Profitable Project Plan

A Complete Client Management System For Those Selling WordPress Websites

Give Me 90 Days And I'll Give You A Complete Client Management System

Profitable Project Plan is designed to improve communication, reduce project management time, create better margins, and boost profitability — all without stress, overwhelm, and uncertainty.


You’re here because you love what you do, you’re good at what you do, and you have big goals:

  • You want happy clients who give you great testimonials
  • You want to do work you’re proud of and earn lucrative referrals
  • You want to run your business with more confidence and ease
  • You want to scale your business and help more people

But lately, you’re feeling like business is more struggle than success.

You’re bogged down in administrative time-sucks, you’re so busy doing the work that it seems almost impossible to get ahead, you’re not making the money you deserve, and you know that something needs to change…

You’re Not Alone

Before setting up and automating systems in my business, I worked long hours and weekends and was perpetually stressed, overwhelmed, overworked, and exhausted.

  • I struggled to communicate my value, client projects were sucking the life out of me, and I no longer felt inspired
  • Even though I was working from home, I barely got to spend time with friends and family and missed out on major milestones in my children’s lives
  • I felt incredibly frustrated because my income didn’t match the effort I was expending and amount of work I was doing
  • I was flying by the seat of my pants without any systems in place, and things were beginning to fall through the cracks

Yes, I could have hired a team, brought on subcontractors, or secured a virtual assistant, but I didn’t want to — and frankly that just brought on more anxiety. So I chose a different path. I created systems in my business and leveraged automation tools to free up my time, save my sanity, and increase my profits, and Profitable Project Plan was the result.

Profitable Project Plan

The Creation Of Profitable Project Plan

The first version of Profitable Project Plan was created in early 2011 and tested with a focus group of six business owners with varying levels of technical savvy. Since then, the system has been used on hundreds of real-world client projects and repeatedly refined to streamline projects, increase profitability, and increase client satisfaction.

Profitable Project Plan allowed me to create success on my terms and:

  • Scale my services business and help more people without hiring a team
  • Operate at the level of professionalism I desired
  • Create consistent, extraordinary client experiences and provide greater value
  • Enjoy more flexibility and margins in my projects
  • Experience success without sacrificing my sanity and health
  • Grow my profits and bottom line to reinvest in my business and skills
  • Build high-value client and partner relationships that led to raving fans, powerful testimonials, repeat work, and personal referrals

Today my agency has a strong brand built around high-quality, meticulous creative client services, I get to work with incredible clients who inspire me, and I am having fun again in my business. At the same time, I’ve enjoyed life along the way, taking incredible vacations and road trips, attending concerts, visiting National Parks, and spending time with friends and family — all because I have a solid, reliable system in place that supports our business, cares for our clients, and moves projects forward in a meaningful way.

Profitable Project Plan changed everything about my business and transformed my life, and it can do the same for you

Shawn Hesketh

"This is the course I wish I had when I was starting out! It would have saved me countless late nights and weekends spent juggling client projects and burning the candle at both ends. After 26 years as a freelance designer, I’ve never seen another system that can both improve client communication and free your time to do the things that matter most to you. Put this plan to work today and get back to enjoying your business — and your life!"

Shawn Hesketh | Freelance Designer, Creator Of WP101

The Profitable Project Plan Core Curriculum

Profitable Project Plan includes nine comprehensive modules walking you through a complete WordPress website build from initial sales call to final post launch follow up.

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Profitable Project Plan enrollment will reopen in February 2020. Join the Priority Notification List to get important program updates and special enrollment announcements and deals not found anywhere else.

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What You Get In Profitable Project Plan

Profitable Project Plan is a training AND implementation program that provides everything you need, done-for-you without fluff, filler, and sexy extras that don't deliver.

Carrie Dils

"I've known Jennifer for years and there's a reason she has a great reputation for efficiency and process in client work. Her project workflow is dialed in and the fact that she's giving away 'the secret sauce' in this course is amazing. You'll walk away with system that not only creates a better experience for your clients, but also increases your profit margins. Win-win!"

Carrie Dils | Freelancer And Office Hours Podcast Host

Plus You'll Receive 4 Valuable Bonuses

Each Profitable Project Plan bonus was carefully created to enhance your experience in the course and help you get the most out of your investment.

1Tools, Technology And Automation

PDF Guide: Tools And Technology

A List of The Tools, Technology, and Resources Used To Implement Profitable Project Plan

While you can implement Profitable Project Plan with nothing more than your normal email inbox and a phone, there are other (awesome) options for email automation, client training, design presentations, and more. In this bonus PDF guide, you'll get a master list of tools, technology, and resources available to help you implement Profitable Project Plan.

Value: $77 — Included with enrollment

2Website Design And Development Timeline

Video Training: Timeline Control

How To Expand And Contract Project Timelines To Fit Your Lifestyle And Schedule

Profitable Project Plan was designed to manage client communication for a 60-day custom WordPress website project. But what if you're on a shorter timeline, or you need to stretch the project out a bit? In this video training, you'll learn tips and tricks to manipulate the system to work for you on any timeline and in any schedule.

Value: $97 — Included with enrollment

3WordPress Website Design Process

Video Training: Design That Delights

How To Create A Frustration-Free Design Process With Minimal Revisions And Swift Approval

During design, you have the opportunity to make a lasting impact and truly wow your client. In this bonus video training, you'll learn the exact process I use to engage clients in a supportive, fun, interactive design process, all while protecting my time, energy, and focus, minimizing revisions, and often receiving design approval on first draft.

Value: $197 — Included with enrollment

4Recurring Revenue For Designers

Video Training: Recurring Revenue

How To Upsell Ongoing Support And Maintenance In The Context Of Profitable Project Plan

There are many ways to add recurring revenue to your business. The easiest is to upsell monthly support and maintenance services to your website clients. In this video training, you'll learn how to naturally add the "seed, nurture, harvest" sales approach for selling ongoing support to Profitable Project Plan and get a sample website support contract.

Value: $247 — Included with enrollment

Chris Lema

"Here's the reality — these days people teach what they may have known for 6 months. Or they share stuff that they can do, but aren't great at explaining. Jennifer Bourn not only knows her stuff, she knows how to break it down so others can learn it. More importantly, she's sharing stuff that's worked for more than a decade."

Chris Lema | VP of Products & Innovation, Liquid Web

Profitable Project Plan Is The Only Solution Of Its Kind

Don't worry about spending hundreds of hours you don't have to research, write, create, and test an entire client management system. Get everything already done to tweak as needed and use right away!

Different Than Any Other Business Program

Most other programs only teach what you need and why you need it, but not how to actually implement what you learn, or they only teach a small piece of what you need. But Profitable Project Plan includes the what, why, and how. It provides the entire client management system already done and ready to use in your business, along with valuable live training packed with high-level strategy, industry tips and insights, and candid real-world advice from a seasoned pro who is still doing client work daily.

Tailored Specifically To Those Who Sell WordPress Websites

The Profitable Project Plan live video training sessions, live Q&A, and course materials are tailored to designers, developers, and creatives — more specifically to those who sell WordPress websites. Say no to more generic business advice from “experts” who don’t understand your business model or coaches who don’t understand your industry, and yes to a comprehensive course created and delivered by a twenty-year designer and twelve-year agency owner who is in the client services trenches.

A Complete System You Can And Count On

Whether you’re just starting out or you’re already established and need a more effective system to support sustainable growth, Profitable Project Plan has your back. With a rock-solid system in place, you’ll feel confident and secure knowing that you are delivering consistent, extraordinary client experiences. You’ll also have everything you need to convey your value, charge your worth, communicate clearly, manage project scope, and show up as the powerful, professional expert your clients need.

Battle-Tested In The Real World On Actual Client Projects

Profitable Project Plan isn’t a collection of theoretical tips or a one-time success turned into a product. It’s a proven effective, battle-tested, step-by-step system that has been used successfully on hundreds of real-world client projects. From initial sales call to design and development, to post-launch bonuses, this course gives you client management strategies, communication tools, valuable education resources, and special content sequences that have been repeatedly refined based on actual client feedback.

Implementation Focused So You See Results Quickly

If you’re anything like me, you’ve attended webinars, enrolled in courses, and bought products to improve your business, save time, and make more money, but you’re so busy doing the work that you haven’t had time to go through the content, take action, and implement much of anything. That’s exactly why Profitable Project Plan covers only one step of the system each week and includes five implementation weeks with live Q&A sessions — so you have time to implement what you’re learning.

Everything You Need And Nothing That You Don't

Many courses are jam-packed with so much information that keeping up with it all and taking action feels almost impossible. Profitable Project Plan on the other hand, delivers comprehensive business training and done-for-you materials in a methodical, easy-to-follow, step-by-step order so you can plug it into your business without stress. No fluff. No filler. No bonuses that waste time. Just the information, resources, and support you need to uplevel your business, raise your rates, and enjoy more freedom.

