Show up in a way that makes you unignorable, and the value and impact of your work undeniable
Build An Extraordinary Brand
Building a world-class brand doesn’t happen by chance. It happens with strategic differentiation, clear intention, and consistent action — and with a partner who ensures you look and sound as good as you know you are.
Most executives and businesses I work with already have an established brand, website, and marketing materials. They have clients and customers, and business is good. But they crave more than good and are making a change — building something new, making a pivot, or preparing to get out there in a big way. They know that to move fast, avoid setbacks, and get it right, their brand and how it shows up needs to be rock solid.
My clients are businesses who value creative strategy, copy, and design. They’re also industry leaders and experts with bold visions and big dreams.
They hire me to create, refine, or reimagine their brands and marketing materials, so they can step into the next phase of who they are and what they know is possible. Sometimes we do that with a new logo design and identity package. Sometimes we start by defining what the brand stands for, who it stands for, how it competes, and how it shows up in the world. Sometimes work begins by objectively auditing the existing brand and client/customer base.
Brand partnerships look different for nearly every client, but they all start for the same reasons, and maybe those reasons are also why you’re here:
- Your brand currently reflects where you’ve been, not where you’re going.
- You’re making a change and know that what’s next requires something different.
- You’re creating something new and need a partner to help bring it to life.
Nodding your head? Yes? Good!
My first official freelance paying client project (back in 1999) was a logo and brand identity package, which means I’ve been bringing brands to life and laying their foundations for 26 years. It’s my most favorite work and I’m ready to work with you!
Branding Isn’t A One-Time Activity
Every time your business levels up, makes a significant pivot, launches a new offer, or enters a new market, it means re-evaluating you brand strategy, messaging, copy, and visual design so the right people…
- See you as a trusted authority.
- Connect deeply with your message.
- Self-identify as a perfect fit.
- Know in their gut that nothing else will do.
- Take the right next step.
- Happily pay your full fees.
- Refer you to all their friends.
Hey there, I’m Jen! Branding is my jam. From the invisible groundwork that aligns efforts to the messaging and copy that stirs emotions to the visual design everyone sees and experiences. I love everything about it. It’s why my entire business is built around consulting, coaching, teaching, mentoring, and buildings brands.
I’ve been a graphic designer, brand designer, and web designer for my entire career. I’ve never done anything else (except nanny for a bit in college). Once I realized the words within a design are what drives people to action, I dove into messaging, copywriting, and all things content to make the creative process easier for clients. Today, my focus is on defining brands, bringing them to life, and helping businesses infuse their brand personality and voice into every client and customer experience.
Three Ways To Build Your Brand
Whether you’re looking for an outsourced creative partner, support for your in-house team, an unbiased perspective on your brand, or guidance and support on building brand authority, I’ve got your back.
Here’s how we can do amazing things together:
Done For You Services
Work with me on a project or a monthly retainer. Service packages start at $5,000.
Business owners creating new brands or refining or reworking existing brands, hire me to bring their brands to life and create Brand Books. From defining their brand core, strategy, and messaging to designing their visual brand identities to creating strategic marketing content and visual assets, I turn ideas into tangible, on-brand business assets.
Done With You Experiences
Training, networking, coaching, and live and async support. Starts at $997.
Business owners who want to level up their skills, network with smart and talented pros, create extraordinary brands, and build successful, profitable, sustainable businesses join my Business Your Way community. They take advantage of the networking, workshops, courses, and personalized guidance and coaching.
DIY Courses And Resources
Comprehensive business training, tools, templates, and scripts. Starts at $149
Business owners who want to learn, complete lessons at their own pace, and do the work themselves, snag my step-by-step courses and on-demand resources. Courses include video and audio training and PDF handbooks. Resources include video/audio training and access to the tools, templates and /or scripts.
"Jennifer is a unicorn: a designer and content creator who, as an entrepreneur, also feels a sense of urgency that her work drives business results and provides tangible value. She was the first content creation consultant that I worked with that was able to quickly understand what we do and adapt (and help improve) our brand voice.
She brings a refreshing honesty, directness, and a point of view that saves time and improves the outcome, while equally accepting and embracing feedback without drama. Jennifer pairs these soft skills and keen business sensibilities with exceptional content, brand, and design execution."
