Content Camp

Join Us Online October 20-22, 2020

You're Invited To A Different Type Of Conference

Content Camp is a three-day, workshop-style, content creation and content marketing event, which means you'll be actively working on your business and content to map it out, get it done, and build momentum.

Content Camp is breaking the typical conference mold

Instead of listening to a lineup of speakers, taking copious notes, and leaving with way too many things to do and feelings of overwhelm, at Content Camp, you will be gaining clarity, working on your businesses, and creating momentum.

Content Camp is the first working conference of its kind designed exclusively for freelancers, micro agencies, bloggers, and small businesses who are ready to take their business to the next level. The three-day event is comprised of hands-on workshops where you will craft compelling brand stories and marketing messages, write powerful calls to action, create attention-getting images, research keywords, repurpose existing content, and architect your blog strategy so you can attract more business and create more cash.

Every detail — from the carefully designed curriculum to the training materials and popular 200+ page workbook — is crafted to provide attendees a remarkable virtual experience.

Each online Content Camp session will have you taking action. Throughout the event, you will experience expert training followed by live Q&A and time to do the work — to map it out, get it done, and create momentum. You’ll also be:

  • Challenged to think about your business and customers in a whole new way
  • Exposed to new frameworks for content creation and delivery
  • Guided through hands-on exercises that will have a critical impact on your content
  • Equipped with resources to brainstorm and outline new content quickly
  • Exposed to new tools, strategies, and tactics
  • Inspired to take bold action and make progress before the event is even over

As a result, you will end Content Camp having already taken significant meaningful action that will make an immediate difference — and with access to the recordings through December 31, 2020, you can revisit any session to get a refresher!

Total Content Clarity In Three Days

At Content Camp, you'll spend three days in the comfort of your own home, immersed in all things content marketing — from clarifying the basics and defining your messaging to planning and prepping a year of content and crafting an amplification plan.

Plan A Year's Worth Of Strategic, Profit-Driven Content And Maximize Your ROI

A Content Camp ticket is regularly $147, but for a limited time, you can SAVE $50 and secure your spot for only $97 — a total steal for three full days of hands-on workshops and access to the session recordings through the end of the year!

Snag A Spot For $97!

Get The Lowdown From Past Attendees

Check out what Content Camp attendees have to say about this hands-on workshop!









Content Camp Agenda

Get the day-by-day Content Camp agenda, details on the workshop sessions, and a sneak peek at exciting hot seat opportunities!


9:00 am – 10:00 am Pacific
Clarify And Craft Your Brand Messaging
Before you can dive into content marketing, you need clarity on who you’re marketing to and what to say. At the end of the workshop, you’ll walk away with a powerful marketing message and assets you can use to communicate your value with confidence and ease.

10:15 am – 11:15 am Pacific
Understand The Buyer Journey And Win
Map your ideal client/customer’s buyer journey and what they need to know, learn, and feel at each stage. At the end of the workshop, you’ll know exactly what type of content will turn strangers into fans, fans into prospects, prospects into leads, and leads into clients.

11:30 am – 12:30 pm Pacific
Tailor Your Content To Your Audience
Every market segment is unique, which requires a unique content marketing approach. What resonates with one market may not be effective in another. This workshop will build upon your buyer journey and establish a content marketing strategy for your audience.

12:45 pm – 1:45 pm Pacific
Convert Prospects With Actionable Content
Master the ability to write benefit-driven bullet points, irresistible offers, and calls to action that resonate with your audience. At the end of the workshop, you’ll have a simple, repeatable process to create effective sales content that rivals professional copywriters.

2:00 pm – 3:00 pm Pacific
Develop Your Brand’s “Helper” Story
Avoid the salesy mistakes new marketers make and leverage a storytelling framework that positions you as a helpful guide and the obvious choice. At the end of this workshop, you’ll have a powerful, persuasive brand story that makes ideal clients/customers say, “Yes please!”

3:15 pm – 4:15 pm Pacific
Live Hot Seats And Critiques
Attendees will be invited to apply for live hot seats! Those selected will receive direct help and support from Content Camp Experts and all other attendees are invited to the show to glean extra tips, tricks, and takeaways from the live hot seat critiques and reviews.


9:00 am – 10:00 am Pacific
Maximize Content ROI With Keyword Research
Learn the ins-and-outs of keyword research to improve search engine rankings and increase website traffic. During this session, you’ll follow along with an SEO expert (and ask questions) as you do the keyword research required to create purposeful, strategic content.