John Hawkins

"At WebDevStudios we have a solid and well-established process for working with enterprise-level clients. An enterprise process, however, does not easily translate to the work we do at our small business division at eWebscapes, which is why we were excited to find Jennifer’s Profitable Project Plan. The content in PPP is very well laid out.

For us, this made it really easy to pick and choose the content we wanted to include and the parts that didn’t make sense for our workflow. The end result was a customized process that was put together in a fraction of the time it would have taken to write all the content from scratch."

— John Hawkins | WebDevStudios

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Profitable Project Plan enrollment will reopen in February 2020. Join the Priority Notification List to get important program updates and special enrollment announcements and deals not found anywhere else.

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Profitable Project Plan is Perfect For You If…

If you find yourself agreeing to the following, then you are in the perfect position to enroll in Profitable Project Plan and streamline your business in only 12 weeks.

  • You already have a successful web design and/or development business and want to increase profitability without hiring a team. You really just need to figure out how to scale yourself so you can save time and still help more people.
  • You’re new to freelancing or just getting started, and you want strong systems to support you from the beginning so you don’t have to sacrifice your sanity like so many others who have come before you.
  • You know that adding effective, repeatable, dependable systems and processes to your business will create more freedom, more impact, and more money, but you have no idea how you’re going to find the time to create them.
  • You are confident in your skills, but have a hard time owning and communicating the value you bring to the table and stepping up as the leader of your business.
  • You are tired of working nights and weekends — of working long hours and not earning the income to match — and you know that things need to change to move your business forward in a healthy, positive way.
  • You want to provide every client a consistent, caring, supportive, extraordinary experience from start to finish.
  • You want to get ultra clear in your conversations with clients so you show up to every call as the expert they are looking for and have a strong contract in place that protects both you and your clients.
  • You don’t mind getting your hands dirty and doing the work it takes to customize and implement this system because you know it will be a long-term asset that saves you time, increase your profits, and gives you more freedom.
  • You are focused and excited, and have set aside time in your schedule to take action and implement Profitable Project Plan as part of your business.
  • You want to be able to confidently charge your worth and get it, knowing that you have systems in place to support you and care for your clients every step of the way.

Profitable Project Plan may not be right for you if:

  • You are already an expert who knows everything and has nothing else to learn.
  • You’re not interested in doing any work to implement the content and tools provided in your business.
  • You crave different results, but want to keep doing things the way you’ve always done them because they’re your way.
  • There is no more value you could possibly deliver to your clients.
  • You already have a complete client management system in place that is automated or delegated to a team member.
  • You’re hoping for a magic pill or silver bullet to deliver success without work and effort.

Don't Miss Your Chance And Wonder What If

Whether you're just starting out, taking your side-gig full-time, or doubling-down to grow your existing business, if you sell WordPress websites, Profitable Project Plan will help you move forward faster.

The benefits of adding systems to your business make it a total no-brainer. But the process involved in creating a complete client management system is anything but…

Maybe you’ve made the decision to create systems in your business. Maybe you’ve gathered ideas, surveyed your clients, and taken the first few steps. You might have even invested in software and tools to automate it someday. But even with the best intentions, it hasn’t gotten done.

  • I know first-hand that managing a growing business, serving multiple clients at a time, and actually doing the work, is difficult. It’s like spinning plates, and without a clear plan and guidance, it’s hard to know what to do next and easy to fell overwhelmed.
  • I know how frustrating it is to want something better, but lack the time to make it happen because you’re so busy doing everything else that needs to get done.
  • I also know that the actions and strategies that got you to where you are today aren’t the same ones that are going to get you where you want to go.

To achieve different results, you need to take different action and that’s where Profitable Project Plan can help. Profitable Project Plan is a step-by-step, done-for-you client management system designed to not only save you years of expensive trial and error, but fast-track the upleveling of your business in a big way. It was created to care for your clients, reduce project management time, and maintain profitability so you can focus on doing what you do best without sacrificing your sanity or your soul.

Cory Miller

"What you get from Profitable Project Plan is so much more than your investment. This is the first time I have seen a course deliver training that not only covers everything you need to manage client website projects from start to finish, but gives you all the materials you need done for you and ready to customize to match your brand. It doesn’t matter if you’re just starting out or looking to streamline a business that’s already established, this course is a treasure-trove of valuable insights and an incredible opportunity to pick-the-brain of a veteran designer and agency owner."

Cory Miller | Founder Of iThemes

Make 2019 The Year You Take Your Life Back

Without decisive action, you'll find yourself in the exact same spot a year from now, frustrated and wishing you had said yes. Make this the year you invest in yourself, work on your business, and take back your life.

Don’t let fear and indecisiveness stop you from investing in yourself, your business, and your clients. I want you to reach your goals, make a lot of money, and create loads of happy clients and raving fans who refer you to everyone they know — and I want you to enjoy life along the way too.

I want 2019 to be your most profitable year ever.

So what would it be worth to you and your business if…

  • You have every step (and I mean every single step) of a proven-effective business-building process clearly laid out for you so you never have to wonder, “What do I do next?”
  • You have a complete client management system implemented in your business with automated email sequences that move projects forward in a meaningful way without you.
  • You have the power to scale yourself so you can manage multiple clients, earn more money, help more people, and make a bigger impact without working around the clock.
  • You have 100% confidence in your ability to powerfully communicate your value and professionally lead your clients through projects as the expert you are.
  • You work to live instead of live to work because your business is actually creating more freedom in your life so you can spend more time with those who matter most.
  • You sleep better and enjoy more peace and less worry because your business has better margins and higher profits, and you’re closing more sales with confidence and ease.

Pretty incredible right?

It’s all possible if you say yes and invest in Profitable Project Plan today.

Profitable Project Plan Schedule

Mark your calendar! Profitable Project Plan begins from March 5, 2019.

The live video training sessions and Q&A take place every Tuesday at 12:00 pm PT / 3:00 pm ET.

  • March 05: Course Introduction
  • March 12: Sales-Free Sales Calls
  • March 19: Contracts That Convert
  • March 26: Implementation Week
  • April 02: Welcome Clients
  • April 09: Onboard Clients
  • April 16: Implementation Week
  • April 23: Guide Clients During Design
  • April 30: Implementation Week
  • May 07: Support Clients During Development
  • May 14: Implementation Week
  • May 21: Prepare Clients For Launch
  • May 28: Provide Clients Ongoing Value
  • June 04: Implementation Week

Can’t make a training session? No problem! All video training sessions and the following Q&A sessions will be recorded. The video recordings and downloadable MP3s will be available within 24 hours of the live sessions.

Join The Priority Notification List

Profitable Project Plan enrollment will reopen in February 2020. Join the Priority Notification List to get important program updates and special enrollment announcements and deals not found anywhere else.

Keep Me Updated!

Freelancers, Entrepreneurs, And Agency Owners Find Success With Profitable Project Plan

If you're still not sure whether Profitable Project Plan is right for you, take a peek what these smarties had to say about the course.

Gareth Bissland

“We are a husband and wife team who have a small business in Christchurch, New Zealand that typically does $4K-$10K USD projects. We work primarily with established small to medium businesses and pump out great work and are working to expand outside our local market. Although busy, we are not yet hugely profitable, so we turned to Profitable Project Plan to streamline our processes. We literally had zero processes and knew we could do better, but weren’t sure how as we are always chasing our tail!

We have done another business course before, but it wasn’t us. The way they spoke and delivered everything was more ‘salesy’ than we would ever use ourselves and it didn’t sit comfortably with us. PPP was different. The tone — the way Jennifer speaks (and write) to clients — was absolutely perfect for us and our business. We are technical problem solvers that happen to love design and PPP is the same. The way Jennifer talks through issues and details is actually ‘selling’ to the client without them realizing it. It uses a more humble approach: you know what you are talking about, while still being friendly, approachable, and knowledgeable.

After taking PPP, I feel armed with confidence because we now have an email sequences set up and a process to work through from start to finish. I have stored all the knowledge and feel more confident even just talking to clients now. and our last few projects have been completed with less questions, so it has freed up time, which is GOLD.

If you were like us, busy but not hugely profitable, and without a clear system for processes from start to finish, this course will no doubt help you massively! You will feel far more knowledgeable and confident talking and dealing with clients in general about any project or issues that arise with them in the future.”

— Gareth Bissland | Weave Digital Studio

Sydni Craig-Hart

“My company helps small businesses attract more clients and increase their revenue, and large companies market more effectively to small business. We enrolled in Profitable Project Plan because we our business has changed in recent years and we needed better systems to onboard and manage our enterprise level clients. We need a documented process for how we will onboard these clients, communicate with them and manage their projects.

