Profitable Project Plan

A Complete Client Management System For Those Selling WordPress Websites

Give Me 12 Weeks And I'll Give You A Complete Client Management System

Profitable Project Plan is designed to improve communication, reduce project management time, create better margins, and boost profitability — all without stress, overwhelm, and uncertainty.


You’re here because you love what you do, you’re good at what you do, and you have big goals:

  • You want happy clients who give you great testimonials
  • You want to do work you’re proud of and earn lucrative referrals
  • You want to run your business with more confidence and ease
  • You want to scale your business and help more people

But lately, you’re feeling like business is more struggle than success.

You’re bogged down in administrative time-sucks, you’re so busy doing the work that it seems almost impossible to get ahead, you’re not making the money you deserve, and you know that something needs to change…

You’re Not Alone

Before setting up and automating systems in my business, I worked long hours and weekends and was perpetually stressed, overwhelmed, overworked, and exhausted.

  • I struggled to communicate my value, client projects were sucking the life out of me, and I no longer felt inspired
  • Even though I was working from home, I barely got to spend time with friends and family and missed out on major milestones in my children’s lives
  • I felt incredibly frustrated because my income didn’t match the effort I was expending and amount of work I was doing
  • I was flying by the seat of my pants without any systems in place, and things were beginning to fall through the cracks

Yes, I could have hired a team, brought on subcontractors, or secured a virtual assistant, but I didn’t want to — and frankly that just brought on more anxiety. So I chose a different path. I created systems in my business and leveraged automation tools to free up my time, save my sanity, and increase my profits, and Profitable Project Plan was the result.

Profitable Project Plan

The Creation Of Profitable Project Plan

The first version of Profitable Project Plan was created in early 2011 and tested with a focus group of six business owners with varying levels of technical savvy. Since then, the system has been used on hundreds of real-world client projects and repeatedly refined to streamline projects, increase profitability, and increase client satisfaction.

Profitable Project Plan allowed me to create success on my terms and:

  • Scale my services business and help more people without hiring a team
  • Operate at the level of professionalism I desired
  • Create consistent, extraordinary client experiences and provide greater value
  • Enjoy more flexibility and margins in my projects
  • Experience success without sacrificing my sanity and health
  • Grow my profits and bottom line to reinvest in my business and skills
  • Build high-value client and partner relationships that led to raving fans, powerful testimonials, repeat work, and personal referrals

Today Bourn Creative has a strong brand built around high-quality, meticulous design and development, I get to work with incredible clients who inspire me, and I am having fun again in my business. At the same time, I’ve enjoyed life along the way, taking incredible vacations and road trips, attending concerts, visiting National Parks, and spending time with friends and family — all because I have a solid, reliable system in place that supports our business, cares for our clients, and moves projects forward in a meaningful way.

Profitable Project Plan changed everything about my business and transformed my life, and it can do the same for you

Shawn Hesketh

"This is the course I wish I had when I was starting out! It would have saved me countless late nights and weekends spent juggling client projects and burning the candle at both ends. After 26 years as a freelance designer, I’ve never seen another system that can both improve client communication and free your time to do the things that matter most to you. Put this plan to work today and get back to enjoying your business — and your life!"

Shawn Hesketh | Freelance Designer, Creator Of WP101

The Profitable Project Plan Core Curriculum

Profitable Project Plan includes nine comprehensive modules walking you through a complete WordPress website build from initial sales call to final post launch follow up.

Meet The Founder Of Profitable Project Plan And Your Course Instructor

Twenty-year designer and twelve-year agency owner, Jennifer Bourn

Jennifer Bourn

In case we haven't met yet…

Hi! I’m Jennifer Bourn, designer and founding partner at Bourn Creative, blogger at Inspired Imperfection, and co-organizer of WordCamp Sacramento and the Sacramento WordPress Meetup. I’m also an avid speaker and writer, mom of two, frequent vacationer and concert-goer, and the creator of Profitable Project Plan.

Yes, I’ve got a lot on my plate, and the only way I get it all done is through simple systems and processes that make things easier. So trust me when I say that when it comes to creating step-by-step, easy-to-follow systems, I walk my talk. In fact, I used systems and automation to completely transform my design and development agency to support my dream lifestyle and I’m thrilled to now be sharing that exact same system with you.

Carrie Dils

"I've known Jennifer for years and there's a reason she has a great reputation for efficiency and process in client work. Her project workflow is dialed in and the fact that she's giving away 'the secret sauce' in this course is amazing. You'll walk away with system that not only creates a better experience for your clients, but also increases your profit margins. Win-win!"

Carrie Dils | Freelancer And Office Hours Podcast Host

Profitable Project Plan Is The Only Solution Of Its Kind

Don't worry about spending hundreds of hours you don't have to research, write, create, and test an entire client management system. Get everything already done to tweak as needed and use right away!