Jake Goldman | Founder and President, 10up
How The Branding Process Works
Every business and budget is different so how we build your brand and the steps we take to bring it to life will be unique to you! While I follow a defined branding framework, I adapt the process and scope to fit your specific needs, meaning it may include all or some of these phases:
Brand Discovery And Assessment
The development of a new brand and leveling up of an existing brand begins with understanding its DNA and everything you know and want people to know about your brand. It’s a deep dive into your business and an assessment of your brand in its current state, your vision for the future, and the gap between.
The discovery phase can include:
- An intake interview and information gathering
- A brand review, a content inventory, and asset collection
- Stakeholder and team interviews
- Brand alignment exercises with key decision-makers
Audience And Client Research
Brand research highlights how your perceptions, beliefs, and assumptions align with those of your clients and audience. It uncovers the voice of your customer — the language they use when talking about what you do and why they buy — which reveals brand messaging opportunities and informs market positioning.
The customer research phase can include:
- Hosting client and customer interviews.
- Using feedback forms and audience surveys.
- Performing keyword research and mining communities and reviews.
- Completing an analytics assessment and SEO audit.
Competitive Differentiation
Competitive research is about differentiating your brand from competition, potential alternatives, and market noise so you stand out, get noticed, and attract attention. The goal is to identify your unique angle, reveal visual brand opportunities, and clarify market position by looking at similarities and differences, and details like search rankings and style.
The competitor research phase typically includes:
- Assessing defined criteria for identified competitors.
- Performing market research to uncover competitors and alternatives.
- Comparing and contrasting challenges and opportunities.
Brand Core, Strategy, And Message Definition
Your brand core informs your brand strategy, which directs your brand messaging, which guides your website and sales copy, which impacts your marketing content. From purpose, personality, and positioning to voice, vocabulary, and foundational messaging, the definition of your brand acts as the groundwork, guidelines, and guardrails for everything you do to build and grow your business. It ensures you’re communicating the right things to the right people, at the right time, in the right way.
The brand definition phase can include:
- Establishing or refining your values, purpose, vision, mission, and tenets.
- Articulating your brand and offer positioning.
- Identifying your brand’s personality and developing it’s voice, vocabulary, messaging, and stories.
- Creating the Brand Book that will guide all communications and marketing efforts.
Visual Brand Definition
Visual brand design begins with the design, redesign, or refinement of your logo and visual brand style. Upon approval, your visuals are pulled through your entire brand identity to create a consistent, cohesive visual brand that supports your vision, captures attention, and reflects the value and impact of your work.
The initial visual branding phase can include:
- Designing your brand identity: logo design, color palettes, typography, imagery, and iconography.
- Creating supporting visual design elements to add visual depth and flexibility.
- Producing your brand’s visual design guidelines to add your Brand Book.
- Developing key marketing materials like slide decks, business cards, letterhead, note cards, stickers, and more
Copywriting And Content Creation
When you gain clarity about who you’re selling to, it leads to writing new website copy and content, or reworking what exists so it converts better. You need content that attracts visitors and moves them into your sales funnel, and copy that supports your brand positioning and revenue-generating offers, connects with ideal buyers, and moves them to act.
The copywriting and content creation phases can include:
- Completing a copy and content inventory and audit.
- Mapping your website’s information architecture and conversion strategy.
- Defining a revenue-focused content marketing strategy.
- Editing existing copy/content and writing new copy/content.
"Working with Jennifer means getting your project done right the first time. Jennifer understands what prospective clients are looking for when making a buying decision and works that messaging into your sales copy and case studies automatically. Pair that with her years of design experience and you get a partner who ensures your marketing materials support your brand and communicate your value in the clearest, most compelling way."
Josh Eaton | CEO, REAKTIV
Show Up Unignorable, Undeniable, And With Unshakable Confidence
When the words and design powering your brand are the next best thing to speaking with you in person, and every aspect of your brand is tailored for your dream buyer, everything is possible.
Whether you’re all in and ready to get started or you have a few questions and want to know more, let’s connect and chat to make sure we’re a fit and would love working together! Share a few details about your brand below to get the process started.
The Experience And Results In Their Words
Still not sure if you want to have a conversation? Check out the word on the street and what past and current clients have to say about their experiences.
"I can’t believe how easy it was designing my website with Jennifer — so unlike my previous experiences. She immediately grasped what I was trying to communicate and created exactly the feel I wanted from my logo design to my finished website, and before I knew it, my new site was live. It so simple and fun. More than anything, I was struck by her genuine desire to make sure I was totally satisfied."