This course is much more detailed oriented than most. Rather than simply being a high level overview of a specific topic, it provided step-by-step instructions on how to accomplish your goals. The sample emails and client educational guides were FANTASTIC! I absolutely loved the client educational guides and have all sorts of ideas on creating more of them to better service our clients. I also love how the entire process is completely transferable no matter what type of business you have.

We have already implemented the client onboarding process and were able to do so quickly with the easy to follow system provided in PPP. If you’re on the fence, don’t hesitate… PPP will be well worth it. You can’t go wrong with this training. The cost of the course is but drop in the bucket when compared to the value it will bring to your business.”

— Sydni Craig-Hart | Smart Simple Marketing

Camille Farey

“I work with creatives and small business owners to build online homes that get offline results. As a result of working together, my clients have have booked new film and TV roles, secured new agents, won over new clients and customers, and grown their lists. Before Profitable Project Plan, I was struggling with project management and with guiding clients through the design process to get the best results. I’d heard Jennifer on a podcast talking about her systems and when I heard about PPP I knew I wanted in!

I loved everything about PPP. The materials and systems are so thorough it makes it easy to implement asap in your business. I started seeing a difference almost immediately. I signed three new clients during PPP and all of them told me how much they loved my organization and process. As it turns out, I also love this more hands-on approach. I like talking to my clients over the phone, as Jennifer recommends, and it’s been a great way to engage my clients in new ways.

PPP is the real deal — thorough, comprehensive, and super easy to implement. I’ve invested in a lot of trainings, but none has been quite as in-depth as this. Plus, my clients love it! They feel taken care of and trust me more as a result. I feel empowered to lead the project and love working collaboratively with my clients using the PPP method. This is an amazing opportunity to learn from one of the best. Jennifer doesn’t hold back and my business has benefited so much as a result. I’d recommend PPP to anyone.”

— Camille Farey | Camille Farey Design

Shaan Nicol, ChillyBin Web Design

“We’re a Singapore-based web design & development agency creating delightfully-designed, mobile-optimised, super-fast, and ultra-reliable solutions for businesses across Asia-Pacific.

I’ve been a member of a WordPress Consulting program for 3.5 years and I found, while great, there were a lot of gaps in the system. I really wanted to get the call frameworks, onboarding emails and language right, and because I’m not a great writer, having that included was a major reason I enrolled. I also wanted to see what it was all about as I had a very valuable call with Jennifer a while back.

The Profitable Project Plan resources are outstanding. I was never able to make the calls due to the time difference, but I was able to listen to the audio and watch the videos and sort of binge. The quality of the emails, guides, and course structure was outstanding.

The course has been a game changer in providing structure and clear communication on how to best manage a website project and giving me tools to show my value and deliver 10k websites consistently. We’ve implemented a lot of the training already and our clients are impressed! Well worth the small investment.”

— Shaan Nicol, ChillyBin Web Design

Brian Richards

"I knew well before the launch of Profitable Project Plan that Jennifer had an incredible solution on her hand. Several years ago I was sitting with her in an airport following a conference and got to hear some first-hand accounts of how she and Brian managed their clients and projects. I grilled her about quite a few details trying to dig deeper, beyond what her processes were to understand why she had built them in this way. I was floored then and am still impressed with them today, this plan is as transformative as it sounds! You owe it to yourself and your clients to get access to this material."

Brian Richards | WPSessions

Now Is The Time To Invest In Your Success

Get the information, tools, and resources you need to step up as a powerful leader, deliver extraordinary client experiences, and confidently charge your worth and get it.

As a Profitable Project Plan participant, you’ll learn the strategies behind everything step of the system and get a detailed, step-by-step plan that leaves nothing out.

You’ll also receive:

  • A step-by-step system that moves projects forward without you, reduces hours and maximizes profitability, yet makes clients feel well cared for and valued
  • A way to focus on the most critical aspects of your projects while eliminating project management and administrative time-sucks so you can finally get your life back
  • 9 Live video training sessions
  • 14 Live Q&A Sessions to get direct feedback and answers on the spot and learn from other students asking questions
  • 5 Implementation weeks to help you stay caught up and ask questions while taking action
  • Access to video recordings and downloadable MP3 recordings so you can watch/listen whenever it’s most convenient for you, or go back to any sessions again in the future
  • A complete contract template and change order template
  • More than 60 email templates and messages that care for and educate your clients
  • 11 Done-for-you educational client guides to add value to your projects and delight your clients on topics like SEO, the language of web design, copywriting, email marketing, creating opt-in offers, and more
  • 6 Milestone call frameworks to strengthen your client relationships and walk you through exactly what to say and how to say it
  • A client content checklist sample and content templates
  • 15 Checklists to help you move forward faster
  • All content and materials provided in multiple formats so you can edit, tweak, and customize everything for your own brand, business, and voice
  • An invitation to join the Profitable Project Plan private Facebook community where you’ll able able to connect with other participants and share ideas, swap stories, build new relationships, ask questions, and celebrate successes

And, you’ll get four incredible enrollment bonuses:

  • A PDF guide sharing all of the tools and technology I use in my business and what powers Profitable Project Plan
  • A video training walking you through the base Profitable Project Plan project timeline and how to adapt the system to work on a shorter timeline, or use the system to manipulate the project timeline around business travel and vacations
  • A video training on selling website support and maintenance and how to add it to Profitable Project Plan to increase your recurring revenue
  • A video training that digs deeper into the design process, including how to present design concepts, how to reduce revisions, and even get design approval on presentation of the first concept

If you’re getting excited and you feel like this is exactly what you have been looking for, then this is exactly where you need to be…

Profitable Project Plan FAQs

Questions Others Have Asked Before Saying Yes, And Enrolling In Profitable Project Plan

Can I share Profitable Project Plan With Friends or Colleagues?

You may not share any part of Profitable Project Plan. Purchasing Profitable Project Plan gives you a single license to use the system for one business and/or one brand. If you plan on using Profitable Project Plan for multiple businesses or multiple separate brands, you will need to purchase it for each brand — contact me for special pricing.

How can I use the content provided in Profitable Project Plan?

Profitable Project Plan course materials may be only used in your work with private, paying 1:1 clients and only for internal client management, education, training, and communication purposes. No content from Profitable Project Plan may be published publicly in any way or provided to your audience (or any audience) for free. It may not be used as an email opt-in, for part of a list building offer, as a resource in a group program, or as content for your blog. It may not be repackaged, resold, or shared.

Will I be able to customize the materials provided for my brand?

Yes! All of the email content will be provided in plain text format and the educational guides will be provided in plain text, Adobe InDesign, and basic MS Word formats. During the video training, we will walk through each part of the Profitable Project Plan and provide recommendations and notes for the areas you’ll want to customize. This means you can customize the design and presentation of all materials to provide your clients a seamless experience.

Will I learn how to implement this system?

The live video training will walk you through the entire system, step-by-step. You’ll learn the reasoning behind each step, it’s purpose, and how it helps you and your client. You’ll receive all of the content, emails, call frameworks, and client guides done-for-you, but customizing the materials and implementing them in your business will be up to you. Live Q&A sessions will be available to you every week to answer your questions and provide support as you are implementing the system.

Will I get to work with Jennifer one-on-one?

No. Profitable Project Plan is a group course and implementation program. You will have many opportunities to ask questions and receive direct feedback and support from Jennifer during the live Q&A and in the private Facebook group, but this is done in a group setting so others can learn from your questions and you can learn from theirs.

What kind of time commitment is required?

You should be prepared to spend 4-8 hours a week learning and implementing Profitable Project Plan. The nine live video training sessions are 60 minutes long followed by live Q&A that continues until all questions are answered. On average this is a 1.5-2 hour time block. Each training sessions covers one module of the Profitable Project Plan curriculum, giving you the rest of the week to implement what you learned.

Three implementation weeks with bonus live Q&A sessions are built into the Profitable Project Plan schedule to give you extra time to get caught up on training sessions you may have missed and to give you extra time to implement what has been covered up to that point.

Are there payment plans available?

Yes! You may choose to pay in full or take advantage of a payment plan.

Will this system help me make more sales?

That’s up to you. In my experience most sales are lost because the seller is uncomfortable and struggles to communicate their value. But, when you implement a battle tested, proven system that supports both you and your clients throughout your time together, you gain confidence that shines through in your sales conversations. Plus, clients like knowing that you’re not flying by the seat of your pants — it affirms that hiring you is a good decision.

Has this system really been tested?

Yes! Prior to its use with hundreds of my own clients from 2011-2018, every single email and guide has been tested on a focus group of business owners with varying levels of technical savvy. This group included a business coach, nutritionist, copywriter, CPA, and virtual assistant, as well as an author, speaker, blogger, and marketing strategist.