Different Than Any Other Business Program

Most other programs only teach what you need and why you need it, but not how to actually implement what you learn, or they only teach a small piece of what you need. But Profitable Project Plan includes the what, why, and how. It provides the entire client management system already done and ready to use in your business, along with valuable live training packed with high-level strategy, industry tips and insights, and candid real-world advice from a seasoned pro who is still doing client work daily.

Tailored Specifically To Those Who Sell WordPress Websites

The Profitable Project Plan live video training sessions, live Q&A, and course materials are tailored to designers, developers, and creatives — more specifically to those who sell WordPress websites. Say no to more generic business advice from “experts” who don’t understand your business model or coaches who don’t understand your industry, and yes to a comprehensive course created and delivered by a twenty-year designer and twelve-year agency owner who is in the client services trenches.

A Complete System You Can And Count On

Whether you’re just starting out or you’re already established and need a more effective system to support sustainable growth, Profitable Project Plan has your back. With a rock-solid system in place, you’ll feel confident and secure knowing that you are delivering consistent, extraordinary client experiences. You’ll also have everything you need to convey your value, charge your worth, communicate clearly, manage project scope, and show up as the powerful, professional expert your clients need.

Battle-Tested In The Real World On Actual Client Projects

Profitable Project Plan isn’t a collection of theoretical tips or a one-time success turned into a product. It’s a proven effective, battle-tested, step-by-step system that has been used successfully on hundreds of real-world client projects. From initial sales call to design and development, to post-launch bonuses, this course gives you client management strategies, communication tools, valuable education resources, and special content sequences that have been repeatedly refined based on actual client feedback.

Implementation Focused So You See Results Quickly

If you’re anything like me, you’ve attended webinars, enrolled in courses, and bought products to improve your business, save time, and make more money, but you’re so busy doing the work that you haven’t had time to go through the content, take action, and implement much of anything. That’s exactly why Profitable Project Plan covers only one step of the system each week and includes three extra implementation weeks with live Q&A sessions — so you have time to implement what you’re learning.

Everything You Need And Nothing That You Don't

Many courses are jam-packed so much information that keeping up with it all and taking action feels almost impossible. Profitable Project Plan on the other hand, delivers comprehensive business training and done-for-you materials in a methodical, easy-to-follow, step-by-step order so you can plug it into your business without stress. No fluff. No filler. No bonuses that waste time. Just the information, resources, and support you need to uplevel your business, raise your rates, and enjoy more freedom.

Chris Lema

"Here's the reality — these days people teach what they may have known for 6 months. Or they share stuff that they can do, but aren't great at explaining. Jennifer Bourn not only knows her stuff, she knows how to break it down so others can learn it. More importantly, she's sharing stuff that's worked for more than a decade."

Chris Lema | VP of Products & Innovation, Liquid Web

Wondering If Profitable Project Plan Is For You?

Check Out What Past Participants Say About Their Profitable Project Plan Experience

“Profitable Project Plan has changed the way I approach all projects. I’ve invested in various training classes, but this is the first program I’ve found that walks you through working with clients from start to finish. From the first client communication, to the last deliverable and beyond, this program guides you through the entire process.

The class materials have allowed me to begin creating consistent, repeatable processes, so that each project now runs smoother. From client communication to project workflow, the materials in this program are great for both my clients and my business. It’s a win-win! I also have a newfound focus in my business after taking the Profitable Project Plan. The program has given me a renewed energy and winning strategy for moving my business forward.

I’ve gotten so much more out of Profitable Project Plan than I was expecting. I highly recommend this program!”

— Mike Irvine | Irvine Design Co.

“Strong client relationships and effective communication are core values at my full-service agency and Profitable Project Plan was exactly what I needed to streamline our onboarding and automation efforts.

Not only did the course provide insight and new ideas, but it delivered the structure and content to start implementing right away. Jennifer presents in a clear, professional, and engaging way. She allows time for questions and shares her experience and knowledge, including what has and hasn’t worked for her business, which has had a direct impact on my own.”

— Katie Elenberger | Spark27 Creative

“I’m a graphic designer and WordPress web designer. My ideal clients are small to medium sized pharma and healthcare companies. While I’ve had my business for 10 years, I’ve only been full time for a year, and I’m now also working with other businesses as I build a solid client base. I enrolled in PPP because I have been working on setting up a similar system for myself, but was a little overwhelmed with doing the research and putting the materials together. I also found it challenging to focus on knocking it all out because I also have client work to do in between. Having a complete system that has been tried and tested is going to save me a ton of time and stress in putting it all together. I’ve also found that I feel more grounded following a system and as a result, clients feel more at ease and confident in my professionalism.

I’ve attended a lot of trainings and I’ve only found a choice few that have really given me valuable information. The Profitable Project Plan has been a tremendous time-saver for me. There is way more material than I expected and the variety and quantity of the materials supplied covers everything I need to communicate effectively with my clients and guide them along the process of building a successful website for their business. Being able to ask questions and getting an honest answer and guidance on how to handle specific issues is invaluable part of the program, too. I highly recommend the Profitable Project Plan if you’re looking for a system to keep projects under control and maintain your sanity.”

