Profitable Project Plan

A Comprehensive Business Training Program For Designers, Developers, And Agency Owners

Profitable Project Plan is designed to improve communication, reduce project management time, create better margins, and boost profitability — all without stress, overwhelm, and uncertainty.


You’re here because you love what you do, you’re good at what you do, and you have big goals:

  • You want happy clients who give you great testimonials
  • You want to earn lucrative leads and consistent referrals
  • You want dependable recurring revenue and reliable systems in place
  • You want to run your business with more confidence and ease
  • You want to scale your business, grow your team, and help more people

But sometimes, it feels like business is more struggle than success, or that things are harder and taking longer than they should, or you’re realizing that as your business grows, it is slowly becoming unmanageable — and you’re not quite sure how to change things, what to change, or where to start…

If you’re bogged down in administrative time-sucks… if you’re so busy doing the work that it seems almost impossible to get ahead… if you’re not making the money you know you deserve… if your income is inconsistent… if you know something needs to change… you are in the right place.

Profitable Project Plan gives you turn-key, battle-tested, done-for-you systems you can add to your business right away — systems for estimating and getting paid, client management, establishing expert positioning, generating quality leads and referrals, establishing and building recurring revenue, and increasing client value through additional services.

You’re Not Alone

Before setting up and automating systems in my business, I worked long hours and weekends and was perpetually stressed, overwhelmed, overworked, and exhausted.

  • I struggled to communicate my value, client projects were sucking the life out of me, and I no longer felt inspired.
  • Even though I was working from home, I barely got to spend time with friends and family and missed out on major milestones in my children’s lives.
  • I felt incredibly frustrated because my income didn’t match the effort I was expending and amount of work I was doing.
  • I was flying by the seat of my pants without any systems in place, and things were beginning to fall through the cracks.
  • I even hired an expensive business coach who didn’t end up understanding my industry or my needs.

Finally, I created repeatable systems in my business and leveraged automation tools to free up my time, save my sanity, and increase my profits, and Profitable Project Plan was the result. Eventually those same systems allowed me to more than 10X my prices, hire my husband, grow my team, run a successful agency without stress and overwhelm, and be there for my kids — and participants are seeing amazing results too!

What could you achieve if you finally made the time to work ON your business, not just IN your business?

Profitable Project Plan is the key to escaping overwhelm, saving your sanity, improving your business, growing your profits, creating happy clients, and finally spending more time with those who matter most.

It’s time to channel your energy into creating a better business and focus on getting systems and tools in place that empower you to do work you’re proud of, deliver undeniable value, and delight clients, all while working less and earning more!

The Creation Of Profitable Project Plan

The core systems included in Profitable Project Plan have been around longer than many other experts' businesses and consistently improved year after year.

Profitable Project Plan was created in early 2011 and tested with a focus group of business owners with varying levels of technical savvy, including a business coach, a copywriter, a marketing strategist, a nutritionist, a CPA, and a virtual assistant, as well as an author, a speaker, and a blogger.

Since then, the systems have been used on hundreds of real-world client projects and repeatedly refined and expanded to streamline project workflows, increase profitability, and improve client satisfaction — and each year, new done-for-you, checklists, templates, scripts, tools, and resources are added to the curriculum to help participants improve all aspects of their businesses, add monthly recurring revenue, and increase overall profit margins.

Sustainable Business Growth

As I have grown my business, I’ve enjoyed life along the way, taking incredible vacations and road trips, attending concerts, visiting National Parks, and spending time with friends and family — all because I have solid, reliable systems in place that support my business, cares for my clients, and moves projects forward in a meaningful way.

Profitable Project Plan changed everything about my business for the better and completely transformed my life. It’s helped hundreds of designers and developers already and it can do the same for you

Clare Lewis

"PPP is the greatest investment I have made in my business. I doubled my revenue this year and feel great going into 2021 because I know I can grow more! PPP would be worth the investment for any of the sections on their own, but together, it is the best and most comprehensive business program for any designer or developer and an incredibly valuable investment."

Clare Lewis | Clare Concept

Profitable Project Plan Curriculum

Profitable Project Plan's 35 live training sessions — with detailed training, done-for-you resources, and unparalleled support — are divided into five sections with a program overview to kick things off and a program wrap up to review, reflect, and look ahead.

Profitable Project Plan Enrollment Reopens In November 2021!

