People do business with people they know, like, and trust — hopefully this page helps you get to know, like, and trust me!
I’ve been a graphic designer for 23 years, a web designer and microagency owner for 16 years, a blogger for 12 years, and a course creator for 5 years. I love writing, workshops, speaking, and mentoring driven, ambitious freelancers.
Over the years, I’ve made every mistake I think you can make and learned most lessons the hard way… I’ve learned that running a business requires a lot of work and hard work but with the right information, tools, and support it doesn’t have to be difficult work.
- You can build a successful sustainable, profitable, freedom-driven business.
- You can live an amazing, joyous, inspired, fulfilling life.
- You can do both without sacrificing your soul, your sanity, and your health.
Building A Freedom-Based Business
My goal is to create and sustain a business I love — one that I wake up every day excited and passionate about — and to enjoy life along the way, making meaningful memories with those who matter most… And my mission is to help YOU do the same thing.
I spent far too many years living to work, letting my business run me ragged, and feeling overworked, overwhelmed, and exhausted. For a long time, I wondered how other freelancers, entrepreneurs, and self-employed professionals were able to find that mythical freedom I thought I would have when I started my business.
Thankfully, today I work to live a fun, extraordinary life.
- I ruthlessly manage my time and proactively manage my commitments and growing business to feel inspired, fulfilled, and excited about what’s ahead, be it the problems I need to solve, the tasks on my to-do list, or the students and clients I get to work with.
- I have a diverse income portfolio that includes monthly recurring revenue and passive income (that requires active marketing) from online courses, business training programs, digital products, live events, and yes, client services.
- I finally have the freedom to step away from my business when needed, recharge my soul, and truly enjoy life with those who matter most.
That doesn’t mean I take what I do any less seriously or have any less pride in my work and what I create. In fact, while I now work fewer hours and take more vacation than ever before, I also feel more creative and motivated than ever before.
Living An Unbalanced Life
The secret to my story is living an unbalanced life — accepting that work sometimes comes first and other times life comes first and making sure one never has priority for too long:
- When it’s time to work, I am completely focused. I work hard and leverage business systems and software automation to increase productivity and profits.
- When it’s time to play, I am relaxed and fully present. I play hard, and I leverage personal systems to truly detach from work and remove stress and drama.
If your business is running you instead of you running it… If you are chasing clients instead of being chased… If you’re wondering how to get everything done, why things just seem easier for other people, and what you need to do to earn the income you deserve…
I’ve got your back.
Because again, with the right information, tools, and support starting, managing, and growing your business doesn’t have to be lonely, frustrating, difficult work.
"I love listening to Jennifer. She has that thing we all strive for, the uncanny ability to weave a delicate needle between her expertise and the expectations of her audience. She will leave you feeling smarter than when you arrived, and empowered to take on whatever obstacle stands before you. She's eloquent in her approach, articulate in her delivery and charismatic in her presentation."
Tony Perez | Sucuri Inc.
The lowdown on how I make money, help others, and give back.
With 23 years of experience, Jennifer Bourn leverages her graphic design, web design, and copywriting background to build brands, create content, and grow profitable online platforms for successful freelancers and small businesses.
Through her agency, she delivers the creative strategy and technical execution for everything from establishing a new brand and reimagining a website to architecting a profitable content strategy and developing an online course or profitable service offering.
While winning awards and speaking to audiences of 50 to 1,500 is great marketing fodder, Jennifer’s most fulfilling work is that which helps others make their dreams a reality.
Known for her ability to make the complex simple, Jennifer has parlayed her experience as a multi-six-figure freelancer and microagency owner into webinars, workshops, courses, and business training programs for freelancers. Her goal is to help you build a sustainable, enjoyable, profitable freedom-based business that supports the lifestyle you desire.
For seven years, Jennifer co-organized the monthly Sacramento WordPress meetup. She was part of the team that brought WordCamp to Sacramento in 2015 and led the charge to grow the two-day event from 180 attendees to more than 500, prompting a venue change to the Sacramento Convention Center. After being in charge of nearly 70 Meetup events and five WordCamps, Jennifer hung up her organizer hat in January 2020.
Bourn Creative is a full-service brand design, graphic design, web design, and content design firm based in the foothills of Placer County, just outside Sacramento, California. Founded in 2005, the company has designed more than 300 WordPress websites for small businesses and enterprise organizations alike.
Inspired Imperfection is a visual behind-the-scenes, glimpse into my personal life. It’s my nothing-for-sale-just-for-fun blog where I document our family adventures, vacations, and road trips; experiment with food and recipes; and share all the good and bad details of my health and fitness escapades.
"Jennifer is not only smart, capable, and successful at running a digital business. She is also one of the rare people who has a talent for translating complex or abstract concepts into something relatable and understandable. And the fact that she can do it with excellent storytelling, humor, and approachability is incredible. She is an engaging, dynamic, and personable speaker that would be an asset to any event. I, for one, never miss an opportunity to hear her present!"
Michelle Schulp | Marktime Media
Fun Facts To Get To Know Me A Bit Better
I work hard but play even harder, aiming to live inspired, embrace imperfection, seek satisfaction, and impact others in a positive way.
I got married the day after I turned 20 and have been married 22 years. I've also got two kids — a daughter who is a freshman at Chico State and a son who is a sophomore in high school. There are no pets in the Bourn household though because I don't need another job.
I'm a tea lover, not a coffee drinker. I tried drinking afternoon iced coffees for a couple of weeks back in 2017, but just couldn't get into it. I'd rather have a hot or iced tea of any kind — but Teaoli's peach green tea and French Caramel Crème Brûlée black tea are my favorite.
My family and I are road trippers on a quest to explore all 63 U.S. National Parks. We are 30 National Parks and several National Monuments into our quest and are slowly working our way west to east. Mount Rainer, Rocky Mountain, and Death Valley are my top three!
After nearly 14 years of barely exercising, I committed to my health in November of 2019 after inspiring conversations at my friend Chris Lema's CaboPress event. I'm having a blast trying different programs and I'm currently working toward my 600th workout.
I workout because I love food: French fries, tacos, burgers, and breakfast all day. I put Cajun and Everything But The Bagel seasoning on almost everything, secretly stash Sweet Tarts Hearts, experiment with waffles, and even with a dairy allergy, devour Planters Cheez Balls.
Whether it's work or play, my compulsive personality means I always go all-in. From building Legos and playing board games to crafting, cooking, and reading, there is no such thing as unfinished or halfway. It's a blessing and a curse, but it's also what makes me me.
When I was little, I wanted to be a ballet dancer. Then I got realistic and set my sights on teaching. While that wasn't my career path, it's amazing to have come full circle with teaching courses, leading workshops, and hosting events a core part of my business.
I officially started freelancing in 2005. I then hired my husband to do everything I don't like to do and we grew our agency to a team of five. When that model didn't fit my desired lifestyle, we went back to just the two of us, and now I'm freelancing once again.
My husband has been a fan his entire life but my love affair with the Grateful Dead began with the five Fare Thee Well shows in 2015. Since then, we've planned several family road trips around the Dead & Company summer tour and have 20+ concerts in the books!