— Lydia Grossov | Expresso Design, LLC

What You Get In Profitable Project Plan

Profitable Project Plan is a training AND implementation program that provides everything you need, done-for-you without fluff, filler, and sexy extras that don't deliver.

John Hawkins

"At WebDevStudios we have a solid and well-established process for working with enterprise-level clients. An enterprise process, however, does not easily translate to the work we do at our small business division at eWebscapes, which is why we were excited to find Jennifer’s Profitable Project Plan. The content in PPP is very well laid out.

For us, this made it really easy to pick and choose the content we wanted to include and the parts that didn’t make sense for our workflow. The end result was a customized process that was put together in a fraction of the time it would have taken to write all the content from scratch."

— John Hawkins | WebDevStudios

Plus You'll Receive 4 Valuable Bonuses

Each Profitable Project Plan bonus was carefully created to enhance your experience in the course and help you get the most out of your investment.

1Tools, Technology And Automation

PDF Guide: Tools And Technology

A List of The Tools, Technology, and Resources Used To Implement Profitable Project Plan

While you can implement Profitable Project Plan with nothing more than your normal email inbox and a phone, there are other (awesome) options for email automation, client training, design presentations, and more. In this bonus PDF guide, you'll get a master list of tools, technology, and resources available to help you implement Profitable Project Plan.

Value: $77 — Included with enrollment

2Website Design And Development Timeline

Video Training: Timeline Control

How To Expand And Contract Project Timelines To Fit Your Lifestyle And Schedule

Profitable Project Plan was designed to manage client communication for a 60-day custom WordPress website project. But what if you're on a shorter timeline, or you need to stretch the project out a bit? In this video training, you'll learn tips and tricks to manipulate the system to work for you on any timeline and in any schedule.

Value: $97 — Included with enrollment

3WordPress Website Design Process

Video Training: Design That Delights

How To Create A Frustration-Free Design Process With Minimal Revisions And Swift Approval

During design, you have the opportunity to make a lasting impact and truly wow your client. In this bonus video training, you'll learn the exact process I use to engage clients in a supportive, fun, interactive design process, all while protecting my time, energy, and focus, minimizing revisions, and often receiving design approval on first draft.

Value: $197 — Included with enrollment

4Recurring Revenue For Designers

Video Training: Recurring Revenue

How To Upsell Ongoing Support And Maintenance In The Context Of Profitable Project Plan

There are many ways to add recurring revenue to your business. The easiest is to upsell monthly support and maintenance services to your website clients. In this video training, you'll learn how to naturally add the "seed, nurture, harvest" sales approach for selling ongoing support to Profitable Project Plan and get a sample website support contract.

Value: $247 — Included with enrollment

Enrollment For Profitable Project Plan Is Now Closed

Stay in touch and find out when enrollment will reopen. Join the waiting list and be the first to get notified.

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Profitable Project Plan is Perfect For You If…

If you find yourself agreeing to the following, then you are in the perfect position to enroll in Profitable Project Plan and streamline your business in only 12 weeks.

  • You already have a successful web design and/or development business and want to increase profitability without hiring a team. You really just need to figure out how to scale yourself so you can save time and still help more people.
  • You’re new to freelancing or just getting started, and you want strong systems to support you from the beginning so you don’t have to sacrifice your sanity like so many others who have come before you.
  • You know that adding effective, repeatable, dependable systems and processes to your business will create more freedom, more impact, and more money, but you have no idea how you’re going to find the time to create them.
  • You are confident in your skills, but have a hard time owning and communicating the value you bring to the table and stepping up as the leader of your business.
  • You are tired of working nights and weekends — of working long hours and not earning the income to match — and you know that things need to change to move your business forward in a healthy, positive way.
  • You want to provide every client a consistent, caring, supportive, extraordinary experience from start to finish.
  • You want to get ultra clear in your conversations with clients so you show up to every call as the expert they are looking for and have a strong contract in place that protects both you and your clients.
  • You don’t mind getting your hands dirty and doing the work it takes to customize and implement this system because you know it will be a long-term asset that saves you time, increase your profits, and gives you more freedom.
  • You are focused and excited, and have set aside time in your schedule to take action and implement Profitable Project Plan as part of your business.
  • You want to be able to confidently charge your worth and get it, knowing that you have systems in place to support you and care for your clients every step of the way.

Don't Miss Your Chance And Wonder What If

Whether you're just starting out, taking your side-gig full-time, or doubling-down to grow your existing business, if you sell WordPress websites, Profitable Project Plan will help you move forward faster.