Whether you're just starting out, taking your side-hustle full-time, or doubling-down to grow your existing web design business or web development business, Profitable Project Plan will help you move forward faster and avoid the speed bumps along the way.

Get Program Notifications!

What You Get In Profitable Project Plan

Profitable Project Plan may be well known for its in depth business training for designers and developers, but it is famous for its done-for-you resources — tools, checklists, templates, resources, and scripts all ready to be customized for your brand.

Sean Atkinson

"Profitable Project Plan is the best investment I have made for my business. Jennifer has created an amazing program that checked every box I needed to level up my business and even ones that I didn't know I needed, and the community is second to none — everyone is helpful and welcoming.

It has given me the opportunity to implement smooth processes for onboarding and ongoing services, increase trust with clients, and raise my rates. I made my investment back a few times over in the first couple of months and would easily pay for the program again but the best part is I don’t have to because it includes lifetime access!"

Sean Atkinson | Majority Media

More Direct Support Than Ever Before

With more distractions than ever before, taking action can be challenging. That’s why Profitable Project Plan includes three ways to find the support you need to get things done.

Plus You'll Receive 4 Mini Courses

Each mini course was carefully created to supplement the Profitable Project Plan curriculum, enhance your experience in the program, and help you get the most out of your investment.

1Estimating Ecommerce Mini Course

Estimating Ecommerce Mini Course

Evaluate Potential Projects, Gather Information, And Create Accurate Proposals

This mini course, designed to get you everything you need in the shortest amount of time possible, teaches a six step framework for estimating and selling ecommerce websites. It includes 90 minutes of training, downloadable MP3s, and a 35 page master handbook, as well as tool recommendations, scripts, handy guides, and helpful resources.

Value: $147 — Included with enrollment

2PPP Bonus Training Packaging And Pricing Services

Packaging + Pricing Mini Course

Establish A Clear Pricing Structure, Package Your Services For Profits, And Create Proposals Faster

The primary reason proposals feel stressful and hard to create is a lack of clarity and too many choices. To lead sales calls with confidence and swiftly produce proposals, you must package your services effectively and price them fairly yet profitably. In this mini-course, you'll establish your hourly rate, price and package your services, and align your packages with your target market.

Value: $147 — Included with enrollment

3PPP Bonus Training On Productivity

Proactive Productivity Mini Course

Gain Productivity Strategies To Get More Done In Less Time And Create Your Productivity Plan

You can get more done without working more hours. In fact, most people can get more done in fewer hours, but it requires a plan. In this mini-course, you'll learn productivity strategies to improve efficiency and effectiveness, master your to-do lists, define what time management success means to you, and create a productivity plan you can stick to.

Value: $147 — Included with enrollment

4Decisive Design Video Training

Decisive Design Mini Course

Create A Frustration-Free Design Process With Minimal Revisions And Swift Approval

During design, you have the opportunity to make a lasting impact and truly wow your client. In this five-part mini-course, you'll learn the exact process I use to engage clients in a supportive, interactive design process while protecting my time, energy, and focus; my secret to rapid design concepting, how to minimize revisions; and how I often reach design approval on first draft.

Value: $197 — Included with enrollment

Plus, Get Confident Come Backs: 117 Scripts For Sticky Client Situations

Get scripts for what to say when you don’t know (or aren’t sure) what to say, because hindsight is 20/20 and coulda, woulda, shoulda doesn’t do you any good after the fact.

Sticky situations, uncomfortable confrontations, awkward asks, and tough conversations are a reality of doing business.

These plights are difficult enough to deal with on their own when balancing productivity and client satisfaction. They’re made even worse by the fact that during unexpected confrontations, it can be nearly impossible to think clearly on your feet and craft a professional, clear, smart come back.

Instead, what typically happens is regret: I wish I said this instead of that… I should have said this… I could have framed that much better… If only I had explained it this way…

GOOD NEWS: With Confident Come Backs, you can confidently squash post conversation regrets by prepping and practicing come back scripts.

Value: $97Included with enrollment

David Kissner

"Profitable Project Plan is the only program that covered all topics pertinent to my specific business and provided extensive, customizable resources, and personal support. It was like having my own personal mentor there whenever I needed help or even just a little encouragement. The program pays for itself in no time from increased projects and higher rates. My clients now feel like they are dealing with a professional rather than a freelancer/hobbyist and it's so much easier to charge what I'm worth.

