Together, Let's Clarify Your Brand Messaging, Write Your Website Copy, And Establish Your Content Marketing Strategy
Every Bit Of Spoken, Written, And Visual Communication For Your Business Is Content
Anyone can create content. Creating effective content that resonates with your audience and inspires people to take action is a totally different story.
Be honest, have you ever thought to yourself:
- “I have an amazing offer and I know it’s game-changing for the right people, but I’m struggling to communicate its value…”
- “I’m doing all of the “right things” but it doesn’t seem to make a difference and I’m tired of working so hard and not seeing results…”
- “I know I have great value to share and can make a difference but I don’t have an audience yet and people don’t even know I exist…”
- “People are visiting my website, but they leave just as quickly as they came, without signing up, inquiring, or buying…”
- “I know I need to market my business, be visible, and stay top of mind but I’m not sure how to actually do that…”
- “I love what I do but I’m on the verge of burnout! I need to market my business effectively without it taking so much of my time…”
If you nodded your head in reluctant agreement, you’re definitely not alone — and you’re definitely in the right place.
Successful, effective messaging, copywriting, and content marketing is not easy. Sometimes it can feel like you’re tasked with putting together a 2,000 piece puzzle without a picture of what it’s supposed to look like, and nearly all of the pieces are the same color!
No joke. It’s challenging work and it takes time. Thankfully, with the right information, resources, and support — all included in Content Camp — it doesn’t have to be difficult work.
I promise that when your message resonates deeply with ideal buyers, your website copy positions your offers as irresistible no-brainers, and your content marketing makes people want to be a part of your world, everything in your business becomes easier and way more fun!
Welcome freelancers, solopreneurs, small business owners, marketing managers, content creators, bloggers, and side hustlers!
I am Jennifer Bourn — creative, doer, designer, content creator, and mentor to freelancers with big dreams and bold goals. I am thrilled you’re here, checking out the upcoming Content Camp workshops.
I hope you’ll join us for one, two, or all three immersive, interactive workshop events…
…so you can expand your reach, gain visibility, land more (and better) clients and customers, build your email list, increase revenue, and attract exciting opportunities.
If you have any questions, please reach out!
"I was doing a website refresh already so Content Camp: Website Copy was a no-brainer. Jennifer packs amazing value into everything and this workshop was phenomenal! I got all of the copy done for my entire website and live critiques and feedback to make it even better. Now, all I have to do is to refine it and design the final pages. I know I'll be going back to the workbook again and again."
Mischelle ONeal | MasteringYourMonday.com
Content Camp Workshop Events
One immersive, three-day, interactive workshop event to support you in each stage of business growth with lifetime access for self-paced learners.
Content Camp: Brand Messaging
Define a powerful, clear message that resonates with the right audience
Now Available On Demand!
Everything you need to define and clarify your brand message so you can speak powerfully and confidently about what you do and why it matters, in any medium. Get formulas, frameworks, directions, prompts, examples, live support, and message reviews.
Perfect for business owners starting something new, pivoting their niche or specialty, and leveling up their market position — or those who are struggling to confidently communicate their value and gain meaningful traction with their message.
Content Camp: Website Copy
Write website copy that turns browsers into buyers and subscribers
Now Available On Demand!
Everything you need to write compelling, persuasive website copy that makes your offers irresistible. Get step-by-step frameworks, directions, prompts, examples, and worksheets, live support, and copy reviews for all of the most common web pages businesses need.
Perfect for new businesses creating their first website and established businesses preparing for a website redesign, struggling to improve an underperforming website, pivoting brand positioning, or seeking to increase conversion rates.
Content Camp: Content Marketing
Create a content marketing plan to increase traffic, visibility, and reach
September 27-29, 2022
Everything you need to increase website traffic and organic reach with content marketing so you can grow your email list, attract more clients, and make more sales. Get frameworks, formulas, directions, resources, examples, live support, and strategy/content reviews.