The benefits of adding systems to your business make it a total no-brainer. But the process involved in creating a complete client management system is anything but…

Maybe you’ve made the decision to create systems in your business. Maybe you’ve gathered ideas, surveyed your clients, and taken the first few steps. You might have even invested in software and tools to automate it someday. But even with the best intentions, it hasn’t gotten done.

  • I know first-hand that managing a growing business, serving multiple clients at a time, and actually doing the work, is difficult. It’s like spinning plates, and without a clear plan and guidance, it’s hard to know what to do next and easy to fell overwhelmed.
  • I know how frustrating it is to want something better, but lack the time to make it happen because you’re so busy doing everything else that needs to get done.
  • I also know that the actions and strategies that got you to where you are today aren’t the same ones that are going to get you where you want to go.

To achieve different results, you need to take different action and that’s where Profitable Project Plan can help. Profitable Project Plan is a step-by-step, done-for-you client management system designed to not only save you years of expensive trial and error, but fast-track the upleveling of your business in a big way. It was created to care for your clients, reduce project management time, and maintain profitability so you can focus on doing what you do best without sacrificing your sanity or your soul.

Cory Miller

"What you get from Profitable Project Plan is so much more than your investment. This is the first time I have seen a course deliver training that not only covers everything you need to manage client website projects from start to finish, but gives you all the materials you need done for you and ready to customize to match your brand. It doesn’t matter if you’re just starting out or looking to streamline a business that’s already established, this course is a treasure-trove of valuable insights and an incredible opportunity to pick-the-brain of a veteran designer and agency owner."

Cory Miller | Founder Of iThemes

Make 2018 Your Best Year Ever

Without decisive action, you'll find yourself in the exact same spot a year from now, frustrated and wishing you had said yes.

Don’t let fear and indecisiveness stop you from investing in yourself, your business, and your clients. I want you to reach your goals, make a lot of money, and create loads of happy clients and raving fans who refer you to everyone they know — and I want you to enjoy life along the way too.

I want 2018 to be your most profitable year ever.

So what would it be worth to you and your business if…

  • You have every step (and I mean every single step) of a proven-effective business-building process clearly laid out for you so you never have to wonder, “What do I do next?”
  • You have a complete client management system implemented in your business with automated email sequences that move projects forward in a meaningful way without you.
  • You have the power to scale yourself so you can manage multiple clients, earn more money, help more people, and make a bigger impact without working around the clock.
  • You have 100% confidence in your ability to powerfully communicate your value and professionally lead your clients through projects as the expert you are.
  • You work to live instead of live to work because your business is actually creating more freedom in your life so you can spend more time with those who matter most.
  • You sleep better and enjoy more peace and less worry because your business has better margins and higher profits, and you’re closing more sales with confidence and ease.

Pretty incredible right?

It’s all possible if you say yes and invest in Profitable Project Plan today.

Profitable Project Plan Schedule

Profitable Project Plan runs from January 23, 2018 to April 10, 2018.

Mark your calendar! The live video training sessions and Q&A take place every Tuesday at 12:00 pm PT / 3:00 pm ET.

  • January 23: Course Introduction
  • January 30: Sales-Free Sales Calls
  • February 06: Contracts That Convert
  • February 13: Welcome Clients
  • February 20: Implementation Week
  • February 27: Onboard Clients
  • March 06: Implementation Week
  • March 13: Guide Clients During Design
  • March 20: Support Clients During Development
  • March 27: Implementation Week
  • April 03: Prepare Clients For Launch
  • April 10: Provide Clients Ongoing Value

Can’t make a training session? No problem! All video training sessions and the following Q&A sessions will be recorded. The video recordings and MP3s will be available for participants within 24 hours of the live sessions.

Enrollment For Profitable Project Plan Is Now Closed

Stay in touch and find out when enrollment will reopen. Join the waiting list and be the first to get notified.

Notify Me Please!

Freelancers, Entrepreneurs, And Agency Owners Find Success With Profitable Project Plan

If you're still not sure whether Profitable Project Plan is right for you, take a peek what these smarties had to say about the course.

“We are a husband and wife team who have a small business in Christchurch, New Zealand that typically does $4K-$10K USD projects. We work primarily with established small to medium businesses and pump out great work and are working to expand outside our local market. Although busy, we are not yet hugely profitable, so we turned to Profitable Project Plan to streamline our processes. We literally had zero processes and knew we could do better, but weren’t sure how as we are always chasing our tail!

We have done another business course before, but it wasn’t us. The way they spoke and delivered everything was more ‘salesy’ than we would ever use ourselves and it didn’t sit comfortably with us. PPP was different. The tone — the way you speak (and write) to clients — was absolutely perfect for us and our business. We are technical problem solvers that happen to love design and PPP is the same. The way Jennifer talks through issues and details is actually ‘selling’ to the client without them realizing it. It uses a more humble approach: you know what you are talking about, while still being friendly, approachable, and knowledgeable.