I've said it many times: Investing in Profitable Project Plan was the best money I've spent in my 15+ years in business. It's scary to spend a significant amount of money on a program like this, but I can recommend it wholeheartedly to anyone who is considering taking the plunge. "

David Kissner |

Profitable Project Plan Is The Most Comprehensive Web Design Business Training Program

Don't worry about spending hundreds of hours you don't have to research, write, create, and test new systems for your business. Get proven processes and tools already done for you and ready to use right away or tweak as needed!

Different Than Any Other Business Program

Most other programs only teach what you need and why you need it, not how to actually implement what you learn. Or they only teach a small piece of what you need and leave out the important stuff so they can upsell it to you later in a special offer. Profitable Project Plan, however, includes everything — the what, why, and how, and the materials required. It provides the systems you need to uplevel your business mapped out, explained, already done, and ready to use in your business, along with valuable live training packed with high-level strategy, industry tips and insights, and candid real-world advice from seasoned professionals who are still in the trenches doing client work daily.

Tailored To The Business Of Design And Development

Profitable Project Plan was created for designers, developers, and digital consultants by designers, developers, and digital consultants. SAY NO to more generic business advice from experts who don’t understand your business model and coaches who don’t understand your industry, and SAY YES to a comprehensive program tailored to fit your business and your unique needs. From generating leads, attracting your ideal clients, and delivering extraordinary experiences, to establishing and growing reliable monthly recurring revenue, earning high-quality referrals, and growing your team, you’ll get it all for far less than it costs to hire a business coach!

Complete Systems You Can And Count On

Whether you’re just starting out, you’re already well established and need more effective systems to support sustainable growth, or you want to grow your side-hustle without it taking over your life… Whether you’re a freelancer or a small agency, Profitable Project Plan has your back. With plug-and-play business systems in place, you’ll feel confident knowing you are delivering consistent, valuable experiences that turn clients into brand evangelists. You’ll also have everything you need to convey your value, charge your worth, communicate clearly, manage project scope, increase your income, and show up as the professional expert your clients need.

Battle-Tested In The Real World On Actual Client Projects

Profitable Project Plan isn’t a compliation of theoretical tips or a one-time success turned into a product. It’s a collection of effective, battle-tested, turn-key systems that have been used successfully on hundreds of real-world client projects, combined with indispensable live training and Q&A opportunities. Whether you need help with lead generation and marketing, pricing and sales, client management and care, content creation, recurring revenue tactics, or ways to increase client value, you can trust Profitable Project Plan to deliver systems, strategies, tools, resources, and templates that have been repeatedly refined based on actual client feedback.

Implementation Focused So You See Results Quickly

If you’re anything like me, you’ve watched webinars, enrolled in courses, attended conferences and workshops, and bought products to help you improve your business, delight clients, save time, and make more money. But you’re so busy doing the work that you haven’t had time to go through the content and take action. That’s exactly why Profitable Project Plan covers one focused area of training each week, delivers everything you need to take action, and includes seven implementation weeks that give you extra time to implement what you’re learning, catch up if you fall behind, and watch the replays of any trainings and Q&A sessions you miss.

Everything You Need And Nothing That You Don't

Many courses are jam-packed with so much information that keeping up with it and taking action feels almost impossible. What’s worse, is that often those extra materials that inflate the value aren’t very helpful. Profitable Project Plan, on the other hand, follows a carefully-planned, methodical, easy-to-understand, step-by-step process so you can customize it for your business and brand and plug it into your business without stress. No fluff. No filler. No bonuses that waste time. No smoke and mirrors. Just the critical information, resources, and support you need to uplevel your business, deliver greater value, raise your rates, work less, and enjoy more freedom.

Profitable Project Plan 2022 Enrollment Reopens In November! Join The Wait List To Save Up To 50%!

Whether you're just starting out, taking your side-hustle full-time, or doubling-down to grow your existing web design business or web development business, Profitable Project Plan will help you move forward faster and avoid the speed bumps along the way.

Get Program Notifications!

Don't Miss Your Chance And Wonder What If

Whether you're just starting out, taking your side-hustle full-time, or doubling-down to grow your existing business, Profitable Project Plan will help you move forward faster and avoid the speed bumps along the way.

The benefits of adding repeatable, dependable systems to your business make it a no-brainer but the processes involved in making those systems a reality is anything but…

Maybe you’ve made the decision to create systems in your business. Maybe you’ve evaluated shiny new tools and tactics, gathered ideas, surveyed your clients, and taken the first few steps. Maybe you have even invested in software and tools to automate it someday. But even with the best intentions, it hasn’t gotten done.