Barbara Stanny
"From the first discovery call, it was evident I was working with seasoned pros. Expectations were clearly set, requirements succinctly defined, and the attention to detail and commitment to perfection was evident in the migration of data and consolidation of information under one brand. Frankly, I could not have been happier with the efficiency, and more importantly, the final product. Thank you so much!"
Tony Perez, PerezBox
"Working with Bourn Creative was AMAZING. Jennifer was professional, creative, and responsive. My new website looks amazing. New and old clients have given extremely positive feedback and my caseload has increased. I know part of that is due to the approachable look and feel of my website. To others thinking of working with Jennifer, this will be one of the best professional decisions you’ll make."
Dr. Meredith Hansen
"In the first month, our website bounce rate went from 85% to 60% and our email opt-in rate doubled. That month we earned the highest revenue we've had this year. We now reflect a higher-level brand and recently had a big celebrity ask us to be a part of their project with other A-list Hollywood stars. This opportunity couldn’t have come to us with our old site."
Debi Berndt, Creative Love
"It’s very rare to find a single service provider that gets both the creative and technical elements of a website. Working with Jennifer has far exceeded our every expectation. Their guidance is impeccable and we are blown away with our website. If you’re a small business or thought leader looking to build an online brand, run (don’t walk) to Bourn Creative."
Rick Lugash
"I give an award-winning thumbs up to Jennifer Bourn. I came to Jennifer because my website was outdated and I was embarrassed to send people to my site. Jennifer has a seamless approach. She listens attentively, offers suggestions and ideas, gets the job done when promised, and is accessible if you have a question. I felt completely supported in every way."
Joy Chudacoff
"I just wanted to say Thank you! To say I had a phenomenal experience is an understatement. Within the first few days of my new website being live I noticed an increase in sales and website traffic. I’m so grateful I found an amazing team to work with. If you’re looking for a web designer, congratulations, your search is over."
Nia Shanks, Lift Like A Girl
"I have worked with a number of designers over the years and none have the combination of efficiency, creativity, and attention to detail that Jennifer provided. The level of expertise provided in design, navigation, search engine optimization, and WordPress was unmatched. I have already enlisted them for additional projects."
Dr. William Davis, Wheat Belly
"Working with Jennifer was such a positive contrast to my previous experiences with website designers and one of the best business decisions I have made for my business! From the very beginning of the project she saw my vision for the branding and aesthetics, and created a design that was perfect from the first draft.
Nicole Beurkens, Ph.D.
“I suffered from website shame for a very long time. I was desperately in need of up-leveling my brand look and feel, and found Jennifer and her team at just the right time. When I brought Jennifer my new high impact brand concept she had no trouble executing both design and functionality while maintaining the integrity of our brand.
The results from their work have been incredible: Traffic is up by 400%, bounce rates are reduced by 50%, and product sales are up by 600%! Its is amazing to see the difference this has made in my business. The investment is well worth it. You could be losing out on thousands of dollars in missed revenue by not having a site that works FOR you (not AGAINST you), and that is exactly what Jennifer and her team will accomplish.”
— Suzanne Evans
“I want you to know how much I appreciate the work you do. For all the projects we’ve worked on together, the work you did for my new logo, email newsletter, business cards, and website outshined them all! I love how you created the EXACT brand I was looking for.
As a result, I have attracted 12 new clients within the last six months, built a new email list of 1,000+ subscribers, and successfully launched my new brand. I am able to clearly and effectively communicate the value of the services I provide and have grossed almost $100K in NEW revenue because of the strength and effective use of my marketing materials.”
— Sydni Craig-Hart
"Working with Jennifer was like getting an MBA in branding. Her step-by-step process brings clarity, creativity and focus to the daunting task of translating your ideas into a beautiful and easy-to-use digital home for your dreams."
Cindy Ratzlaff, Brand You
"Jennifer takes our ideas and brings them to life. She provides us with the creative approach for all of our branding and marketing efforts, and we depend on her expertise to update and build our marketing communications platform."
Terry Cox, FLOCK
"Jennifer’s work was outstanding! Talk about getting it right. She nailed the look and feel that I was after on the first draft! It’s gorgeous, well thought out, and easy to navigate and I have already hired her for a second website."