What if I can’t make it to the live video training?

All video training sessions will be recorded. The replays of each video training session will be available within 24 hours of the live session to you so you can watch them when it fits best in your schedule. You’ll also receive downloadable MP3 recordings of the training sessions in case listening to the replays is easier for you.

Is there a limit on the number of questions I can ask?

Nope. The Q&A sessions are meant to help you move past any roadblocks encountered when implementing and customizing the Profitable Project Plan. Each Q&A session lasts as long as needed to answer all student questions relevant to this course.

Will I learn design skills or discover new development tools?

Not really. This course covers the administrative side of client services — client management and project management. While we will not be covering specific design and development skills or tools, some of the training will dive into the design process and basic tips so you can learn how to better your process with clients. We may cover tools in the Q&A.

How long will I have access to this course?

Profitable Project Plan spans 14 weeks, but with your enrollment, you gain LIFETIME access, which means you can revisit the training materials and recordings any time you want, retake the course as many times as you want, and remain part of the Facebook group to network, ask questions, and share your wins. This can be really helpful if unexpected events get in the way.

What if I have a question not answered here?

If you have more questions, please send me an email and I’ll get back to you ASAP.

Imagine The Possibilities...

What could you achieve if you finally made the time to focus and work ON your business? More clients? Better systems? More money? Better testimonials? More referrals?

Profitable Project Plan is the key to escaping overwhelm, saving your sanity, improving your business, growing your profits, and finally spending more time with those who matter most.

Profitable Project Plan Course Materials

When you invest in Profitable Project Plan, you receive all of the content exactly as I use it with my own clients, already done and ready to be dropped in your own automated system. With the Profitable Project Plan supporting you and your business, projects will move forward without you, which means you can stop working weekends and enjoy life, take vacation without stress, and truly enjoy the business you are building.

How It Works

The training and course materials are released in weekly modules that consist of live video training, interactive Q&A, done-for-you templates, checklists, topic handbooks, and more. All of the training is done online and is housed in the Profitable Project Plan membership platform so you can participate from anywhere in the world. The private Facebook community provides the opportunity to further connect with Jennifer and meet other course members.

  • Profitable Project Plan runs from March 5, 2019 to June 4, 2019. Enrollment will close March 3, 2019 at midnight.
  • The live video training sessions take place every Tuesday at 12:00 pm PT / 3:00 pm ET and last approximately 45-60 minutes. Live Q&A immediately follows each session and ends when all questions have been answered.
  • The rest of the week is dedicated to implementing the training and materials provided.
  • Five Implementation Weeks are included in the course to give you extra time to catch up on any training you may have missed, ask any additional questions, and take action to get results fast.

Join The Priority Notification List

Profitable Project Plan enrollment will reopen in February 2020. Join the Priority Notification List to get important program updates and special enrollment announcements and deals not found anywhere else.

Keep Me Updated!

Whether Starting A New Business Or Upleveling An Existing One, Profitable Project Plan Can Help

See what these amazing freelancers and business owners have to say about their Profitable Project Plan experience…

Sara Dunn

“My web agency works with service-based businesses serving their local area to drive online leads. My team of 4 uses WordPress and Genesis exclusively and works with our clients on an ongoing basis on their design needs and online presence. We have been producing great work but some of our projects have dragged on for months. We really need more structure in our project management, and PPP gave me the opportunity to see how another agency handles this.

The course was SO well organized. The resources were above and beyond and the written guides are more helpful and thorough than any written materials I’ve ever received with a course. Jennifer stood out in her desire to respond to students’ needs and questions. I was blown away that she would stay on the Q&A calls for almost 2 hours to answer all the questions. One of the biggest and simplest takeaways I had from PPP was to celebrate with clients more and share genuine enthusiasm. I used the ‘Congratulations’ email template after a recent launch, and received a super positive, excited reply from the client. I realized I haven’t been making a BIG ENOUGH deal out of launch day. This is really going to end our projects on a more fun, celebratory note.

This course is perfect for any freelancer or agency struggling with how to structure a project and communicate with clients. If your projects tend to drag on, or if you struggle to get the information you need to make projects successful, this is an incredible resource.”

— Sara Dunn | 11Web

Lesley AJ Baumann

“I provide a variety of design services, including branding, marketing collateral, and website design, to companies that manufacture or distribute scientific instruments. I enrolled in PPP because I was in desperate need of a system. I had never documented my process and felt like I was making it up as I went along with each project. When things got really busy, I would neglect administrative and project management tasks.

I absolutely love the Profitable Project Plan materials. The email sequences and client guides are really helpful. They contain such a wealth of value and make it easy to really take care of the client throughout the project without any extra effort, and they include lots of valuable bonus tools. Plus, the opportunities to fork it for different aspects of my business are priceless. I’m already using PPP on a website project for the first time and the client agreement is great. I got approval really quickly and I’m already feeling more organized. With the automated sequences, I can give every client the attention they deserve while being busy with all the different aspects of the various projects going on.

PPP allows you to maximize your billable time and it positions you with clients as an expert in your field which makes them more likely to send you valuable referrals.”

— Lesley AJ Baumann | XANDRA DESIGN, LLC

Chad Rogers

“We craft responsive websites for growing businesses that want to generate more leads and make a great first impression. I enrolled in PPP to get a handle on client onboarding and systemizing my process. I appreciated the pre-written emails and checklists. That’s a huge time saver and made it easy to take action. I feel like most designers love a peek behind the curtain of other designers business and I got that in this course.

If you’re thinking about PPP, just f*ing do it. It’s all wrapped with a pretty little bow. You wouldn’t even be considering it if you didn’t already know you could use a hand getting your head around it. It’s a time saver. PPP helps me do a better job serving my clients. In my world that’s huge as I base my success on my clients feeling like I am a partner in their business and am invested in their success.”

— Chad Rogers, Old Number Eleven

Teri Pastorino

“I create custom websites for coaches, authors, podcasters, and direct sellers, as well as learning platforms integrated with a CRM.

PPP gave me not just theory but the how-to including actionable items to put a process in place. Other programs talk theory and then you have to devote double the time to write all of the documentation. This course is great because it is plug and play. Take the documents, customize them for your business, and go. Make no mistake there is still work involved, but it is far less daunting and makes it doable to get a process in place.

I am my own worst enemy on waffling and giving in to scope creep. So having a system like PPP in place helps me feel more in control. Now I am the one running the projects, leading the process, and setting clear expectations. I am also already adapting this to other areas of my business which will allow me to manage all aspect better and wean me off working weekends and evenings due to less interruptions.

If you feel stressed or disorganized, you’re not getting sign-offs or sign-offs with too many revisions, do NOT hesitate to sign up. It will give you a process you can follow and the permission to stand up for yourself. Which many of us don’t do!

— Teri Pastorino, WebExpertista

Mike Irvine

“Profitable Project Plan has changed the way I approach all projects. I’ve invested in various training classes, but this is the only complete system that I’ve found that helps you with client communication from start to finish. From the first communication to the last deliverable and beyond, this program guides you through the entire process.

The class materials are top notch. They have allowed me to create consistent, repeatable processes so each project now runs smoother. From client communication to project workflow, the materials are great for both my clients and my business. It’s a win-win!

I love the pre-written emails that allow you to start implementing your automation process right away. I also really love the Q&A sessions. I always learned something from the questions that were asked by others and your honest responses. I also really love the new Facebook group. It’s great to know that Jennifer and others are there and willing to help at a moments notice.

Profitable Project Plan has given me the tools to deliver a successful project every time! Since PPP, my client communications have improved, I have a new sense of confidence in working with clients, and I feel that I can pro-actively work with my clients rather than just responding to requests. Just the other day after a site launch, I remembered to congratulate the client on their new site. I could immediately tell that they were excited and proud of the work that we had done together.

The investment in Profitable Project Plan is worth every dollar. The materials, experience and knowledge that Jennifer shares with you is invaluable. I gained so much more out of this program than I was expecting.”

— Mike Irvine | Irvine Design Co.

Clare Lewis

“I work with visionary entrepreneurs who know what they want but don’t have enough time to accomplish it. I help my clients create a web presence that reflects their business and helps their business grow while allowing them to focus on their zone of genius.

I enrolled in PPP because I felt confident about my tech skills but client management was a real headache, projects were taking way longer than expected, I was spending so much time on administrative tasks and didn’t have a true system.

PPP provides more value than I ever could have imagined. The sales page is beautiful and promises so much, but often times the programs don’t live up to the promises. PPP is different, it exceeded my wildest expectations and has been amazingly helpful already in my business. It is a full system that can be easily adapted for your business. Sure the adaptation takes some time, but way less than creating it all yourself.