After taking PPP, I feel armed with confidence because we now have an email sequences set up and a process to work through from start to finish. I have stored all the knowledge and feel more confident even just talking to clients now. If you were like us, busy but not hugely profitable, and without a clear system for processes from start to finish, this course will no doubt help you massively! You will feel far more knowledgeable and confident talking and dealing with clients in general about any project or issues that arise with them in the future.”

— Gareth Bissland | Weave Digital Studio

“My company helps small businesses attract more clients and increase their revenue, and large companies market more effectively to small business. I invested in Profitable Project Plan because our onboarding process for new clients changed every time we started a new project, and now that we’re starting to work on much larger projects, we need to streamline our processes to save time and effort.

I’ve never seen anyone put a course or program together like this and it’s incredibly useful! I love how the entire process is completely transferable no matter what type of business you have. The templates are VERY helpful as is Jennifer sharing the overall process from a high level and then breaking it down step-by-step.

If you’re thinking about purchasing Profitable Project Plan, don’t think about it, do it. You’re wasting far more money than the cost of this course in time, lost opportunity, and wasted energy.”

— Sydni Craig-Hart | Smart Simple Marketing

“I work with creatives and small business owners to build online homes that get offline results. As a result of working together, my clients have have booked new film and TV roles, secured new agents, won over new clients and customers, and grown their lists. Before Profitable Project Plan, I was struggling with project management and with guiding clients through the design process to get the best results. I’d heard Jennifer on a podcast talking about her systems and when I heard about PPP I knew I wanted in!

I loved everything about PPP. The materials and systems are so thorough it makes it easy to implement asap in your business. I started seeing a difference almost immediately. I signed three new clients during PPP and all of them told me how much they loved my organization and process. As it turns out, I also love this more hands-on approach. I like talking to my clients over the phone, as Jennifer recommends, and it’s been a great way to engage my clients in new ways.

PPP is the real deal — thorough, comprehensive, and super easy to implement. I’ve invested in a lot of trainings, but none has been quite as in-depth as this. Plus, my clients love it! They feel taken care of and trust me more as a result. I feel empowered to lead the project and love working collaboratively with my clients using the PPP method. This is an amazing opportunity to learn from one of the best. Jennifer doesn’t hold back and my business has benefited so much as a result. I’d recommend PPP to anyone.”

— Camille Farey | Camille Farey Design

Brian Richards

"I knew well before the launch of Profitable Project Plan that Jennifer had an incredible solution on her hand. Several years ago I was sitting with her in an airport following a conference and got to hear some first-hand accounts of how she and Brian managed their clients and projects. I grilled her about quite a few details trying to dig deeper, beyond what her processes were to understand why she had built them in this way. I was floored then and am still impressed with them today, this plan is as transformative as it sounds! You owe it to yourself and your clients to get access to this material."

Brian Richards | WPSessions

Now Is The Time To Invest In Your Success

Get the information, tools, and resources you need to step up as a powerful leader, deliver extraordinary client experiences, and confidently charge your worth and get it.

As a Profitable Project Plan participant, you’ll learn the strategies behind everything step of the system and get a detailed, step-by-step plan that leaves nothing out.

You’ll also receive:

  • A step-by-step system that moves projects forward without you, reduces hours and maximizes profitability, yet makes clients feel well cared for and valued
  • A way to focus on the most critical aspects of your projects while eliminating project management and administrative time-sucks so you can finally get your life back
  • 9 Live video training sessions
  • Access to video recordings and the MP3 recordings so you can watch/listen whenever it’s most convenient for you, or go back to any sessions again in the future
  • Ample opportunities during the 12 live Q&A sessions to get feedback and have your personal questions answered by me and learn from other students asking questions
  • 50 Prewritten emails and messages that care for your clients
  • 11 Done-for-you educational client guides to add value to your projects and delight your clients on topics like SEO, the language of web design, copywriting, email marketing, creating opt-in offers, and more
  • 6 Milestone call frameworks to strengthen your client relationships and walk you through exactly what to say and how to say it
  • Complete contract, change order, and content templates
  • All content and materials provided in multiple formats so you can edit, tweak, and customize everything for your own brand, business, and voice
  • Checklists and handy implementation guides to help you move forward faster
  • An invitation to join the Profitable Project Plan private Facebook community where you’ll able able to connect with other participants and share ideas, swap stories, build new relationships, ask questions, and celebrate successes

And, you’ll get four incredible enrollment bonuses:

  • A PDF guide sharing all of the tools and technology I use in my business and what powers Profitable Project Plan
  • A video training walking you through the base Profitable Project Plan project timeline and how to adapt the system to work on a shorter timeline, or use the system to manipulate the project timeline around business travel and vacations
  • A video training on selling website support and maintenance and how to add it to Profitable Project Plan to increase your recurring revenue
  • A video training that digs deeper into the design process, including how to present design concepts, how to reduce revisions, and even get design approval on presentation of the first concept

If you’re getting excited and you feel like this is exactly what you have been looking for, then this is exactly where you need to be…

Profitable Project Plan FAQs

Questions Others Have Asked Before Saying Yes, And Enrolling In Profitable Project Plan

Can I share Profitable Project Plan With Friends or Colleagues?