Perfect for those ready to get out there and build their brand, market their offers, grow their audience, and attract high-quality clients and customers but also want a clear step-by-step plan to follow that minimizes effort and maximizes results.
Save $300 With The Content Camp Bundle!
With the Content Camp Bundle, you get lifetime access to all three Content Camps — Brand Messaging, Website Copy, and Content Marketing — it's like getting one FREE!
"Content Camp is the best investment you can make to solidify your brand story and develop a content plan that will save you time and effort in the long run. I gained actionable tactics that I could implement immediately to outline, create, and share valuable content for my community."
Twanna Toliver
Toliver Creative Group
"Even with more than 10 years of experience in content marketing, I found the expert insights and step-by-step worksheets incredibly valuable. If you want to learn exactly how to communicate your value to potential clients and customers, you should definitely sign up for Content Camp."
Alycia Mitchell
Director of Content, GoDaddy Pro
"Content Camp brought me so much clarity and exceeded my expectations. The live workshops were a phenomenal format and a lot of fun! Jen and the other facilitators were generous and authentic and the materials, prompts, examples, help, and feedback were really valuable."
Kristen Lepine Dos Santos
Know Thy Food
No More Excuses. Let’s Get Things Done.
If you want different results, you have to do something different and take action to create the success you deserve.
Hoping and praying that if you try hard enough, for long enough, something will magically change and all the clients and customers you need will suddenly show up with money in hand is not a viable strategy — unless you want to remain stuck and frustrated, watching others less talented, brilliant, and skilled than you experience the success you desire most.
You’re reading this, so I know that’s not what you want.
You have big dreams and you know in your gut that you’re destined for big things. You want to be known. You want to be sought after and booked solid. You want to be a success story and…
- Feel confident speaking about what you do and the impact of your work
- Achieve leadership and authority positioning in your niche
- Attract high-value clients and customers who are happy to pay your full fee
- Pave the way for exciting growth and partnership opportunities
- Increase website traffic and conversions and make more sales
And most of all, you want things to be simpler and easier…
You WISH someone would just hand you a step-by-step plan to follow…
Wish Granted... If You’re Willing to Show Up, Participate, And Do The Work
Content Camp workshop events not only provide the plan for you to customize, they also provide clarity, focus, and support while you take action and get started!
At Content Camp: Brand Messaging, you'll...
- Get clarity on who you’re speaking to, what matters to them, and what they must hear to realize your solution is exactly what they need and the way to reach their goals.
- Focus on your niche audience, their pains and desires, the impact your solution can have on their lives and businesses, and what is possible if they say yes.
- Plan and create your brand messaging and get feedback to ensure it’s clear, powerful, and effective — this work makes copywriting and content marketing easier!
At Content Camp: Website Copy, you'll...
- Get clarity on what you’re selling, why it matters, and why it’s the best choice to help ideal buyers get to know you, decide they like you, and feel like they can trust you.
- Focus on establishing authority, building trust, and communicating the value of your offers, why you’re the best choice, and the emotional impact of your work.
- Plan, outline, and write emotion-driven website copy using step-by-step frameworks that make ideal buyers the center of attention and inspire them to take action.
At Content Camp: Content Marketing, you'll...
- Get clarity on your brand, business, and revenue goals and your content marketing strategy to establish clear expectations and a straight-forward, doable, plan of action.
- Focus on the tactical implementation plan for your content marketing strategy and outline exactly what needs to be done step-by-step so you know what to do (or can delegate it).
- Plan, organize, and create the initial content needed to start executing your content marketing strategy, make immediate yet meaningful progress, and build momentum.
"Sign up for Content Camp! The sequencing and the context that Jennifer puts content strategy, planning, and creation into and how she shows you how to tie your content into your marketing so it feeds your sales is mind-blowing. She makes it feel so much easier. I mapped out three months of blog topics and feel organized and energized to work on content for my audience."
Amy Hall | AmyHall.biz
Do I Need Content Camp?
Maybe not! If you’re happy with where you’re at or you like figuring out things by trial and error, you don’t need Content Camp.
