Content Camp: Website Copy Edition

This Virtual Workshop-Style Event Is Happening November 2-4, 2021! Sign Up And Write Copy That Converts In Just Three Days

Learn To Write Website Copy That Converts

Whether you're creating copy for your first website, upleveling existing website copy to align with your big vision, or rewriting your website copy for a rebrand or redesign, you're in the right place.

Get Your Website Copywriting Done

If you are building a brand or business of any kind, you need a website, and if you need a website, you need website copy; the words and text that fills each page. Yes, you could hire a copywriter to write your website copy for you, but let’s face it, you don’t have unlimited funds and at this point in your journey, you’d rather spend your hard-earned dollars on design and marketing.

Planning, outlining, and writing website copy seems simple, and dare I say easy… until you actually sit down at your computer and start doing it.

It’s hard to write your own website copy, talk about how great you are, pitch your offers, and write compelling, persuasive copy that turns visitors into buyers, especially when you don’t have:

  • A step-by-step blueprint to determine what web pages and website copy you need to achieve your goals.
  • Easy and simple frameworks, templates, prompts, and instructions that make copywriting easy — know what to say on each page, how best to say it, and in what order to say it.
  • Direct, specific, actionable feedback from experts on your website copy drafts so you can feel confident in your direction and message.

The Good News: Your website copy isn’t actually about you and you can write your own website copy!

Buyers can’t see they’re a perfect fit for your offers if they can’t see themselves in your website copy and emotionally identify with your message.

That means your website copy, even the dreaded About page, must be about your clients and customers. Your copy isn’t about hyping your offers and bragging about your success, it’s about communicating what prospects need to know, learn, and feel to make a confident buying decision.

And trust me… no matter what they’d have you believe, no professional copywriter starts with a blank screen and zero direction and magically churns out brilliant conversion-focused copy.

That’s not how it works. The pros know that the secret to writing head-turning copy that converts is having a collection of proven frameworks, templates, and prompts at the ready — and that’s exactly what Content Camp: Website Copy gives you.

What You'll Experience At Content Camp

Get everything you need to plan, write, and publish your website copy with three days of virtual, hands-on workshops dedicated to the web pages that turn visitors into clients and customers.

Hiring A Copywriter Costs Thousands. Content Camp: Website Content Edition Is Less Than $300!

Website copy causes more frustrating delays than an understaffed restaurant on a Friday night. Put your money where your mouth is and get your website copy done with the guidance and support you need.

One Payment Of $297

Sign Me Up!


Two Payments Of $149

Sign Me Up!

Payment Types

Content Camp Day 1 Agenda

Outline your website strategy, establish a foundation for success, and create your offer page(s) first because everything on your website leads to your offers.

8:30 am – 8:45 am Pacific
Kick Off And Opening Remarks
Get the lay of the land for the entire Content Camp event, instructions for all workshop and review sessions, and guidelines for participation. Receive tips to reduce overwhelm, stay focused, enhance participation, and ensure the best results.

9:00 am – 10:30 am Pacific
Plan Your Website Strategy
The secret to a website that converts visitors into subscribers, clients, and customers is the strategy that drives its design and copywriting. In this workshop, you’ll plan your website strategy, map the buyer journey, and define the site’s global elements.

10:45 am – 12:45 pm Pacific
Write Your Offer Page
To inspire a visitor to take action, they must connect with your offer and message. In this workshop, you’ll write your offer page(s) and position your services, course, membership, program, or product as the best choice for your ideal clients and customers.

12:45 pm – 2:45 pm Pacific
Get Focused And Get It Done
Each workshop includes time to work on the exercises and ask questions to get unstuck and write your website copy. You may, however, get distracted by other attendees’ questions and your desire to listen in. In this two-hour time block, you’ll work individually to complete the exercises and finish a draft of your offer page.

2:45 pm – 5:00 pm Pacific
Get Feedback On Your Copy
When writing your own copy, it can be difficult to objectively evaluate its clarity and ability to captivate others. In this hot seat style session, submit your draft copy for review and get on-the-spot feedback. Not ready to share just yet? Watch the copy reviews and apply the tips, tricks, and insights to improve your in-progress copy.

QUICK TIP: Do The Pre-Event Prep Assignments
Get the most out of Content Camp with preparation. Complete the mini prep exercises and checklists to ensure you have the clarity and information needed to be success.

Content Camp Day 2 Agenda

Write a story-driven about page that supports your offers and build a home page that makes people want to know more and explore your website.

8:30 am – 8:45 am Pacific
Kick Off And Opening Remarks
Get the lay of the land for the second day of Content Camp. Receive instructions for all workshop and review sessions, guidelines for participation, and tips to stay on track and get the support you need. Share your Day 1 Ah-Has and accomplishments.

9:00 am – 11:00 am Pacific
Write Your About Page
A compelling about page helps your audience get to know you and build a deeper connection with you. It also positions your offer as the best solution. In this workshop, you’ll tell your story from the lens of “What’s in it for me and why should I care?”

11:15 am – 1:15 pm Pacific
Write Your Home Page
A successful home page provides a snapshot of your website on a single page. It introduces capabilities, teases possibilities, and reinforces authority. In this workshop, you’ll build a home page that helps ideal buyers realize they’re in the right place.

1:15 pm – 3:15 pm Pacific
Get Focused And Get It Done
To write great website copy, you must immerse yourself in your brand, your business, and your message. In this two-hour time block, you’ll work individually to build on the clarity gained and continue the progress made during the morning workshops, so you can finish solid drafts of your about page and home page.

