A Free On-Demand Business Training Event Designed To Help Freelancers Keep Moving Forward During The Pandemic
Training + Tools To Help Right Now
When the COVID-19 Pandemic struck, small businesses faced challenges they never anticipated. When those businesses cut spending, many freelancers were left wondering if they would be able to pay the bills. This free virtual training event was created to help service-based freelancers keep their lights on and navigate client services when it was anything but business as usual.
The goal was to help freelance business owners not only survive the uncertain economy but emerge well-positioned for long-term success.
That’s why I brought together a few of my friends to help you:
- Pause and take a step back to consider what your clients and prospects need most and how you can help
- Pivot what you’re already doing and make small tweaks to strengthen existing client relationships and help new clients say yes
- Prosper in successful partnerships and client relationships because when you and your client are happy, you both benefit
The best part is that all of the insights, tactics, and strategies shared during the free virtual event — all six sessions and the templates and tools shared — are still applicable and helpful for anyone building and growing a freelance business. And they’re now available on-demand for free.
Here’s the thing…
- If leads have slowed to a minimum…
- If prospects are slow to say yes…
- If clients are pulling back, delaying, or canceling contracts…
- If you’re worried about the future…
- Or, if things are okay and you simply want to make sure you remain vigilant and prepared for what may come…
This business training is for you.
Yes, this training is totally free. You won’t even find any of those “lure you to the webinar and hide the most important stuff behind a paywall” tactics here. In fact, there isn’t an upsell; just honesty, empathy, and the what, why, and how of what is working right now.
Sign Up For Pause, Pivot, And Prosper!
This training event was held live on April 21, 2020. The sessions were so popular that they're now available on-demand. When you sign up, you'll get immediate access to all six video trainings and the handouts, worksheets, and templates to help you take swift action.
Pause, Pivot, And Prosper Sessions
Each Pause, Pivot, And Prosper session provides tips and templates, which means you'll learn what's working right now and get tools you can use right away.
Reinforcing The Value Of Your Services And Products
Jennifer Bourn
Jennifer will share simple tweaks service providers can make to keep moving forward no matter what the current business climate and economy looks like. She'll share tried-and-true methods you can apply to retain existing clients, attract new leads, and land new clients who are excited to get started and provide simple scripts and templates you can model for swift implementation.
Providing Flexible Options To Make More Sales
Chris Lema
Chris will share why providing one service option isn’t always the best strategy and how providing strategically designed package options creates the flexibility needed to offer attractive rates and makes it easier for prospective clients to say yes. He’ll provide an example of this strategy and walk you through the process of creating package options for your most successful offer.
Marketing When Marketing Feels Weird
Kelly Azevedo
Kelly will share insights and tips for how to market your brand, services, and business while times are funky and you’re not sure how to market effectively when other businesses are struggling to survive. She’ll cover why this is not the time to go quiet, review examples of businesses getting it right, and walk you through a plan to nail your marketing and continue to build your pipeline.
Serving Others By Being A Helpful Partner
Nathan Ingram
Nathan will share how he skips obvious gimmicks and fear tactics to engage existing clients and leads by showing up as the leader in his business and offering a helping hand. He’ll share examples of how he is creating conversations with clients, putting others first, and drumming up new business, and give you the exact email he sent to clients that yielded fantastic sales results.
Using Creativity To Be Proactive About Sales
Kori Ashton
Kori will share how her team has been proactive about reaching out to clients with creative ideas to help them survive an unparalleled economic event. She’ll offer examples of identifying and pitching new solutions to specific segments of clients and walk you through how you can step into clients’ shoes and find ways to help them maintain or boost sales (and keep paying you).
Wrapping Things Up With A Roundtable Discussion
All Presenters
Join all Pause, Pivot, And Prosper presenters for a wrap-up roundtable discussion! Jennifer, Chris, Kelly, Nathan, and Kori come together to answer questions and talk about what is working right now and how the business of client services, whether you're a freelancer or micro agency, can best survive an uncertain economy and emerge positioned for success.
Get To Know The Presenters
Pause, Pivot, And Prosper speakers are freelancers, small business owners, and business growth experts.
Jennifer Bourn
With 23 years experience as a graphic designer and 16 years experience as a web designer and creative agency owner, Jennifer has worked with small businesses and enterprise organizations alike, to build brands, create content, and grow profitable online platforms. Her renowned business systems and automations allow her business to thrive and keep moving forward while she travels with family, speaks at events, delivers online courses, and facilitates large-scale workshops.
Chris Lema
For more than a decade, Chris Lema has been coaching teams and helping countless freelancers and entrepreneurs to generate more revenue. Of all his tricks, the one strategy he is sharing in this training has helped his clients win more deals and at higher revenue margins. Join us as he walks us not only thru the strategy but the reasoning behind it. As a VP at Liquid Web, he’s often found at conferences, on stage, continually sharing strategies that work.
Kelly Azevedo
Kelly Azevedo is the founder of She’s Got Systems. Serving clients all over the world, Kelly creates the business backend that clients need to optimize their time, grow their income, and enjoy time off without stress. Kelly believes that every single business can create systems that enable success, in good times and bad. Frequently writing about systems for media outlets such as Comstocks, Forbes, the Washington Post, and Women 2.0, Kelly was featured in the Sunday New York Times speaking about systems, entrepreneurship and work/life balance.
Nathan Ingram
Nathan Ingram is the Host at iThemes Training where he teaches WordPress and freelance business topics. He is also the creator of MonsterContracts, a service that provides contracts for WordPress client work, and the founder of >ADVANCE Coaching, where he helps solopreneurs become more successful in their businesses. Nathan has been building websites for clients since 1995. He is based in Birmingham, Alabama where he has been an organizer for WordCamp Birmingham (WP Y’all) for several years.
Kori Ashton
Kori Ashton has been listed as one of seven women who run tech startups in San Antonio, Texas, to watch. She started her first company at age 12 and has had an entrepreneur’s heart ever since. She built her first website in 1998 and was instantly hooked on web design. In 2012, she launched a WordPress development firm that now has 15 employees and is ranked third in the city. Determined to share actionable takeaways with our diverse community, Kori also runs a successful YouTube Channel focused on WordPress.
Sign Up For Pause, Pivot, And Prosper!
This training event was held live on April 21, 2020. The sessions were so popular that they're now available on-demand. When you sign up, you'll get immediate access to all six video trainings and the handouts, worksheets, and templates to help you take swift action.