You can learn how to create brand messaging, write website copy, and create effective content that supports your marketing goals on your own.
There are a ton of copywriting, content strategy, content creation, and content marketing podcasts and blogs out there to check out. There are also loads of articles, tutorials, swipe files, trainings, resources, courses, and programs available.
So yeah, you can keep…
- Registering for webinars, masterclasses, free training opportunities, and virtual summits, sometimes attending, sometimes forgetting to attend…
- Taking notes and filling journals with plans and dreams and things you should be doing and want to do yet never find the time to actually do them…
- Signing up for and hoarding all of the digital downloads and freebies from your social media feeds because someday you’ll use them to improve your business…
You are capable of learning and doing anything.
So don’t ask: “Do I need Content Camp?”
Instead, ask: “How long will figuring this out on my own take and how long am I willing to wait for things to change?”
Content Camp Accelerates Results
The training, interactive workshops, comprehensive workbook, and focus time are the ambitious, driven, impatient business owner’s dream come true.
Each Workshop Condenses Months Or Even Years Of Sporadic DIY Learning Into Three Highly-Focused Days
Each event leads you through a carefully designed series of interactive workshops that organize and simplify everything you know about your brand, message, audience, and offers so you can market your business effectively.
As an attendee, you’ll spend three full days immersed in your brand, leveraging proven frameworks, formulas, prompts, and more to work on your business — and you’ll receive personalized guidance and support every step of the way.
- Create brand messaging that resonates deeply with your target audience and inspires them to take action in just three days? Definitely.
- Plan, outline, and write compelling, persuasive, effective copy for your most important website pages in just three days? You bet.
- Create a content marketing strategy and a content creation plan, and start creating marketing content in just three days? Of course.
The Secret Is Knowing What To Do, Having A Plan, Getting Started, And Not Going At It Alone
Truth? Most conferences, events, seminars, and summits have a lineup of speakers who cram as much as possible into their sessions to wear you down so you’ll be more susceptible to a sales pitch at the end. This leaves you inspired but also overwhelmed — and most of the time, you go home, get back to work, and end up doing nothing with what you just learned.
What a colossal waste of time!
Content Camp takes a totally different approach because…
- You don’t need speakers regurgitating things you’ve read online and giving you more unfocused to-dos.
- You need three days away from day-to-day demands and obligations to focus on your business, your message, and your content.
And, more importantly…
- You don’t need another conference pushing cookie-cutter solutions and pointing out everything you’re not doing.
- You need help making significant, meaningful progress on your unique business goals — and really, you just need to get sh!t done.
Every Content Camp Event Is Workshop-Style So You Make Meaningful Progress On Your Business Goals
In every interactive workshop session, you’ll learn a strategy, tactics, or framework then do the work on the spot to implement it for your business. Even better, you’ll have support from experts to answer questions as you’re working, and the opportunity to have your work reviewed and get suggestions to polish it up and make it even better!
The goal?
- To make your brand message crystal clear and compelling
- To ensure your website converts browsers into buyers
- To minimize content marketing efforts and maximize results
All so you can get out there and market your business with all the confidence of Beyonce fiercely stomping on stage in a glittery leotard with her hair blowing behind her.
You can picture it, can’t you?!
"I knew I needed to work on my website copy but kept putting it off. 'Client work first' is what I kept telling myself. I was a little hesitant to sign up for CCWC because of the time commitment but it was totally worth it. Setting aside this time was so valuable. CCWC trains you on how to think about your website copy and the live copy reviews were so helpful. I was able to crank out my website copy during the solo work time — and that has inspired me to do even more. What an awesome experience!"
Melanie Adcock | Adcockcreative.com
Save $300 With The Content Camp Bundle!
With the Content Camp Bundle, you get lifetime access to all three Content Camps — Brand Messaging, Website Copy, and Content Marketing — it's like getting one FREE!