3:15 pm – 5:00 pm Pacific
Get Feedback On Your Copy
You may be too close to your own story and brand to see its magic and potential impact. Once again, submit your draft copy for an unbiased, objective review and get on-the-spot feedback and suggestions, or watch the copy reviews and apply the tips, tricks, and insights shared to improve your in-progress copy.

QUICK TIP: Do Not Try To Multitask
Block out all three days of Content Camp in your calendar. Tell clients you’ll be out of the office and unavailable. Give yourself the gift of time to focus on your website copy.

Content Camp Day 3 Agenda

Highlight your authority and unique expertise, build trust with social proof, persuade visitors to take action, and set clear expectations.

8:30 am – 8:45 am Pacific
Kick Off And Opening Remarks
Get the lay of the land for the last day of Content Camp. Receive instructions for all workshop and review sessions, guidelines for participation, and tips to get your website copy completed. Share your Day 2 Ah-Has and accomplishments.

9:00 am – 11:00 am Pacific
Write Your “Work” Page(s)
Prospective clients and customers want to know about the work you do, your process/approach, and experience. In this workshop, you’ll focus on sharing your work, highlighting your expertise, and demonstrating what’s possible if visitors take action.

11:15 am – 12:15 pm Pacific
You Choose: Testimonials Or FAQs
In the Testimonials workshop, you’ll build a testimonials page that helps prospects understand the value you deliver and how you can help. In the FAQs workshop, you’ll brainstorm and answer questions to overcome objections and help hesitant buyers take action.

12:30 pm – 1:30 pm Pacific
Create Your Contact/Inquiry Pages
Your website needs to turn visitors into clients, customers, members, students, attendees, or subscribers. In this workshop, you’ll define the process for taking action, create your contact page, and set clear expectations on the destination thank you page.

1:30 pm – 3:30 pm Pacific
Get Focused And Get It Done
Improve the copy quality and message consistency throughout your website by staying focused and reviewing all copy as a whole. In this final two-hour time block, you’ll work individually to finish the drafts of your website copy and make refinements for clarity.

3:30 pm – 5:00 pm Pacific
Get Feedback On Your Copy
Are you explaining your work and it’s impact in a clear and compelling way? Submit your draft copy in this last review session to get on-the-spot feedback, or watch the copy reviews and apply the tips, tricks, and insights shared to improve your in-progress copy.

Teach A Copywriter Everything About Your Brand And Business Or Write Your Own Website Copy In Three Days

Website copy causes more frustration than an overbooked doctor's office on a Monday afternoon. Make an appointment to get your website copy done and get guidance and support every step of the way.

One Payment Of $297

Sign Me Up!


Two Payments Of $149

Sign Me Up!

Payment Types

The Story Behind Content Camp: Website Copy

The same hands-on workshop format but focused on writing website copy that resonsates with ideal clients and customers.

For the past three years, Content Camp attendees have raved about the hands-on workshop experience and how it has helped them clarify their brand message, improve their copywriting, streamline their content creation efforts, and dramatically improve their content marketing.

With a clear and simple content creation and content marketing process in place, Content Camp alumni report more site traffic and more sales.

With that said, the same question kept popping up over and over…

“Content Camp is amazing, but what I really need help with is my actual website copy. Are you ever going to do something like this for pages like my home, about, and services pages?”

Well, I listened and floated the idea by mentors, peers, friends, and members of my programs and everyone enthusiastically agreed: This needs to happen. So I snagged my calendar and got to work planning a whole new version of Content Camp — one that focuses solely on planning, outlining, and writing your website copy.

From your Home, About, and Services pages to your Portfolio or Methodology pages, your Next Steps pages, and even your Thank You pages, Content Camp: Website Copy will walk you through the process of writing your website copy step-by-step, page-by-page so you can feel confident about how you and your brand show up in the world.

Meet Your Workshop Leaders

Get to know the experts you'll be learning from and working with during your three days at Content Camp.

Jennifer Bourn

Jennifer Bourn, Designer, Content Strategist, Business Mentor

With 23 years of experience, Jennifer Bourn leverages her graphic design, web design, and copywriting background to help small businesses build brands, create content, and grow profitable online platforms. Known for her ability to make the complex simple, Jennifer has parlayed her experience into webinars, workshops, business training programs, and online courses that help freelancers build sustainable, enjoyable, profitable businesses that support the lifestyle they desire.

Chris Lema

Chris Lema, VP at Nexcess

Whether telling a story from stage, on a website, or in a blog post, Chris Lema knows which words to use to get people to act. It’s a skill he’s refined over the last thirty years, and one he’s been sharing for the last ten years. Unlike gifted copywriters who can’t explain what they’re doing, Chris has helped countless entrepreneurs with their website copy, speeches, and landing pages. As a VP at Nexcess, he’s often found at conferences, on stage, continually refining the communications strategies he’ll share with you.

Kelly Azevedo

Kelly Azevedo, Founder of She's Got Systems

Kelly Azevedo is the founder of She’s Got Systems. She is an experienced online business strategist, systems expert, and implementation master. For the past 10 years, Kelly has worked with successful online businesses to build powerful business backend systems that deliver long-lasting results. She teaches systems for marketing and launches, hiring and team management, and the customer journey, all to help entrepreneurs create more freedom and build stronger businesses.

Delay Your Website Launch, Accept Your Website Shame, Or Finally Write Website Copy You Can Be Proud Of!

Waiting for your website to be "ready" is as frustrating as waiting for your food in the 85-car long In-N-Out Drive Thru line at noon! It's time to stop waiting and finally get your website copy done.

One Payment Of $297

Sign Me Up!


Two Payments Of $149

Sign Me Up!

Payment Types