The projects I’ve started using PPP in have gone so much smoother than other projects. One of my biggest challenges has been boundaries and enforcing boundaries. The onboarding sequence has helped me set those expectations and educate the client while allowing the client to still feel like they are hearing from me, so they aren’t bombarding me with questions. The client guides were also amazing and thorough — I’ve learned things myself and my clients have loved it.

I can see that PPP will drastically cut down on administrative time, which will lead to higher profits. The education of the client will reduce those back and forth emails with clients. The system will streamline my process and cause projects to hopefully move along more quickly. Having a system in place also means that I am a lot calmer. I can’t wait to see where my business goes with PPP. It was a fabulous course. Definitely the best thing I did for my business in 2018.

If you don’t have a solid client management system, you can’t afford to not take PPP. You are going to waste so much time and money creating it yourself (and it probably won’t be as good). The investment is tiny compared to the value even if you were just getting the written documents, then when you add Jennifer’s insight and support, it’s unbelievable how helpful this course is.”

— Clare Lewis, Clare Concept

Tessa Kriesel

“My company Kriesel Kreativ specializes in WordPress (or other php-based CMS) web development. As a developer, I struggle with all the other parts of freelancing — the sales calls, proposal creation, contracts, and overall bookkeeping and clerical work. Profitable Project Plan has been a complete lifesaver with helping me filling those gaps and continue to just write code!

This course was amazing. The pre-written emails, contract templates, and call frameworks have been a GAME CHANGER and I love the hand-holding and that is is broken up into weeks. That makes it easier for me to continue implementing and learning. Plus, now my client communication will all be automated and I just code when I need to code!

If you worry about what your client emails should say and take hours to write contracts, sign up for PPP and allow Jennifer to help you continue to do the part of your freelance role you actually enjoy!”

— Tessa Kriesel, Kriesel Kreativ

90 Day Get-It-Done Money Back Guarantee

I have done everything in my power to make this system as easy as possible to implement and use right away.

90 Day Money Back Guarantee

I know Profitable Project Plan works because it’s the exact same system I have used successfully on hundreds of client projects since 2011 and I’m confident that anyone who implements the complete system will see a reduction in administrative and client management time-sucks and an increase in profit margin.

But if you’re still hesitant, or other courses have left you skeptical, I want to give you every chance possible to participate with confidence.

That’s why I’m giving you a FULL 14 weeks to go through the program, follow the step-by-step Profitable Project Plan, implement it in your business, and feel just how incredible it is to have a system that supports you completely.

If you implement the entire Profitable Project Plan system as designed in your business, use it with clients, and nothing changes for the better, simply provide me a zip file by June 7, 2019 containing all of the completed homework, the customized emails, the customized client guides, and screenshots of your implemented, automated, branded system to prove you gave it your best shot, and I’ll get you a 100% refund.

Gain The Confidence You Need To Charge Your Worth And Get It

With a rock-solid system in place to support you and your clients every step of the way, it will be easy to step up as a leader and the expert you truly are.

Lee Drozak

“I uplevel service-based businesses with website redesigns. I invested in Profitable Project Plan because I had a process, but it seemed like there were lags and most things out there are for agencies. It opened my eyes to my own process and allowed me to fill in the gaps without having to think about how to scale an agency course to fit my one-owner shop.

Everything was above and beyond. Receiving explanations of the process and the swipe information to go with it, all tailored to design and development was awesome. Cut and paste customizations, while adding my own personality took no time at all to implement. The PPP client education materials have added so much value to my process and now my clients aren’t asking as many questions.

If you’re thinking of investing in PPP, just do it. Even if you have the beginning of your process or if you are like me and had gaps to fill in, this program will be helpful in pinpointing how to make the small tweaks to gain big results. The investment allowed me to save tons of time on research and creation which more than paid for the program.”

— Lee Drozak | Lee Drozak Biz

Adrianne Stone

“I provide website design and development for educational institutions and senior living services. I signed up for Profitable Project Plan to reduce frustration and create more streamlined client interactions and projects.

The course gave me the tools and the step by step process to implement instead of woo-woo hand waiving explanations and tips like other courses and the emails are so helpful it’s literally amazing. From implementing PPP, I’ve seen less confusion from my clients about how the projects are going and more satisfaction at the end of the project on both sides.

This course is worth every penny. If you think you have processes in place, you probably don’t have as detailed and thought out a process as Jennifer. She brings the benefit of years of excellent service to her customers and a process oriented mindset to the table that elevates this course over anything else I’ve seen on the market.

Having this process to adapt to my own clients and business is making my business so much more profitable and removing some of the headaches that drove me crazy.”

— Adrianne Stone, Adrianne Elayne Digital

Ryan Clover

“I’m a web designer & strategist who helps bloggers and online course creators grow their audience and run a website they love. I love giving my clients an amazing experience and I’m obsessed with getting my client process just right. I’ve been flaky at keeping momentum and keeping my clients engaged, even though I’m busy doing the work. I signed up to have a process I could start building upon and adjusting to my needs.

All the pre-written content provided enough momentum for me to start writing my own client guides and getting automation sequences up and running. Most other programs teach concepts but never provide tangible assets I could use to get started. It was really valuable to have all the different formats, written, video, audio, as it helped me learn better.

Having a more standardized process will allow me to actually be profitable, instead of hoping a project will be profitable, and the clients who are receiving my new email sequences are completely stoked. They’re raving about how much they’re getting from working with me. If you’re unsure about investing in PPP, think about where you’ll be in 12 weeks— either you’ll have implemented this or not.”

— Ryan Clover, Ryan Clover Designs

Leslie Staller

“I work with solopreneurs and small businesses who are making a positive social or environmental impact in our world, providing website customizations, graphic design, WordPress training, website support, and more. I am also a photographer and digital montage artist. I’ve struggled to put sufficient systems in place for effective client communication and onboarding, I don’t have a contract, and I tend to sell myself short and give away too much. As a result, I’m not earning what I should be.

I invested in Profitable Project Plan because of Jennifer and Brian — their reputation precedes them. The course is focused, detailed, easily actionable, and grounded in solid examples of where to start created by someone in the trenches doing the work. The course was fun as well as informative. I was excited to attend the live webinars, which has not been the case with other courses. And being a fellow designer, the fact that the course is beautifully put together and easy to navigate is a huge bonus.

I’m beginning to implement PPP and the biggest change is having greater clarity and ease, and feeling more empowered when talking with potential clients. I’m making the contract my own and that is exciting because it adds professionalism and safety to my work. These resources and course will improve my ability to communicate with clients and help me confidently growing my business.

If you’re thinking of investing in PPP, leap off the fence and sign up. It is a delight, well thought out, easy to implement, and super helpful in building better client relationships and managing client projects.”

— Leslie Staller | Vision Shift Design

Rebecca Brown

“We provide book cover design, interior layouts, and web design primarily for authors who are self-publishing. We have been running the business fine for a few years but have had no business training. A lack of systems was impacting our efficiency and profits were getting eaten up unnecessarily.

PPP came along when we were ready to get serious about our business and offer clients a really valuable experience. We wanted our services to deserve the money clients paid (which we wanted to increase). The program has done loads to help us develop our systems and provide clients with extra value. We loved it. The system is changing our business for the better and I’m so pleased we’ve done it.

Everything provided felt above and beyond and the support provided by Jennifer was prompt, unbelievably helpful and patient, and very warm and friendly. Since PPP, we have a really clear idea of where we’re aiming to be and how we can improve. If you’re on the fence about enrolling in PPP, DO IT! It doesn’t just change your systems, which it does brilliantly, but it changes your mindset and approach in that you feel you are offering value and that you deserve to be treated by clients as such. It makes you want to do better.”

— Rebecca Brown | Ardel Media

Kylie Martin

“I’m Kylie from South Australia and I run my own graphic design and web design business. I work with clients all over the world in the health and wellness industry.

A friend told me about the Profitable Project Plan course and wow, I was blown away by the amount of value in the course. I really enjoyed the videos every week and implementing the information to fit my style and branding of my business. I would encourage anyone who is thinking of doing the course to just sign up! You get so much information and you can implement it straight away and start getting your processes sorted out!”

— Kylie Martin

Stephanie Hellwig

“I am a WordPress Genesis theme designer. I build themes and write and record content to educate my customers about WordPress and running their businesses online. I also build custom websites for small business owners and offer full studio services from branding to website design and strategy.

I began this year with the goal of rewriting my processes. I was going to create systems, rewrite contracts, and work on a better workflow for collecting content and seamlessly keep a project on a timeline… I decided not to reinvent the wheel see if PPP could help jump start the process and give me a framework to save time.