Deborah Boland
"Jennifer is the client whisperer of branding and web design. She combines design aesthetics with business conversion and marketing savvy to help you sell yourself and your business. In just two months I have secured two clients with zero competitive bids based on my website copy and design. I could not have done this without Jen and I couldn’t be happier."
Kara Udziela, Vibrance PR
"Jennifer’s work has taken my branding and business to a whole new level! Her designs are gorgeous and helped me sell my new program to over 30% of the attendees at my recent workshop. I so appreciate having a designer on my team who understands me, who totally gets the look and feel of my brand, and is so easy to work with. I plan on being a client for life!"
Kendall SummerHawk
"I’m IN LOVE with my new website! It is 10x better then I could have imagined. Working with you all the way from Australia, I can’t believe just from a few emails and a couple of meetings, you have been able to 'get' exactly what I was looking for. I have already recommend you to friends and I will continue to do so in the future. Big hugs and a HUGE thank you!"
Kim McGann
"Jennifer is a game changer. If you want a website the catapults you past your competition, she will transform your message into a vibrant website that draws mass appeal and attracts new business like a magnet."
Dr. Gerard Mullin The Food MD
"It was easy to work with Jennifer! The transition from our old website to our new WordPress website was simply seamless! We are seeing great website traffic and look forward to continuing to work together."
Kristina Moris, The Washington Firm
"Jennifer captured my vision perfectly and designed an amazing website on the first draft. When you're passionate about something and want it to turn out perfect, you want someone like Jennifer behind you."
Mike Brown
“Working with Jennifer has been one of the smartest decisions I’ve made in my business. I’ve worked with a lot of brand strategists and graphic designers. Bar none, this has been and continues to be an exceptional team with exceptional ideas, creativity and performance — and it’s a pure joy to work with them. I brought Jennifer and her team on to create the entire brand look and feel for my first large conference. It is all about helping small business owners raise the bar — and that is exactly what Jennifer did for my branding: Raise the bar.
We’ve landed major corporate partners, corporate sponsors, leading speakers, and amazing attendee registrations — all in the first year. I know without a doubt that the visual branding of this event has played a vital role in the success we’re already experiencing. Thank you, I couldn’t have done it without you!”
— Angelique Rewers
“Within weeks of launching our website, we had Bobbi Brown, Founder and Chief Creative Officer at Bobbi Brown Cosmetics and Beauty Editor for The Today Show discover our website. She hired us to create a private cleanse for her and she also endorsed our book!
Other results: Our last cleanse was completely automated, freeing us up to work on other aspects of the business. Our website continues to generate new leads daily, our email list is growing by leaps and bounds, and the demand for programs has increased our monthly revenues. We are so grateful for the professional website Bourn Creative helped us create that attracted such a stellar opportunity!”
— Jo Schaalman and Jules Peláez
"I love my new website! You understood my goals and helped me fine-tune my brand, and the tone is right on target for my market. New opt-ins are coming in on a daily basis and my business is taking off right before my eyes! I cannot thank you enough for your professionalism and patience with my brand and website design."
Lauren Salamone
"My website is absolutely GORGEOUS! I have received so many compliments. I just love it and when you’re creating a business, you MUST really LOVE every part of it for it to work for you. Jennifer can really ‘get’ you and your business and as a result, I expect that my business will triple within the next three months!"
Liz Kearns
"Bourn Creative translated my ideas and desires into a gorgeous, functional website. They also offered training, guidance, and resources for attracting business and creating opportunity. By launch, I had a stellar website and, just as important),the knowledge, tools, and strategic insights needed to profit from it."
Maya Smart
"I hired Jennifer to when I was reinventing myself and didn’t know where to start. She was amazing! Not only was the design work fantastic, Jennifer stayed in budget and met every crazy deadline I threw at them and now people want to partner with me. I would highly recommend Jennifer to anyone!"
Kristi Hyland
"Jennifer is an exceptional designer who always meets deadlines and surpasses expectations. Her creativity and ability to manage multiple tasks makes her irreplaceable. I’ve worked with many designers and none match the passion, commitment and devotion Jennifer Bourn has to her craft."
Tyler Bleszinski
"I hired Bourn Creative to overhaul and uplevel one website and create two new websites. From the very first draft of the first site to the final go-live of the third site, Jennifer saw my big vision and understood EXACTLY what I wanted and needed. I can’t recommend Bourn Creative highly enough."