You may not share any part of Profitable Project Plan. Purchasing Profitable Project Plan gives you a single license to use the system for one business and/or one brand. If you plan on using Profitable Project Plan for multiple businesses or multiple separate brands, you will need to purchase it for each brand — contact me for special pricing.

How can I use the content provided in Profitable Project Plan?

Profitable Project Plan course materials may be only used in your work with private, paying 1:1 clients and only for internal client management, education, and communication purposes. No content from Profitable Project Plan may be published publicly in any way or provided to your audience (or any audience) for free. It may not be used as an opt-in, part of a list building offer, as a resource in a group program, or as content for your blog. It may not be repackaged, resold, or shared.

Will I be able to customize the materials provided for my brand?

Yes! All of the email content will be provided in plain text format and the educational guides will be provided in both plain text and Adobe InDesign formats. During the video training, we will walk through each part of the Profitable Project Plan and provide recommendations and notes for the areas you’ll want to customize. This means you can customize the design and presentation of all materials to provide your clients a seamless experience.

Will you show me how to implement this system?

The live video training will walk you through the entire system, step-by-step. You’ll learn the reasoning behind each step, it’s purpose, and how it helps you and your client. You’ll receive all of the content, emails, call frameworks, and client guides done-for-you, but customizing the materials and implementing them in your business will be up to you. Live Q&A sessions will be available to you every week to answer your questions and provide support as you are implementing the system.

Will I get to work with you one-on-one?

No. Profitable Project Plan is a group course and implementation program. You will have many opportunities to ask questions and receive direct feedback and support from Jennifer during the live Q&A and in the private Facebook group, but this is done in a group setting so others can learn from your questions and you can learn from theirs.

What kind of time commitment is required?

You should be prepared to spend 4-8 hours a week learning and implementing Profitable Project Plan. The nine live video training sessions are 60 minutes long followed by live Q&A that continues until all questions are answered. On average this is a 1.5-2 hour time block. Each training sessions covers one module of the Profitable Project Plan curriculum, giving you the rest of the week to implement what you learned.

Three implementation weeks with bonus live Q&A sessions are built into the Profitable Project Plan schedule to give you extra time to get caught up on training sessions you may have missed and to give you extra time to implement what has been covered up to that point.

Are there payment plans available?

Yes! You may choose to pay in full or take advantage of a payment plan.

Will this system help me make more sales?

That’s up to you. In my experience most sales are lost because the seller is uncomfortable and struggles to communicate their value. But, when you implement a battle tested, proven system that supports both you and your clients throughout your time together, you gain confidence that shines through in your sales conversations. Plus, clients like knowing that you’re not flying by the seat of your pants — it affirms that hiring you is a good decision.

Has this system really been tested?

Yes! Prior to its use with hundreds of my own clients from 2011-2017, every single email and guide has been tested on a focus group of business owners with varying levels of technical savvy. This group included a business coach, nutritionist, copywriter, CPA, and virtual assistant, as well as an author, speaker, blogger, and marketing strategist.

What if I can’t make it to the live video training?

All video training sessions will be recorded. The replays of each video training session will be available within 24 hours of the live session to you so you can watch them when it fits best in your schedule. You’ll also receive MP3 recordings of the training sessions in case listening to the replays is easier for you.

Is there a limit on the number of questions I can ask?

Nope. The Q&A sessions are meant to help you move past any roadblocks encountered when implementing and customizing the Profitable Project Plan. Each Q&A session lasts as long as needed to answer all student questions relevant to this course.

Will I learn design skills or discover new development tools?

No. This course covers the administrative side of client services — client management and project management. While we will not be covering specific design and development skills or tools, some of the training will dive into design process and basic tips so you can learn how to better your process with clients.

What if I have a question not answered here?

If you have more questions, please send me an email and I’ll get back to you ASAP.

Imagine What Is Possible If You Spend 12 Weeks Working On Your Business

What could you achieve, what would your business and your life be like if you had a complete client management system in place to support you every step of the way?

Profitable Project Plan Course Materials

Profitable Project Plan is the key to escaping overwhelm, saving your sanity, improving your business, growing your profits, and finally spending more time with those who matter most.

When you invest in Profitable Project Plan, you receive all of the content exactly as I use it with my own clients, already done and ready to be dropped in your own automated system. With the Profitable Project Plan supporting you and your business, projects will move forward without you, which means you can stop working weekends and enjoy life, take vacation without stress, and truly enjoy the business you are building.

How It Works

The training and course materials are released in weekly modules that consist of live video training, interactive Q&A, done-for-you templates, checklists, topic handbooks, and more. All of the training is done online and is housed in the Profitable Project Plan membership platform so you can participate from anywhere in the world. The private Facebook community provides the opportunity to further connect with Jennifer and meet other course members.