The method and delivery was very organized. No nonsense, straightforward, and easy to complete because it was consistent and predictable. I wasn’t ever left wondering where I needed to go for info because it was always in the same place and delivered in the same way. While I will edit the pre-written manuals and scripts to suit my business, it saves me so much time to have them to begin with. The deliverables alone make this course completely worth every penny! The mentorship and coaching aspect of this course from a veteran web designer is a huge bonus!”

— Stephanie Hellwig,

Sally Tudhope, Sally Tudhope Creative

“I design and build websites for established businesses, and help them improve their sales by creating targeted funnels and relationship-building follow-up sequences. I’m also a web development partner for designers who’ve decided to ditch the code and focus on design.

I signed up for Profitable Project Plan because my process for taking a client through onboarding to project completion was a bit ad hoc, and I found that as I got busier, I needed a more streamlined approach. I wanted something that was basically plug-and-play, where I didn’t have to think too much about the process but could spend my time on customizing something to my needs.

PPP takes the guesswork out of putting a process in place. Where many courses are theoretical, PPP is a roadmap, with all the steps in place and all the templates, email scripts, and automation suggestions you could ever need. The Operations Manual (everything from start to finish in one manual) was amazing. It’s so handy to be able to refer to the various project stages, so that I can pick and choose which parts of the process to implement first and which to add in later as I have time.

Having a streamlined process is a huge factor in delivering a successful project and having a delighted client at the end of it. PPP has freed up my headspace to be more present with my clients, serve them better, and be more creative in my business. The process will make projects more profitable and clients more likely to refer business. And that’s a win all round!

If you want a start-to-finish process for your web design projects, that includes templates, timings, email scripts plus so much more, don’t even hesitate. This course is going to change your life.”

— Sally Tudhope, Sally Tudhope Creative

Kyle Schmitt

“I help non-techie people with their websites and their business as a whole. I primarily work with coaches and online service providers who either want to get online but find the tech overwhelming, or are already online and need help simplifying their website tech and/or make their behind the scenes processes more efficient by using automation. I’ve done a lot of custom projects in the past where scope was all over the place. I enrolled in Profitable Project Plan because I was looking for a way to streamline the most common builds I do for people and create a repeatable process for them to follow that also helped reign in scope creep, but I didn’t have a ton of time to make something from scratch.

I love the simple explanations of why each step or method is recommended for the process as a whole. It’s so much easier to understand the benefit from my perspective as well as the client’s, and make informed tweaks to the plan to better fit my needs. The downloadable MP3’s are helpful too as they me listen in the car without hogging my data.

PPP has really made me rethink how I’ve got my entire business structured when it comes to client projects. I came in hoping to get a handle on website builds and combat scope creep and now I have an entire system laid out that can really give my clients the A+ experience I’ve always wanted to provide — and keep my sanity!”

— Kyle Schmitt, WP Underdog

Join The Priority Notification List

Profitable Project Plan enrollment will reopen in February 2020. Join the Priority Notification List to get important program updates and special enrollment announcements and deals not found anywhere else.

Keep Me Updated!

Wondering If Profitable Project Plan Is For You?

Check out what past participants say about their Profitable Project Plan experience.

Angela Gibson

“I build WordPress websites for small businesses and work with them to find effective solutions for their web presence needs. I know how beneficial systems can be in running a business. For months I had been researching and trying to put together client systems for my business and I was feeling overwhelmed in how to take action. I heard about PPP and thought it sounded like the perfect solution.

I have taken many online courses over the years and PPP is one of the few that has held my interest and proved valuable until the end. The weekly video training is very informative and the lessons clearly outline how to take action that week. The prewritten emails and customizable client education guides were very helpful. They will provide the framework I need to give my clients an excellent experience. Also, Jennifer was very accessible in the facebook group and continued to provide valuable information there.

PPP is definitely worth the investment in both time and money. Attending this training has saved me so much time. It has helped me build a strong system that will support me as my business grows. I feel more comfortable establishing boundaries and more confident working with clients because it has helped me communicate with them, provide more value than they expect, and give them a better experience.”

— Angela Gibson, CalicoKey Web Solutions

Amy Hall

“I am a MailChimp expert and partner and a content writer and marketer who develops WordPress websites for faith-based businesses, leaders, and healers. I enrolled in PPP because I am taking care of my 92 year-old Dad and running my business, so I knew I needed systems in place to efficiently serve my clients and that systems would make most of my customer service issues disappear.

PPP is a practical application of a system that works. I received so many tools, eBooks and emails written specifically to solve the problems my customers have and all I have to do is rebrand them. I especially love the client eBooks. I never thought about doing that before.

I’ve implemented many of the automation ideas in my MailChimp consulting business. It is making my client intake smoother and I have to do less hand holding. If you’re thinking about taking PPP, do it! You will be amazed at the resources you receive that will make you look like a hero to your clients.

— Amy Hall,

Michelle Archambault

“Mica Web Design is a Boston-area website design and development company specializing in websites for small to medium businesses. I had reached a point where there weren’t enough hours in the day to get everything done. I was worried things were falling off my plate and I wasn’t providing all the value I could be for my clients, and hiring a virtual assistant was not the answer for me. When I learned about PPP, I realized I had found a way to work smarter — a way to bring greater value and reliability to my clients while at the same time bringing sanity back to my schedule.

PPP not only showed me how to implement the plan, but gave me a huge head start on the materials necessary to do so, saving me months! The pre-written email sequences and bonus guides for me to leverage in my own business is be the difference between LEARNING the process and actually IMPLEMENTING the process.

In addition to bringing more value to my clients through improved communication and support throughout the project, PPP will free me up a bit so I can spend more time focused on creating great websites. It has provided me a “friendly but firm” footing and I have gotten great feedback from clients so far. This course has helped my business already and I haven’t even finished rolling the plan out yet.”

— Michelle Archambault, Mica Web Design

Rebecca Metz, Web Pages That Sell

“At Web Pages That Sell, we adore taking the “scary” out of being visible online. Years ago, I realized that far too many top-notch entrepreneurs had web presences that were incomplete at best or non-existent at worst. For that reason, I created Web Pages That Sell, a unique business that not only offers website creation but in-depth consultation, as well. I particularly enjoy working with confident go-getters who have an important message to spread and believe in abundance!

I enrolled in Profitable Project Plan to create better systems and serve my clients in a better way. I wanted to earn more profit and make my clients’ lives better.

PPP is the best! There are so many tactical “done for you” resources — I loved the frameworks and the pre-written emails and REALLY liked all the client guides! The consistency with each module was also really helpful. I got used to the layout and for each section and knew where I could find the information quickly and easily.

Having PPP in place relieves a lot of stress and creates really healthy boundaries. Almost immediately I have reduced my sales cycle length and shortened the time it takes for each client project, I have a better way to manage scope creep, and I feel like I have a real handle on my projects. I know that my clients are being taken care of AND they report enjoying learning along the way. I also get the information I need quicker so it helps both me and my client.

This was by far the best training I have ever taken. It has more than paid for itself in referrals, additional sales, and sanity! I look forward to the next training and totally recommend this one.”

— Rebecca Metz, Web Pages That Sell

Scott Lesovic

“I help entertainers and speakers optimize their complete web presence and automate their marketing and booking processes.

Besides doing web development, I am also a professional magician. For a wile now I’ve had systems and automation tools in place that helped me and my clients in that business. I have been trying to build out the same for web development, but got nowhere. When I saw Profitable Project Plan, the website claimed that it would layout a complete system with content, so it was a no brainer to try.

PPP is laid out in perhaps the most organized way I’ve seen in business programs. Usually you can only get the information in one form. With PPP, you can watch the video, read the manual, or listen to the audio (or a combination). I signed up for the email sequences. I wasn’t expecting to also get call frameworks (which is now getting implemented in my magic business too). I also didn’t expect to find the Q&A so valuable, while I think I only asked one question myself, some of the others enrolled asked some amazing questions, that of course gleaned some amazing answers and ideas.

If you only work in your business and never on your business, it will start to fail. Even if the actual system of PPP was bad (its not), just going through the program will force you to think about your business in ways that you haven’t before. Even if Jen didn’t know what she was talking about (she does), there will be a number of others like you going through at the same time, and you can communicate in the webinar chat and the Facebook group, which is like a mastermind. The only thing to be unsure about is you. Will you do the work?”

— Scott Lesovic,

Cami MacNamara

“I have been building website since 2002. I primarily work with service-based small businesses, helping them outshine their competitors on the web with easy to navigate websites and clean design. I take pride in putting the human touch into the technical side of a client’s life.

While other courses focus on team or agency level training, this course is tailored to the small business owner like myself. I felt I was learning about managing my own time. I love that I can really customize PPP to fit my own business needs with ease!