10:15 am – 11:15 am Pacific
Increase Clicks With Strategic Headlines
Gain a greater understanding of the psychology behind successful headline strategies. At the end of the workshop, you’ll have a collection of formulas to help quickly craft compelling headlines and a collection of your own blog post headlines ready to go.

11:30 am – 12:30 pm Pacific
Design Visual Brand Assets That Inspire Action
Images earn attention, slow the scroll, and make an impact. When aligned with your brand, images help people recognize your content and remember your message — and you don’t have to be a pro designer to create pro-quality imagery. At the end of the workshop, you’ll have new tools in your tool belt and branded images ready to be shared.

12:45 pm – 1:45 pm Pacific
Map Your Profitable Content Structure
Outline a profitable content structure that ensures the greatest ROI from your efforts, including better search engine rankings. At the end of the workshop, you’ll walk away with an achievable content plan that fits your business and aligns with your goals.

2:00 pm – 3:00 pm Pacific
Optimize Content To Expand Your Reach
Learn on-page SEO best practices, technical SEO basics, and free tactics to improve rankings, drive traffic, and increase brand awareness. At the end of the workshop, you’ll know how to optimize content and have made immediate improvements to your website.

3:15 pm – 4:15 pm Pacific
Live Hot Seats And Critiques
Attendees will be invited to apply for live hot seats! Those selected will receive direct help and support from Content Camp Experts and all other attendees are invited to the show to glean extra tips, tricks, and takeaways from the live hot seat critiques and reviews.


9:00 am – 10:00 am Pacific
Create Your Content Reference Guide
Wrap up everything you’ve learned and accomplished in the Content Camp workshops by creating a content marketing reference guide that removes uncertainty and outlines everything you need to leverage content marketing to grow your business in one place.

10:15 am – 12:30 pm Pacific
Brainstorm And Prep A Year Of Content
Create a prep a collection of strategic content ideas so future content creation—whether you’re blogging, podcasting, or YouTubing—becomes easy and fast. At the end of the workshop, you’ll have an entire year’s worth of content ready to be finished and published.

12:45 pm – 1:45 pm Pacific
Promote Your Content And Amplify Your Brand
Get proven techniques to gain visibility and reach more people, then create a content promotion, syndication, and amplification plan. At the end of the workshop, you’ll have a content marketing plan and checklist to use for every new piece of content you create.

2:00 pm – 3:00 pm Pacific
Reuse, Repurpose, Recycle Your Content
Content upgrades, opt-in offers, free downloads, and even courses can all be created by repurposing content or creating content for multiple use cases. At the end of the workshop, you’ll have a clear plan of action to get more mileage from the content you create.

3:15 pm – 4:15 pm Pacific
Live Hot Seats And Critiques
Attendees will be invited to apply for live hot seats! Those selected will receive direct help and support from Content Camp Experts and all other attendees are invited to the show to glean extra tips, tricks, and takeaways from the live hot seat critiques and reviews.

4:30 pm – 5:30 pm Pacific
Happy Hour Wrap Up
Join Content Camp experts for a happy hour hang out! Bring your favorite beverage, from ice water or iced tea to a coacktail, and join us to look back on our favorite Content Camp moments and congratulate yourself on three days of putting your business first!

Craft A Profit-Driven Approach To Content Creation And Content Marketing

A Content Camp ticket is regularly $147, but for a limited time, you can SAVE $50 and secure your spot for only $97 — a total steal for three full days of hands-on workshops and access to the session recordings through the end of the year!

Snag A Spot For $97!

Content Marketing In The Real World

In addition to teaching you strategies to simplify content creation and clarify content marketing, and beyond supporting you while you work on your own business, Content Camp now includes a bonus collection of on-demand interviews with a variety of business owners that dig into their real world applications of content marketing.

Check Out Gold Sponsor: GoDaddy Pro

GoDaddy Pro

GoDaddy Pro offers a robust suite of free tools to web developers and designers to help them save time managing all their clients and sites. Exclusive time-saving tools let you bulk update WordPress core, plugins, and themes on multiple sites with one click, as well as automate WordPress backups, cloning and migrations, and more. Plus, get real-time performance, security and uptime monitoring across all your client websites.

What's The Story Behind Content Camp?

Content Camp is created and produced by Jennifer Bourn — 22-year designer, 15-year agency owner, 11-year blogger, and serious lover of content strategy.