  • Profitable Project Plan runs from January 23, 2018 to April 10, 2018. Enrollment is only open until January 22, 2018.
  • The live video training sessions take place every Tuesday at 12:00 pm PT / 3:00 pm ET and last approximately 60 minutes. Live Q&A immediately follows each session and ends when all questions have been answered.
  • The rest of the week is dedicated to implementing the training and materials provided.
  • Three Implementation Weeks are included in the course to give you extra time to catch up on any training you may have missed, ask any additional questions, and take action to get results fast.

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Whether Starting A New Business Or Upleveling An Existing One, Profitable Project Plan Can Help

See what these amazing freelancers and business owners have to say about their Profitable Project Plan experience…

“My web agency works with service-based businesses serving their local area to drive online leads. My team of 4 uses WordPress and Genesis exclusively and works with our clients on an ongoing basis on their design needs and online presence. We have been producing great work but some of our projects have dragged on for months. We really need more structure in our project management, and PPP gave me the opportunity to see how another agency handles this.

The course was SO well organized. The resources were above and beyond and the written guides are more helpful and thorough than any written materials I’ve ever received with a course. Jennifer stood out in her desire to respond to students’ needs and questions. I was blown away that she would stay on the Q&A calls for almost 2 hours to answer all the questions. One of the biggest and simplest takeaways I had from PPP was to celebrate with clients more and share genuine enthusiasm. I used the ‘Congratulations’ email template after a recent launch, and received a super positive, excited reply from the client. I realized I haven’t been making a BIG ENOUGH deal out of launch day. This is really going to end our projects on a more fun, celebratory note.

This course is perfect for any freelancer or agency struggling with how to structure a project and communicate with clients. If your projects tend to drag on, or if you struggle to get the information you need to make projects successful, this is an incredible resource.”

— Sara Dunn | 11Web

“We work across a variety of media including brand identity, websites, marketing collateral and exhibits. We serve as a creative partner to small- and medium-sized companies across the country who need their products and marketing materials to grab attention, stand out from the crowd and make meaningful connections with their target market.

Since I’m often working on a lot of different projects for a lot of different clients at the same time, I was eager to find a solution that would help automate tasks and allow me to get as much client work done as possible in the time I had available. I was especially excited about the early email sequences. There were a couple of times in the past year where I failed to land new jobs because I wasn’t able to start on them right away. If I could have started the project right away, even though it would have mostly been emails, I think those situations would’ve have ended up with more successful outcomes.

I absolutely love the Profitable Project Plan materials. They contain such a wealth of value for clients, and I can’t imagine that I would’ve ever successfully set aside the time to generate something like that from scratch myself. I honestly haven’t invested in any training similar to this. It really opened my eyes to the possibilities of creating systems to help my business run smoothly.

PPP adds value to your business in numerous ways. It allows you to maximize your billable time. It provides you with tools to share with your clients making it easier to work together with them while helping prepare them to work with their own sites. And, it gives your clients the impression that you are an expert in your field which makes them more likely to send valuable referrals your way.”

— Lesley AJ Baumann | XANDRA DESIGN, LLC

“I work with podcasters, authors, speakers, and coaches to create WordPress websites, update website content, schedule social media, and create email marketing funnels. My business is growing, yet I felt scattered and knew that I needed a system. Profitable Project Plan came along at the right time and provided me a much easier option option than carving out the time to map out systems for my business on my own. The course includes prewritten samples of everything and is literally plug-and-play and completely customizable.

I am my own worst enemy on waffling and giving in to scope creep. So having a system like PPP in place helps me feel more in control. Now I am the one running the projects, leading the process, and setting clear expectations.

If you don’t have an onboarding system in place, or systems for educating and communicating with your clients set up, Profitable Project Plan is a smart investment. It provides an easy to follow business blueprint for new businesses or those that have been around for a while but have no system in place.”

— Teri Pastorino | WebExpertista

90 Day Get-It-Done Money Back Guarantee

I have done everything in my power to make this system as easy as possible to implement and use right away.

90 Day Money Back Guarantee

I know Profitable Project Plan works because it’s the exact same system I have used successfully on hundreds of client projects over more than six years and I’m confident that anyone who implements the complete system will see a reduction in administrative and client management time-sucks and an increase in profit margin.

But if you’re still hesitant, or other courses have left you skeptical, I want to give you every chance possible to participate with confidence.

That’s why I’m giving you a FULL 90 DAYS to go through the program, follow the step-by-step Profitable Project Plan, implement it in your business, and feel just how incredible it is to have a system that supports you completely.

If you implement the entire Profitable Project Plan system as designed in your business, use it with clients, and nothing changes for the better, simply provide me a zip file containing all of the completed homework, the customized emails, the customized client guides, and screenshots of your implemented, automated, branded system to prove you gave it your best shot, and I’ll get you a 100% refund.