I wake up everyday excited to do my job, but sometimes feel overwhelmed with the tasks in front of me. PPP really has given me the tools to tame my tasks! When you do everything by yourself, you live and die by your systems. I had processes in place, but they were at much smaller scale. I’m so very excited to add this amount of detail to my client communication. It’s going to make a world of difference (and it already is). I know where I am in the process with my clients. I’m sleeping better at night and moving faster through my daily to-do list.

After implementing the onboarding module, a client stood up at a BNI meeting and raved about my onboarding process. It felt great to hear that since I’ve been working to customize the emails and adapt PPP to my existing routines. I still have so much to do and can’t wait to have a client move through the entire sequence.

Investing in my own training has been the best decision I have made for my business. It has helped me streamline my processes, develop a client care plan, make more money, and most of all, be more confident in my abilities and the services I’m offering.”

— Cami MacNamara, WebCami Site Design

Jessica Budd, Firefly Web Design

“Firefly Web Design is a small agency specializing in WordPress websites for creative entrepreneurs and small businesses. We primarily create brochure websites and eCommerce websites, working closely and collaboratively with business owners.

I took PPP because I already had good systems in place but felt they could be tightened up further and was interested in providing additional value to my clients above and beyond what other service providers were.

All the materials provided were really well thought out and we were given in multiple mediums to consume the content. Many courses will give you just video or just manuals. By providing extensive manuals, video, and, audio I was able to consume the content in a way that made sense for my learning style and situation. I found it beneficial to READ first, watch the video as a reinforcement of what I’d learn, then use the audio files for follow up later in the car or while running errands.

Another thing that stood out was the pre-written emails. A lot of courses tell you what to do and how to do it, but then you have to go and start from scratch on creating something. It’s SO much easier to have a base to start from and then just tweak it for your brand and tone.

The main thing that’s changed my business is change orders. I previously had no way to deal with scope creep and no process to deal with additional work added on (and felt resentful when things cropped up). I was lucky enough to use this recently and when I asked for client feedback at the end of the project, they actually mentioned how easy I made everything when they wanted to change direction and add new things.

I was very hesitant to sign up because it was a LOT of money for me with the poor exchange rate and my business is established. But by week three, I was 100% sure I’d made the right decision, and by week five I had made my investment back with an expensive client change order that I previously would have done for free!”

— Jessica Budd, Firefly Web Design

Stacy Clements

“I work with small business owners who need technology to sustain and grow their businesses, but are overwhelmed or tired of trying the DIY route. I create and maintain WordPress websites, help with email setup and automation, and provide basic cybersecurity planning and assistance.

I am in the beginning stages of having a “real business” after freelancing as a side gig for a number of years. I signed up for PPP to learn how to set up a system in MY business to help better serve clients. As I transition from a part-time freelancer to a full-time business owner, PPP has given me structure to streamline my business but still keep a personal touch.

If you’re ready to take your business to the next level by setting up a full-cycle system to serve your clients, but you’re feeling overwhelmed or can’t find the time in between working client projects, PPP is a great option. Not only do you get training and insight from a successful designer and agency owner, you also get the actual products Jennifer uses, so you can tweak them for your needs instead of trying to create resources from scratch. Jennifer’s style is open, friendly, and professional, and she makes time to answer questions and share her real-life experience.”

— Stacy Clements, Milepost 42

Marcy Diaz

“I create WordPress websites for small business owners and solopreneurs. I enrolled in PPP because I wanted to further streamline my systems for working with clients, but still provide value. I knew that Jennifer has great systems, and that she had some great client materials.

PPP is an extremely detailed program; it tells you what to do and when to do it and how to better serve your clients. Everything is laid out — from contract to client emails to client educational materials. There is an amazing amount of material, and every bit has value.

The Master Handbook that lays out the process and includes the client emails was so valuable. I printed a copy and took notes on it, so I would understand the process and the timeline to implement it, and how the emails and phone calls fit in. I also added a pdf copy to iBooks and annotated that one too. The course videos were also really valuable.

PPP makes my business process easier, I know I’m not forgetting anything, and my clients are better educated which makes them better clients. This course is worth every penny.”

— Marcy Diaz, Amethyst Website Design

Lydia Grossov, Expresso Design

“I brew up caffeinated graphic design and web design for businesses that are ready to take their branding to the next level. I help them build a strong brand and keep it consistent throughout all their print and digital media, helping them stand out from the competition, build credibility with their ideal clients and stand out from the competition.

I enrolled in PPP because I was having challenges in finding the time to write and build out the emails, guides to educate clients and processes. I was a little overwhelmed with doing the research and putting the materials together. I also found it challenging to focus on knocking it all out because I also have client work to do in between.

I love that all of the content is supplied ready for me to add my branding and tweak. PPP has taken the heavy lifting out of setting up all of these documents, files, and communications I send to clients. It has saved me so much time in research, writing, and laying things out, and has made me look highly professional (and like a super hero, really). Plus, this is a repeatable process and a sound system that can be passed off to a VA or assistant to free up my time for business development, building client relationships, and doing work. It’s priceless!

If you’re struggling like I was, think about how many hours it would you to generate all of this content and all of these materials, then multiply it by your hourly rate or a virtual assistant’s hourly rate. That’s what I did when I first contemplated signing up for PPP. When you look at it that way, it’s a no brainer investment in your business.”

— Lydia Grossov | Expresso Design, LLC

Kittie Walker

“We are a full-service web design, web development and marketing agency that serves small to medium sized businesses that are either looking to take their businesses online or already have a web presence that is not performing as they want it to.

I enrolled in Profitable Project Plan because we needed to rationalize our processes and up our game regarding client communication. I’ve had this process re-engineering project on my list of things to do for about two years, but the amount of work involved was quite overwhelming. Having a blueprint to start from has helped me get started and implement without getting overwhelmed. The attention to detail for this course has been considerably higher than most programs I have taken before. The depth and breadth of the content are awesome absolutely nothing is left unsaid.

We have implemented PPP and several clients have been through the process. The feedback has been great and everyone that’s participated so far says that all the communication and education has been helpful. I’m looking forward to rolling out similar systems across all of our offerings as this will free up so much time.

If you’re thinking of taking PPP, take the plunge, embrace the process, implement, and test the sequences out on clients as soon as you can.”

— Kittie Walker, Avidmode Ltd.

Frankie Mueller

“I am the owner of Success Streams Online Marketing Group where we help our clients expand their online presence through website development, email marketing and social media marketing. I am also the owner of the Savvy Professional Women Network where our mission is to give professional women in our community many avenues to promote their products and services.

I signed up for Profitable Project Plan because I was challenged with onboarding and follow up communications and I needed it to be automated and working while I am working.

I enjoyed the structure of the program and the master handbook that was available at the very beginning and have implemented the onboarding and follow up email series and it has been extremely helpful. Feedback and questions are coming from my clients without me having to think about initiating those conversations and it now feels like I can take some time away from work and things will still get done.

This course has elevated my communication process with my clients and has made me seem like a superhero in their eyes. If you are struggling with organizing a communication process to educate your clients and move projects forward, this course will help you streamline that quickly, saving you time, money, and most importantly your energy.”

— Frankie Mueller, Success Streams Online Marketing Group

Russell Brown

“Digital Stream is a digital agency in New Zealand. We do digital strategy, design and build websites, and manage digital marketing. With a team of 10, I was stuck doing sales, business management, and project management with staff and clients. I had heard Jennifer speak many years ago and admired her talk about onboarding prospects. I had also just hired a project coordinator. So when I heard about the course, it was a no brainer!

Profitable Project Plan is a system that is ready to go and able to be delegated, which has huge value. Because you get the training to implement and customize to your liking, we now have a system our project coordinator can use to drive projects to completion profitably without me getting in the way. What’s better is that I now have the ability to focus on sales to grow the business and do what I really enjoy!

We have received good feedback from new clients on everything we have implemented. It’s easy to assume clients know what we do but that isn’t the case. This system holds their hand through the process and really helps them provide us what we need to deliver the project. In the past, our biggest challenge was getting content from clients, but with Profitable Project Plan, we don’t have that issue anymore!

As your business grows you need to systemize and implement tools that will help you be more productive. This without a doubt is one of those key systems that will help grow your business. Plus, it is very easy to train a new staff member in using it so you as the business owner can focus on working on the business rather than in it.”

— Russell Brown, Digital Stream Ltd

Meg Appleby

“I provide WordPress development services and education for graphic designers who don’t code (or don’t want to). And I offer after sales care and training for their clients once the new site is launched.

My business is growing and my systems were not keeping up with the growth. I didn’t really have time (or the know-how) to stop doing the work and develop the systems myself, so this course was such a great investment! It provided such a detailed outline of the processes and was a lot more of a done-for-you system, which was precisely what I needed. The client education is so valuable and addresses so many areas that are an issue in most projects. I loved that it gave me all the content and emails I need to make the system work straight out of the box and didn’t make me think too hard about implementation.