  • I know first-hand that running a growing business, managing a team, serving multiple clients at a time, and actually doing the work you were hired for, can be incredibly difficult. It’s like spinning plates, and without a clear plan and guidance, it’s hard to know what to do next and easy to feel overwhelmed.
  • I know how frustrating it is to want something better, but lack the time and focus needed to make it happen because you’re so busy doing everything else that needs to get done.
  • I also know that the actions and strategies that got you to where you are today aren’t the same ones that are going to get you where you want to go, and you can’t afford to do nothing and be in the same place you are now at this time next year.

To achieve different results, you need to take different action and that’s where Profitable Project Plan can help.

Profitable Project Plan is a comprehensive business training program designed to not only save you years of expensive trial and error and fast-track the upleveling of your business in a big way. The systems and processes included in this program were created to care for your clients, reduce project management time, improve margins, boost recurring revenue, and elevate profitability so you can focus on doing what you do best without sacrificing your sanity or your soul.

Here’s the thing: It’s totally okay to fly the white flag and admit you need help with your business. I’ve done it multiple times, turning to peers, coaches, and industry experts for guidance, insights, and support when I wasn’t sure what to do or next step to take. No one can do it on their own — and who would want to?! Working on my business has been the most fun when I have a supportive community to share it with and get help from and I want that for you too.

Get-It-Done Money Back Guarantee

I have done everything in my power to make this system as easy as possible to implement and use right away.

90 Day Money Back Guarantee

I know Profitable Project Plan works because it’s the exact same system I have used successfully on hundreds of client projects since 2011 and I’m confident that anyone who implements the complete system will see a reduction in administrative and client management time-sucks and an increase in profit margin.

But if you’re still hesitant, or other courses have left you skeptical, I want to give you every chance possible to participate with confidence.

That’s why I’m giving you the opportunity to go through the program, follow the Profitable Project Plan program, implement it in your business, and feel just how incredible it is to have a system that supports you completely.

If you implement the entire Profitable Project Plan client management system, as designed, in your business, use it with clients, and nothing changes for the better, simply provide your completed implementation work by March 31, 2021 to prove you gave it your best shot, and I’ll get you a 100% refund.

Take Control Of Your Business And Your Life

Without decisive action, you'll find yourself in the exact same spot a year from now, frustrated and wishing you had said yes. Make this the year you invest in yourself, work on your business, and take back your life.

Don’t let fear and indecisiveness stop you from investing in yourself, your business, and your clients. I want you to reach your goals, make a lot of money, and create loads of happy clients and raving fans who refer you to everyone they know — and I want you to enjoy life along the way too.

I want this next year to be your most successful, happy, profitable year ever.

With Profitable Project Plan, you can finally say goodbye to low-quality leads and tire-kickers, out-of-control scope creep, projects that go off the rails, demanding and unreasonable clients, frustrating project delays, eroding profit margins, the unpredictable income roller coaster, stress, overwhelm, sleepless nights, and burn out. And you can say yes to turning your goals into reality.

How would your business and life be different if…

  • You have every step (and I mean every single step) of proven-effective business-building processes clearly laid out for you so you never have to wonder, “What do I do next?”
  • You have a complete client management system implemented in your business with automated email sequences that move projects forward in a meaningful way without you.
  • You have multiple sources of regular, reliable, monthly recurring revenue that stabilizes cash flow and eases financial demands.
  • You attract a steady stream of lucrative leads and enjoy a full pipeline of prospects who can’t wait to work with you and are happy to pay your full fee.
  • You have the power to scale yourself so you can manage multiple clients, earn more money, help more people, and make a bigger impact without working around the clock.
  • You get paid on time every time (or nearly every time because clients are unpredictable) and no longer have to chase late payments or have tough money conversations.
  • You have 100% confidence in your ability to powerfully communicate your value and professionally lead your clients through projects as the expert you are.
  • You work-to-live instead of living-to-work because your business is actually creating more freedom in your life so you can spend more time with those who matter most.
  • You sleep better and enjoy more peace and less worry because your business has better margins and higher profits, and you’re closing more sales with confidence and ease.

Pretty incredible right?

It’s all possible if you say YES to Profitable Project Plan.

Profitable Project Plan 2022 Schedule

Profitable Project Plan program is 10 months long. It runs from January 10, 2022 through October 31, 2022.