Gain The Confidence You Need To Charge Your Worth And Get It

With a rock-solid system in place to support you and your clients every step of the way, it will be easy to step up as a leader and the expert you truly are.

“I uplevel service-based businesses with website redesigns. I invested in Profitable Project Plan because I had a process, but it seemed like there were lags and most things out there are for agencies. It opened my eyes to my own process and allowed me to fill in the gaps without having to think about how to scale an agency course to fit my one-owner shop.

Everything was above and beyond. Receiving explanations of the process and the swipe information to go with it, all tailored to design and development was awesome. Cut and paste customizations, while adding my own personality took no time at all to implement. The PPP client education materials have added so much value to my process and now my clients aren’t asking as many questions.

If you’re thinking of investing in PPP, just do it. Even if you have the beginning of your process or if you are like me and had gaps to fill in, this program will be helpful in pinpointing how to make the small tweaks to gain big results. The investment allowed me to save tons of time on research and creation which more than paid for the program.”

— Lee Drozak | Lee Drozak Biz

“My business partner and I run a small consultancy that among other things builds websites for our small to medium business clients. Typically, she serves as project manager and copywriter while I handle design and development — but recently she had a baby and I took on more of the project management side of things to help her out. I honestly think our most recent projects would have crashed and burned if it hadn’t been for Profitble Project Plan because I was able to immediately start implementing the system and it helped keep everything running smoothly.

I’m also confident that having these systems in place will improve our profitability on projects by helping to answer questions for clients before they even have them and helping them feel taken care of. Our clients are very price sensitive, but still want to feel like they are getting excellent service so by having most of those touch points automated it reduces our overhead significantly.

As all small business owners know, you’re already trying to keep all the plates spinning, so having the templates for emails, care documents, and phone calls made it so much easier to actually implement. From the perspective of how much time that alone has saved me, this course is easily worth $10,000+, not to mention all the time I would have wasted trying to figure out a system for myself. Do yourself, your business, a favor and sign up for Profitable Project Plans yesterday!”

— Adrianne Stone | AdrianneElayne Digital

“I work with solopreneurs and small businesses who are making a positive social or environmental impact in our world, providing website customizations, graphic design, WordPress training, website support, and more. I am also a photographer and digital montage artist. I’ve struggled to put sufficient systems in place for effective client communication and onboarding, I don’t have a contract, and I tend to sell myself short and give away too much. As a result, I’m not earning what I should be.

I invested in Profitable Project Plan because of Jennifer and Brian — their reputation precedes them. The course is focused, detailed, easily actionable, and grounded in solid examples of where to start created by someone in the trenches doing the work. The course was fun as well as informative. I was excited to attend the live webinars, which has not been the case with other courses. And being a fellow designer, the fact that the course is beautifully put together and easy to navigate is a huge bonus.

I’m beginning to implement PPP and the biggest change is having greater clarity and ease, and feeling more empowered when talking with potential clients. I’m making the contract my own and that is exciting because it adds professionalism and safety to my work. These resources and course will improve my ability to communicate with clients and help me confidently growing my business.

If you’re thinking of investing in PPP, leap off the fence and sign up. It is a delight, well thought out, easy to implement, and super helpful in building better client relationships and managing client projects.”

— Leslie Staller | Vision Shift Design

“We provide book cover design, interior layouts, and web design primarily for authors who are self-publishing. We have been running the business fine for a few years but have had no business training. A lack of systems was impacting our efficiency and profits were getting eaten up unnecessarily.

PPP came along when we were ready to get serious about our business and offer clients a really valuable experience. We wanted our services to deserve the money clients paid (which we wanted to increase). The program has done loads to help us develop our systems and provide clients with extra value. We loved it. The system is changing our business for the better and I’m so pleased we’ve done it.

Everything provided felt above and beyond and the support provided by Jennifer was prompt, unbelievably helpful and patient, and very warm and friendly. Since PPP, we have a really clear idea of where we’re aiming to be and how we can improve. If you’re on the fence about enrolling in PPP, DO IT! It doesn’t just change your systems, which it does brilliantly, but it changes your mindset and approach in that you feel you are offering value and that you deserve to be treated by clients as such. It makes you want to do better.”

— Rebecca Brown | Ardel Media

“I’m Kylie from South Australia and I run my own graphic design and web design business. I work with clients all over the world in the health and wellness industry.

A friend told me about the Profitable Project Plan course and wow, I was blown away by the amount of value in the course. I really enjoyed the videos every week and implementing the information to fit my style and branding of my business. I would encourage anyone who is thinking of doing the course to just sign up! You get so much information and you can implement it straight away and start getting your processes sorted out!”

— Kylie Martin

Enrollment For Profitable Project Plan Is Now Closed

Stay in touch and find out when enrollment will reopen. Join the waiting list and be the first to get notified.

Notify Me Please!