, CA 95678
Hyatt Place Roseville
The Preferred Event Hotel
If you're traveling from out of town, the Hyatt Place Roseville is where you'll want to stay. Located mere steps from the venue, the hotel is close to restaurants, shopping, and much more.
220 Conference Center Drive, Roseville, CA 95678
Content Camp FAQs
Have a question about Content Camp? Maybe I can help...
What happens if I buy a ticket but later can’t go to Content Camp?
All ticket sales are final and non-refundable. If you buy a ticket to the event and later can’t attend, your ticket is transferable through September 9, 2019. After September 9, 2019, tickets are locked down and are no longer transferable.
What do I need to bring to Content Camp?
Content Camp is a workshop, which means instead of listening to speaker after speaker deliver talks and taking notes, you’ll be guided through exercises and actively working on your brand, your business, and your content. While you’ll receive an event workbook, you’ll also want a laptop or tablet with you so you can maximize your experience, participate fully, and get the most done at the event.
What if I don’t have a business but I have a blog? Will I benefit from Content Camp?
If you’re investing time and energy into your blog, I’m pretty sure that you want people to visit your site, read your posts, and subscribe to your blog or email list. Maybe you even dream of earning some side-income, free product, or special event invites from brand partners and sponsors… You may not view your blog as a business but shifting your thinking a tiny bit can make a big difference.
Content Camp will help you create a strategy for your blog that clarifies your brand and message, positions you as a desirable market partner, increases traffic to your blog, and simplifies social media without sacrificing results.
Can I attend Content Camp on behalf of my client?
YES! If you’re in advertising, marketing, public relations, or social media, you’re a consultant, or you create on behalf of your clients like copywriters do, you are more than welcome to attend to Content Camp on behalf of your clients. The event will help you gain clarity on your clients’ brand and message, think more strategically about their content and blog, and discover how to improve the results and increase the benefits of your work.
What’s the attire for Content Camp?
First, September in Roseville, California and the greater Sacramento Region is hot. Temperatures range from 85-100 degrees outside, but inside you’ll be nice and cool. I recommend dressing for warm weather and bringing a light sweater if you get cool inside.
Second, this is a working event and that means you need to be comfortable. This probably isn’t going to be your chance to break out that fancy dress or suit. Instead, I’d recommend business casual attire.
What’s the lunch situation?
I have food allergies — one bite of dairy and I won’t be able to deliver the event — so I understand how important your meals are to your ability to enjoy the event and how frustrating it is to sit down for a meal you can’t eat.
The lunches will be protein, fruit, and veggie heavy and all ticket members will receive a food survey before the event so we can be sure to accommodate food allergies and sensitivities as best we can. If you have a concern, please reach out.
What airport should I fly into?
The Sacramento International Airport (SMF) is the closest airport to the venue — about 40 minutes away without traffic and 60 minutes with traffic.
Have a question that hasn’t been answered anywhere on this page?
Reach out any time! I’m happy to answer any questions you might have.