The typical conference model is failing small businesses

Hi! I’m Jennifer Bourn — a designer turned small business content strategist who wanted to be a teacher, and I don’t know about you, but I’m over the typical conference experience designed to wear you down so you can be more susceptible to a sales pitch at the end. I’m also tired of sitting in a dark ballroom, listening to a whole lineup of speakers and ferociously taking notes only to leave overwhelmed and end up not taking action because you don’t know where to start, then feel bad because you left motivated to do great things but never did. It’s a horrible experience!

That's why I'm all about hands-on workshops

I love workshops because they create space for business owners to work ON their business rather than IN it. At workshops, attendees get things done and make progress at the event, and that momentum continues as they take action on their own. Over the past several years, I’ve created training curriculum and delivered online courses and hands-on workshops for freelancers, small businesses, micro-agencies, and creative professionals on topics like branding, content strategy, business systems, sales, and lead generation. These workshops always receive rave reviews and that seriously got me thinking…

Every minute spent on content needs to make an impact

Building a successful business is a lot of work but it doesn’t have to be difficult work and you don’t have to figure it out on your own. I know you’re busy — you have too many things on your plate and never enough time. I also know you have a dream and you’re not going to give up. If you invest time, money, and energy into attending an event and being “out of the office,” it needs to be worth it. It needs to produce real results that will move your business forward because every minute spent working on your business, is a minute not spent serving clients or being with loved ones.

You don't need a conference, you need a workshop

If you’ve struggled with content planning and creation… If blogging has been a challenge… If you’re taking action but not seeing the results you want… If you struggle to tell your brand story, communicate your value, and show prospects the impact you can have on their lives/business… you don’t need another conference full of speakers regurgitating things you’ve read online. You need a workshop. You need three days away from all of your day-to-day demands and obligations to focus on your business and your content so you can map it out, get it done, and create momentum.

Spend three days immersed in all things content

From gaining clarity, brainstorming new ideas, and content planning to creating content like brand messaging, blog posts, ebooks, content upgrades, and more, Content Camp has you covered. This three-day workshop intensive is designed to not only walk you step-by-step through every tactic, strategy, but give you time to take action and get help and direct feedback on the spot. Plus, you’ll learn how to leverage content marketing opportunities for authority positioning, rapid list-building, increased brand visibility, and better search engine rankings so more people who need what you offer can find you online.

Uplevel Your Content Creation And Content Marketing At Content Camp

A Content Camp ticket is regularly $147, but for a limited time, you can SAVE $50 and secure your spot for only $97 — a total steal for three full days of hands-on workshops and access to the session recordings through the end of the year!

Snag A Spot For $97!

Feedback And Praise From Attendees

Hear what these savvy business owners had to say about their experience attending Content Camp.













Meet The Bronze Sponsors

Nexcess | A Liquid Web Brand
Pathfinder SEO

Meet The Content Camp Guest Workshop Facilitators

When it comes to delivering workshop sessions and providing value, my expectations are sky-high. That's why I've hand-picked a small group of subject matter experts to join me in facilitating workshops guaranteed to move your business forward.

Chris Lema

Chris Lema, VP at Nexcess

Chris Lema knows which words to use to get people to act — telling a story from stage, on a landing page, or in a blog post. It’s a skill he’s refined over the last thirty years, and one he’s been sharing with others for the last ten years. Unlike gifted copywriters who can’t explain what they’re doing, Chris has helped countless entrepreneurs with landing pages, with speeches, and with their blog posts. As a VP at Nexcess, he’s often found at conferences, on stage, continually refining the strategies he’ll share with you.

Sydni Craig-Hart

Sydni Craig-Hart, CEO/Co-Founder of Smart Simple Marketing

Sydni Craig-Hart is a 4th generation entrepreneur and CEO/Co-Founder of Smart Simple Marketing, an award-winning marketing consultancy. Since 2006, she and her team have been helping small business owners eliminate marketing overwhelm, develop irresistible pricing, and maintain a steady flow of satisfied clients. Today, Sydni leverages her experience helping more than 8,000 small businesses in 79 different industries achieve their goals to drive her clients’ businesses to the next level of success.