What's Included In Every Content Camp Workshop Event
Everything you need to plan, write, and publish your website copy with total confidence that it will visitors into clients, customers, and subscribers.
Mini Prep Exercises
Pre-Training Opportunities (With Mini Workbooks) That Prepare You For Content Camp
To help you get the most out of your Content Camp experience, each event includes pre-event training and exercises that ensure you have everything needed to participate in the workshops and make significant progress without overwhelm.
Plus, all mini prep exercises include step-by-step training, a PDF workbook, and Google Doc/Google Sheet versions of all worksheets so you know exactly what to do, why you're doing it, and how to do it.
Workshops + Workbooks
Live Workshops With Step-by-Step Instructions, Worksheets, And Examples
Every Content Camp event is workshop-style, which means you get training, time to take action, and live support while you work so you can ask questions, receive clarification, and get unstuck.
All workshop training is documented step-by-step in the comprehensive event workbook that also includes worksheets and examples so you refer back to the Content Camp tools and resources again and again as you write copy, create content, and market your business.
Live Hot Seats And Feedback
Each Day of Content Camp Ends With Personalized Hot Seats And Live Copy Reviews
Whether you're crafting powerful brand messaging, writing persuasive website copy, or creating compelling marketing content, its helpful to get a fresh perspective, objective feedback, and ideas to refine and clarify your work.
Step into the hot seat to have your work reviewed live by friendly and supportive Content Camp experts or show up, check out the hot seats, and glean valuable insights, tips, and tricks to apply to your brand and business.
Plus, Get BONUS Keyword Research Training From The Experts At Pathfinder SEO!
Learn how to identify the right keywords to include in your brand messaging, website copy, and content marketing from SEO experts.
Search engine optimization (SEO) plays a critical role in the reach of your brand, the traffic to your website, and the success of your content marketing.
An effective SEO strategy starts with keyword research and using the keywords identified throughout your copy and content — but brand messaging, website copy, and content marketing all require a slightly different SEO strategy and approach to keyword research.
That’s why my friends at Pathfinder SEO have partnered with Content Camp to provide three unique, SEO-focused keyword research trainings — one for each Content Camp event.
- The Content Camp: Brand Messaging SEO training walks you through the process of doing keyword research for your core brand.
- The Content Camp: Website Copy SEO training covers the process of doing keyword research for individual web pages.
- The Content Camp: Content Marketing SEO training reviews the process of doing keyword research for specific pieces of content and campaigns.
Learn More About Each Content Camp Virtual Workshop Event!
One immersive, three-day, interactive workshop event to support you in each stage of business growth with lifetime access for self-paced learners.
Content Camp: Brand Messaging
Define a powerful, clear message that resonates with the right audience
Now Available On Demand!
Everything you need to define and clarify your brand message so you can speak powerfully and confidently about what you do and why it matters, in any medium. Get formulas, frameworks, directions, prompts, examples, live support, and message reviews.
Content Camp: Website Copy
Write website copy that turns browsers into buyers and subscribers
Now Available On Demand!
Everything you need to write compelling, persuasive website copy that makes your offers irresistible. Get step-by-step frameworks, directions, prompts, examples, and worksheets, live support, and copy reviews for all of the most common web pages businesses need.
Content Camp: Content Marketing
Create a content marketing plan to increase traffic, visibility, and reach
September 27-29, 2022
Everything you need to increase website traffic and organic reach with content marketing so you can grow your email list, attract more clients, and make more sales. Get frameworks, formulas, directions, resources, examples, live support, and strategy/content reviews.
Save $300 With The Content Camp Bundle!
With the Content Camp Bundle, you get lifetime access to all three Content Camps — Brand Messaging, Website Copy, and Content Marketing — it's like getting one FREE!
Meet My Guest Workshop Leaders
When it comes to delivering workshop sessions and providing value, my expectations are sky-high. That's why I've hand-picked a small group of subject matter experts to join me in facilitating workshops guaranteed to move your business forward.