Live Training + Q&A Details

Profitable Project Plan includes 35 live video training sessions and 35 live Q&A sessions.

  • Program materials are released on Monday each week, in advance of the live training.
  • The live video training takes place at 12:00 pm Pacific Time every Wednesday.
  • Each live training lasts 45-60 minutes with live Q&A immediately following and lasting as long as you have questions.
  • All live training sessions, live Q&A sessions, and expert interview sessions are recorded. Video replays and downloadable audio MP3 recordings are available within the Profitable Project Plan Headquarters within 24 hours of the sessions wrapping up.
  • Occasionally, alternate dates/times may be scheduled for live trainings. Rest assured that if a change in the schedule is made, you’ll be notified far in advance.

Implementation weeks

Profitable Project Plan includes nine implementation weeks. During implementation weeks no new training or program materials are delivered. These weeks give you a chance to catch up on missed training sessions, dedicate a little extra time to getting things done, or watch one of the extra on-demand trainings to boost your skills.

Is Profitable Project Plan Right For You?

Profitable Project Plan gives you everything you need to achieve your goals in 2022. The question is… are you ready to commit, show up, and do the work needed to reach your biggest goals, or are you cool sticking with the status quo?

Profitable Project Plan is right for you if:

  • You already have a successful web design and/or development business and just need to figure out how to scale yourself so you can save time, grow your business, and help more people.
  • You’re new to freelancing or just getting started with your side-hustle and want strong systems to support you from the beginning so you don’t have to sacrifice your sanity for your business.
  • You are tired of working nights, weekends, and long hours and not earning the income to match, and you know things need to change to move your business forward in a healthy, positive way.
  • You want to find an easier, faster way and are happy to leverage someone else’s trial and error to accelerate your success.
  • You’re ready to add repeatable, dependable systems and processes to your business to create more freedom, impact, and money, but you’re not quite sure what to do first or how you’ll find the time to plan and create them.
  • You want systems in place to provide every client a consistent, caring, supportive, extraordinary experience from start to finish so they rave about you and refer you to everyone they know.
  • You know that you get what you work for not what you wish for and you’re ready to do the work needed to transform your business into a streamlined powerhouse that supports you, your clients, your biggest goals, and your desired lifestyle.
  • You want to be able to confidently charge your worth and get it, and escape the feast or famine income roller coaster by building a strong foundation of reliable monthly recurring revenue and value-added upsells.

Profitable Project Plan is not right for you if:

  • You’re already an expert who knows everything, you have a wildly successful business that runs like clockwork, and there is nothing else you can learn or improve to make things better.
  • You crave different results and oogle others’ successes, but don’t want to do try anything new. You’d rather keep doing things the way you’ve always done them because it’s comfortable and easy.
  • You don’t mind working around-the-clock and giving up your weekends to get things done. In fact, your business is your hobby and you’d rather be working than playing with loved ones.
  • You need to doing things the hard way, going through trial and error by yourself, and figuring out everything on your own.
  • You’re ready to add repeatable, dependable systems and processes to your business to create more freedom, impact, and money, and you’re okay with it taking you hundreds of hours or even an entire year to make it happen.
  • There is no more value you could possibly deliver to your clients. They are over the moon with the level of service you provide, rave about you, and refer you to everyone they know.
  • You’re not interested in doing any more work to change things and implement new systems, materials, and tools in your business, instead, you’re content to keep looking for a magic pill or silver bullet to deliver success without work and effort.
  • You are already charging your worth, earning your ideal fee on every project, and making all the money you need… or you’re okay with staying on the feast or famine income roller coaster a little longer.
Michelle Bracewell

"WOW! Where have you been the last 20 years! Profitable Project Plan helped me nail down my processes, get better organized, and land better clients! One client last year said they were blown away by my proposal and how professional it was and they LOVED that I actually had a comprehensive process for managing their project.

I've taken several programs but honestly, they were overwhelming and hard to implement. PPP was comprehensive and pretty straightforward to implement right away, and the pre-written emails are such a time saver. If I had had this training years ago, I can't imagine where I'd be now. It's WORTH EVERY PENNY and then some!"

Michelle Bracewell | Bracewell Web Works

Profitable Project Plan 2022 Enrollment Reopens In November! Join The Wait List To Save Up To 50%!

Whether you're just starting out, taking your side-hustle full-time, or doubling-down to grow your existing web design business or web development business, Profitable Project Plan will help you move forward faster and avoid the speed bumps along the way.

Get Program Notifications!