Cathy Alessandra
"Jennifer has a gift for bringing out the essence of who you are and translating it to the virtual world. While working with her I learned so much about how to create an online presence and define who I am as a coach and business owner. Now, I have the confidence and substance to put myself out there in the world and continue to create programs and reach the people who need me."
Jane Inch
"It's an extreme understatement to say Jennifer designed my website. You go to Bourn Creative for design and leave with a results generating, strategy focused, selling machine that will positively impact your business and your bottom line. Making the choice to work with Jennifer will exceed your expectations and be a catalyst for business growth in a multitude of ways!"
Kelly Roach
"Working with Jennifer has made the daunting task of doing a new website, so smooth. She ‘got’ me right away and came up with design elements I wouldn’t have thought of and are perfect for my brand. I now have a website I love and am proud to send people to. Besides being really good at what she does, she’s just a delightful person to work with! Thank you Jennifer!"
Kailash Sozzani
“When I hired Jennifer, I had no website, a few clients, and no email list but from the first call. From the first phone call, I knew I was in the right hands. She was able to see right into the heart of my business. She saw me better than I saw myself and I was honestly blown away by the beautiful representation of my brand and what I stand for. It is even better than what I had envisioned and captures the feeling I wanted to portray perfectly. Both the result and the experience were world class. If you are looking to bring your branding and business to the next level, there really is only one choice!”
— Nafissa Shireen
“Working with Jennifer was a JOY! She took the time to listen to our needs and provide creative ideas to bring forward my vision for a website that not only looks good but also serves our clients and helps prospects connect with all we have to offer.
I am so thrilled. Compliments come in each and every day. Members love the look and feel of the site, but best of all, we see the results of her efforts through all the new members of our community. For anyone considering redesigning or creating a website, Jennifer and her team are professional and heart-centered. They really go above and beyond for their clients.”
— Heather Dominick
"I know Jennifer is a sought after creative but in every email and conversation, I felt that I was her only customer. It is rare to get that level of service excellence. If you are serious about your company’s image, brand, and presentation, Jennifer is your only choice."
Debora McLaughlin
"When I thought of rebranding, Jennifer immediately came to mind. She takes the time to speak with you and learn about you, your business, and your goals. I now have a fabulous website that looks great and is on target with my marketing goals. I highly recommend Jennifer."
Tonya Thomas, Team Delegate
"Jennifer is a creative visionary who has the ability to take your essence and make it visible. Her work on my logo, website, newsletter, and note cards was absolutely stellar. People always compliment me on how my imagery is so reflective of my personality and soul."
Brenda Stanton
"Jennifer is a tremendous resource for our public relations agency and our clients. She is one of the most creative designers we have worked with and always beats every deadline! More importantly, clients are coming to us with more ideas and more requests which tap into Jennifer’s expertise. For us, Jennifer is the only choice."
John Segale
"As a marketing coach, I’m pretty picky about the image I put out to the world. That’s why I’m thrilled I chose Jennifer to freshen up my brand. She was able to quickly capture the essence and energy of exactly what I wanted to convey. Now people tell me all the time how much they love my new look. I have to confess… I do, too!
Sharon Desjarlais
"I highly recommend Jennifer Bourn for beginning-to-end marketing design projects. Jennifer provides solutions that are effective and generate attention. Most important, she is always on-time and on budget. After all, fabulous creative designs are worthless when completed in-hand the day after your event is over."
Traci Rockefeller Cusack
"I wanted a more professional image to command higher fees and become known as an expert. Jennifer redesigned my website and the first client who called signed up on the spot at my 100% higher rate! I also got an offer to speak as an expert — that would never have happened with my old site. Now, when people tell me how fabulous my site is and I tell them about Jennifer."
Emily Clark
"I was intimidated at the prospect of changing my website because I thought the process would be difficult. Jennifer put me at ease, listened to my needs and concerns, made me feel comfortable about the process, and created exactly the look I was thinking about. She provides high quality personalized service in a timely and professional manner. My advice is choose Bourn Creative!"
Carolyn Goodman
"I’ve worked with many graphic designers over the years, on my own projects, subcontracting for marketing companies, and the strategy work I do with my own clients. Jennifer’s design work is top notch and she also understands the marketing business. When you work with a graphic designer that is not only creative, but truly gets the big picture, it makes such a difference."
Sherri Garrity