Chris Lema, VP at Nexcess
Chris Lema knows which words to use to get people to act — telling a story from stage, on a landing page, or in a blog post. It’s a skill he’s refined over the last thirty years, and one he’s been sharing with others for the last ten years. Unlike gifted copywriters who can’t explain what they’re doing, Chris has helped countless entrepreneurs with landing pages, with speeches, and with their blog posts. As a VP at Nexcess, he’s often found at conferences, on stage, continually refining the strategies he’ll share with you.
Sydni Craig-Hart, CEO/Co-Founder of Smart Simple Marketing
Sydni Craig-Hart is a 4th generation entrepreneur and CEO/Co-Founder of Smart Simple Marketing, an award-winning marketing consultancy. Since 2006, she and her team have been helping small business owners eliminate marketing overwhelm, develop irresistible pricing, and maintain a steady flow of satisfied clients. Today, Sydni leverages her experience helping more than 8,000 small businesses in 79 different industries achieve their goals to drive her clients’ businesses to the next level of success.
Kelly Azevedo, Founder of She's Got Systems
Kelly Azevedo is the founder of She’s Got Systems. She is an experienced online business strategist, systems expert, and implementation master. For the past 10 years, Kelly has worked with successful online businesses to build powerful business backend systems that deliver long-lasting results. She teaches systems for marketing and launches, hiring and team management, and the customer journey, all to help entrepreneurs create more freedom and build stronger businesses.
Curious If Content Camp Is Worth It?
Check out what these business owners had to say about their experience as Content Camp Attendees.
"Content Camp is a fantastic value and Jennifer is an excellent leader and teacher! I gained great information on curating content that works."
Britta Larson-Bowers
Idea 3 Creative
"This was perhaps the smoothest online event I've attended. I got very useful feedback about my website and that alone exceeds the ticket price."
Eric Butow
Butow Communications Group
"Content Camp is well worth the investment. The workbook and hot seats are amazing! You'll get all you need to begin creating content."
Kay Kinser
kaysweb.net
"Sign up for Content Camp! The practical education, time-saving exercises, and supportive workshop environment are just what you need to create a profitable content strategy and execution plan. This is one of the best investments you can make in your business."
Sydni Craig-Hart
Smart Simple Marketing
"Jennifer provides so much material and all of it is pure gold. She has so many ideas and ways of working and the worksheets, examples, encouragement, and speakers were outstanding. If you have difficulty coming up with topics to write about, Content Camp is a great value."
Marcy Diaz
Amethyst Website Design
"Content Camp is worth 10X the price; well above any other content creation system I have seen. The workshop experience and getting input from others were invaluable. I planned out my marketing content for a year and created content that matches my customer journey."
Jill Clark-Mello
Resilience Digital
"Content Camp was one of the best virtual events I have ever attended. It didn't rely on anything gimmicky to keep you engaged and all the presenters delivered amazing content. It is the perfect opportunity to step back from the day-to-day of your business and apply some great ideas on how you show up in the world and communicate with clients."
Lynn Pearce
Marathon Walking for Real Women
"Content Camp helped me with more than just the content for my website and marketing. It provided a better understanding of how to plan content for my clients. The attention to detail really stood out and the facilitators provided one "Ah-ha" moment after another. I stepped away with so many new ideas and frameworks to leverage across my business."
Sean Atkinson
Majority.media
"This was well organized and everything about it added value. So many lackluster online conferences have left me disappointed. Not the case with Content Camp. You owe it to yourself and your customers to be the best at what you do! Content Camp puts you in charge of your content and helps you attract people that you love to work with."
Chrysti Tovani
ChrystiTovani.com
"Content Camp was well thought out and truly catered to attendees. I learned formulas and methods to produce impactful content that inspires action, developed a customer-centric perspective, and gained greater clarity on the value of my services. The resources given took the guesswork and dread out of content creation and propelled me into action."
Shayla Hamilton
shaylamiguel.com
"The breadth of Content Camp was incredibly impressive and the on-demand interviews were extremely helpful, providing unique perspectives and insights. The investment will pay for itself many times over as this program provides a complete framework to understand content creation and provides the guidance to put it into action in your business."