Kelly Azevedo

Kelly Azevedo, Founder of She's Got Systems

Kelly Azevedo is the founder of She’s Got Systems. She is an experienced online business strategist, systems expert, and implementation master. For the past 10 years, Kelly has worked with successful online businesses to build powerful business backend systems that deliver long-lasting results. She teaches systems for marketing and launches, hiring and team management, and the customer journey, all to help entrepreneurs create more freedom and build stronger businesses.

Profitable Project Plan Expert John Doherty

John Doherty, Founder and CEO at Credo

John is an 11 year SEO industry veteran and enterprise SEO consultant with experience working on sites with 10 million+ visitors a month and with clients like The New York Times, Zillow, Creative Market, Zumper, and many many more. Today he is the founder and CEO of Credo, a marketplace serving the digital marketing industry with a network of pre-vetted digital marketing experts. Started in 2013, Credo has generated over $150 million in digital marketing leads for the network. John lives in Denver Colorado with his wife, daughter, and black Labrador.

Content Camp FAQs

Have a question about Content Camp? Maybe I can help...

What happens if I buy a ticket but later can’t go to Content Camp?

All Content Camp ticket sales are final and non-refundable. If you buy a ticket to the event and are unable to attend, your workshop ticket is transferable to another individual through October 12, 2020. After October 12, 2020, tickets are locked down and are no longer transferable.

I have a scheduling conflict! Will the sessions be recorded so I can watch them later?

Yes, all workshop training/instruction sessions will be recorded and the replays will be available through the end of 2020 so you can revisit any sessions you missed or want to review again.

What do I need to participate in Content Camp?

Each workshop will guide you through exercises and have you actively working on your brand, your business, and your content. You can stream/access the workshops from any device like your smartphone or a tablet, but there are some that will be easier if you are at a computer with access to files like your logo. You’ll also want to have the Content Camp workbook by your side, along with pencils/pens and highlighters, your favorite beverage and snacks, and maybe even some sticky notes!

I’ve seen the workbooks from Content Camp 2019… Will we get hardcopy workbooks this year?

With attendees purchasing extra workshop tickets just to get extra workbooks copies last year, we know the Content Camp workbooks are loved! That’s why the workbooks are a core part of Content Camp. Unfortunately, with shipping times varying drastically and many people experiencing delays, that means the Content Camp workbooks will be digital this year. PDFs of the workbook will be provided to all attendees — which also means you can reprint your favorite worksheets again and again!

What if I don’t have a business but I have a blog? Will I benefit from Content Camp?

If you’re investing time and energy into your blog, you want people to visit your site, read your posts, and subscribe to your blog or email list. Maybe you even dream of earning side-income, free product, or special event invites from brand partners and sponsors… You may not view your blog as a business yet, but shifting your thinking can make a big difference in your blog’s potential.

Content Camp will help you create a strategy for your blog that clarifies your brand and message, positions you as a desirable market partner, increases traffic to your blog, and simplifies social media without sacrificing results. Plus, you’ll leave the event with a YEAR of blog content mapped out!

How will the workshops work virtually when all attendees aren’t in the same room?

All workshop sessions are split into two sections: a workshop training and instruction and a hands-on group working session and live Q&A. You can choose to watch the training and instruction session and then work on your own, or you can hop into a shared Zoom Room to work alongside other attendees and ask questions.

The first 20-30 minutes of each session will be training delivered by one of the Content Camp workshop facilitators. The second 30-40 minutes of the session will take place in an open Zoom Room where attendees can check-in, complete the worksheet and session homework, and ask questions to get unstuck and remove barriers to progress.

Can I attend Content Camp on behalf of my client?

YES! If you’re in advertising, marketing, public relations, or social media, you’re a consultant, or you create content on behalf of your clients as copywriters do, you are more than welcome to attend to Content Camp and complete the exercises on behalf of a client. The event will help you gain clarity on your clients’ brand and message, think more strategically about their content and blog, prepare for the year ahead, and discover how to improve the results and benefits of the services you deliver.

If you plan to use the Content Camp workbook and materials for multiple clients, however, each client will need to purchase a workshop ticket or you’ll need a special ticket that allows for multiple workbook uses.

Have a question that hasn’t been answered anywhere on this page?

Reach out any time! I’m happy to answer any questions you might have.

Define Your Messaging, Plan And Prep A Year Of Content And Craft A Content Amplification Plan

A Content Camp ticket is regularly $147, but for a limited time, you can SAVE $50 and secure your spot for only $97 — a total steal for three full days of hands-on workshops and access to the session recordings through the end of the year!

Snag A Spot For $97!