I have implemented PPP in my business and I already can see the benefits.

My clients love it. As my first clients travel through PPP, I can already see an improvement in how my projects flow, how we communicate, and how they perceive the value of their project. My clients feel empowered and are more involved in the project process. It’s been great having meetings with clients when they talk about stuff from a position of knowledge because they have read and thought about the materials I’ve sent (I love hearing phrases that I know were in the emails come out in our meetings!!!). I am so super excited about having a process in place to collect testimonials for future marketing. I feel better about my business, and I have more time to take an elevated view of individual projects and my business as a whole.

This has been an invaluable investment in my business success and I’m only just getting started. For anyone who is struggling with managing projects and client expectations who does not have a system in place that is working for their business, this course will reinvent their business. It’s able to be implemented immediately out-of-the box and is flexible enough for you to make it your own.”

— Meg Appleby, Bloom Online

Kristin Singhasemanon

“I offer web design and development, as well as website maintenance and inbound marketing packages, including services such as blogging support and promotion, SEO, Facebook marketing, and social media set-up and support.

Over the years I’ve had trouble keeping up with all my work, developing internal systems to streamline processes, clearly communicating expectations to clients, and actually getting paid for all the time I put in — and with my oldest going off to college next year, I need to increase my income. Most courses focus on the actual work or on marketing, but my challenge is improving how I run my business. I enrolled in Profitable Project Plan because this was the first course I’ve seen where a successful web designer shares every internal system of running the business profitably and efficiently.

Some of the emails that educate clients and communicate expectations are particularly helpful and I like the maintenance program and on-going work structure, which is a little different than how I’ve been doing it. One of the most useful things for me is the change order. Putting change orders into practice and communicating more clearly when there will be overages will make it much easier to send invoices when work is completed, knowing my client is already expecting to pay the amount I’m charging.

I see what I learned in PPP helping me make my existing maintenance and ongoing programs more cost-effective and more profitable. For new web design projects, this system will help me keep clients happy and informed while I’m working and they’re not seeing much, get earlier and more constructive feedback on design, and keep projects on a more consistent schedule. With these features in place and the added value they provide, I feel more confident raising my prices in the future. My end goal is to make this business much more profitable so I can help pay for college without getting another job!

If you’ve ever wished you could peak behind the curtain and see how other agencies do things, this is your chance. Jennifer and Brian have been running a successful web design business for many years, and I was thrilled to hear Jennifer had created a course where she shares every step of her internal processes. Jennifer has experienced most every challenge a web designer will face, and has adjusted her contracts and/or process each time to prevent or better handle that particular issue in the future.

Profitable Project Plan gives you every step of Bourn Creative’s web design client process, from sales call to website launch and ongoing services after that. Jennifer has created guides to help educate clients and developed automated email sequences to keep expectations in check and keep clients abreast of where their project is at. She shares every bit of this content with PPP members to modify, copy and use as you see fit in running your own business. The best part is that the content doesn’t go away once the course ends, so you can still get your money’s worth out of the course even if you can’t implement everything right away.

Unless you’re just starting out and don’t have many clients yet, it’s a lot to integrate into your own business at the speed you go through the course. I am looking forward to implementing each step, and really appreciate that I have ongoing access to all the course materials even now that we’re done. As I customize the materials for my business and implement steps at my own pace, I appreciate that I will be able to go back and review materials or re-watch course videos at any time.”

— Kristin Singhasemanon, Satin Web Solutions

Katie Elenberger

“Strong client relationships and effective communication are core values at my full-service agency and Profitable Project Plan was exactly what I needed to streamline our onboarding and automation efforts. Not only did the course provide insight and new ideas, but it delivered the structure and content to start implementing right away. Jennifer presents in a clear, professional, and engaging way. She allows time for questions and shares her experience and knowledge, including what has and hasn’t worked for her business, which has had a direct impact on my own.”

— Katie Elenberger | Spark27 Creative

Jenny LaScala

“At Synergetic Web Group, we build custom websites for businesses that need more from their current site. We help people discover how their website can help them reach their business goals.

I’ve always invested in conferences to further my technical skills, but didn’t focus enough on the business side. PPP is the first business training program I have participated in. I enrolled as a step to make my business more profitable. I love what I do, but despite working long hours and creating good experiences for my clients, my business was struggling financially.

The biggest ah-ha the course has provided is the value of creating systems and frameworks in my workflow. In my desire to keep everything focused on “custom” for my clients, I was recreating the wheel with each project. The process of implementing PPP in my business has opened my eyes to other systems I need to put in place.

All of the content in this course has been extremely helpful and valuable. One of the tasks I struggle daily is writing and sometimes I spend way too long on an email to a potential client. The emails and templates provided in PPP have been a huge resource and have made client communication quicker for me. Also, I love using the sales call framework! From the minute I dial, I feel more prepared and confident for the call than I ever have before. I know that I’m making a good impression.

If you aren’t sure whether or not you need PPP, then you do. I can’t imagine how anyone could take this course and not walk away with something valuable. The course materials have been crafted with utmost attention to detail and each resource is provided to you in multiple formats to make it easy for you to customize for your business.

One of the best parts about PPP is the Q&A at the end of each session. This is a resource that I didn’t expect to be so valuable. Jennifer is willing to answer questions and provide feedback on anything, along with providing personal experiences with her clients. The best thing I’m walking away with right now is inspiration and the knowledge that I can use this program to improve my business. I feel excitement now that I haven’t felt since starting my business.”

— Jenny LaScala, Synergetic Web Group

Rebecca Mead

“I provide marketing and design services to solo/small businesses, not for profit organizations, and municipalities.

I signed up for PPP to systemize client communications and set up a process to alleviate the INSANE amount of time I spend on educating clients and collecting content.

The course is practical and well planned and organized, and the prewritten emails helped as a starting point and were very easy to implement. Using the sales call “vetting” process and streamlined proposal/contract has made it faster to qualify/disqualify prospects and sign a new client. Being able to go back and revisit the recordings and the content is SUPER helpful when life gets in the way.

The return on the investment can’t be overstated. The pre-written emails and call blueprints are worth every penny, and the cherry on top is the Q&A sessions and weekly walk through of the materials.”

— Rebecca Mead, Rebecca Mead Communications

Karen Gill

“I have over a decade of experience developing websites for large organizations, and small mom-and-pop shops alike. Throughout the years I have worked both freelance, and for nine-to-five creative and marketing companies. I am extremely passionate about developing websites and strongly believe in building a website right the first time.

I met Jennifer at WordCamp Seattle and over dinner she was talking about a course she might release that would give you all the pieces you’d need to get started as a freelancer without having to spend the MANY hours to figure it all out yourself. I was very intrigued and followed her on twitter to stay “in the know”. When the course was launched, the timing wasn’t good so I was hesitant to make the leap. I semi-regretted it at the time, so the next time it was available I jumped on it, and boy am I happy I did!

As a brand new freelancer starting my own company, my main challenge was that I had no internal structure setup. No pre-written emails, no automation, and was spending hours (sometimes even days) researching what I needed to include in a project proposal, and trying to piece everything together one item at a time, while also trying to look for and complete work to get paid. Fielding CONSTANT client emails and back and forth was killing my productivity and I was spending more time managing people and projects than actually building websites, which is what I love to do.

I’ve done a lot of free webinars that basically build up to something that ends up costing money or sounds like a scam. Profitable Project Plan would stomp all over them and laugh at the aftermath.

Everything in the course is useful. The pre-written emails, automated MailChimp sequences, and the “done for you” items like the project proposal are the most beneficial right off the bat. I was struggling mostly with getting all those sorts of things setup in my business so I could look more professional when sending out quotes, and manage the amount of emails that come in once I’d gotten the job. The Q&A was also SUPER helpful. I really appreciate that Jennifer takes the time to answer ALL of the questions regardless of time, and regardless of the relevance to the particular module we were on that day. She will also answer questions on FB daily should you forget to ask it in the Q&A. It’s just a testament to how much she cares about what she’s teaching and the people she’s teaching it too. So many other people that do the same thing just regurgitate information off a sheet and then leave you to fend for yourself.

This course is delaying the grey hairs that I would have inevitably contracted much sooner had I never met Jennifer Bourn.

If you’re thinking about taking PPP, JUST. DO. IT! I was so skeptical about spending the large chunk of money (well large for a freelancer who just quit her job and was starting from scratch), but honestly the longer you wait the more time and frustration it’s going to cost you in the long run. I used to spend at least an entire day, if not two, trying to gather everything I needed for a project proposal, but PPP gives it to you on a silver platter. After being through the course I would easily spend twice what I did to take it, that’s how much you’ll get out of it. This is THE course you want to take if you’re a new freelancer building WordPress websites for clients!”

— Karen Gill, Phantom Freelance

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