David Kissner
DavidKissner.com
"I knew this entire event would be worth it AND I WAS RIGHT. The brainstorming and prepping a year of content workshop was astounding. I not only walked away with a more positive outlook on the process of content creation, but the beginnings of a real plan for me and my business, shaped largely by frameworks I never even considered before!"
Meredith Silberstein
Indigo Ink Solutions
"Content Camp will revolutionize how you create content if you show up, get focused, and do the work. You'll never get stuck wondering what to say or how to say it and even if you implement just a fraction of what you learn, you'll see results."
Kelly Azevedo
She's Got Systems
"I had the 'I'll get to it soon' approach to creating content but now I'm able to plan in advance and not worry what to write about. If you want to learn more about creating content and don't have a plan to get started, this is a great investment."
James Seligman
jamesseligman.com
"As Nike says, 'Just do it.' You will not regret the investment of time or money for Content Camp! The hot seats and website critiques were very valuable and provided live examples immediately applicable to my business or a client's website."
Michael Gburski
Jadefire Development
"I don't think I've ever attended a program (virtually or in-person) that provided such useful, useable information at such an affordable price. I really enjoyed the virtual format, which was done flawlessly. The information and personalized feedback helped me understand my ideal client and feel way less overwhelmed about creating content to market my business."
Andrea Noel
A Noel Creates
"Every session was well thought out and well planned. Not only was the camp informative, the attention to detail was like none other. I gained tons of tips to help with the creative process, useful information to streamline and organize my content, and ideas to create better content."
Lee Drozak
WP Site Success
"Content Camp isn't about creating more content, it is about creating content aligned with your offers and the buyer journey, then repurposing and promoting that content so it reaches the right people. The Zoom working sessions were incredible because the speakers answered every question thoughtfully rather than leaving you to figure it out on your own."
Clare Lewis
Clareconcept.com
"I had tools, content, blog posts, SEO, and social media, but I didn't know how they all fit together. Content Camp gave me a map that weaves it all together. More importantly, because it was a workshop, I now have a content plan for the next 90 days, which I'm really excited about."
T.S. Hall
The Stoic Medium
"If you are thinking about coming to Content Camp, you should just do it. Jennifer Bourn is world-class when it comes to content strategy and content planning, and she can help you take your brand and business to the next level. Don't hesitate, just sign up now."
Shannon Shaffer
Purple Finch Studios
"Content Camp was really useful because it took all of the little bits and pieces I already knew about creating content for my business and put them together in a clear framework. It helped me organize and develop a content plan that supports my business goals."
Aaron Hockley
techphotoguy.com
"I’m a digital marketer and even I struggle to clearly articulate what I do to my own audience. The brand positioning workshops were the best part. No matter what your industry is, you’ll get many helpful tips and the opportunity to work on your business at Content Camp."
April Sullivan
Entreleverage.com
"Content Camp has really given me a great foundation and the building blocks to improve my brand messaging and content. I’m so stoked to apply what we covered to my day-to-day marketing efforts. I highly recommend Content Camp to anyone building a platform."
Jared Poindexter
Body Map 360
"What I have loved about Content Camp is the amazing amount of organization that has gone into this program. The material helps you think things through from beginning to end. It's also been a great opportunity to focus on what I'm doing with my business and where I want it to go."
Tara Claeys
Design TLC
Content Camp FAQs
If you have a question about Content Camp? I have the answer!
What are the Content Camp workshop dates again?
Content Camp: Brand Messaging is April 4-6, 2022. Content Camp: Website Copy is June 28-30, 2022. Content Camp: Content Marketing is September 27-29, 2022.
I want the bundle but is there a payment plan?
YES! If you’re all-in and want to attend all three Content Camp workshops but also want to spread out your investment, you can take advantage of the three-payment plan option and split it into three easy payments of $200.
Are the workshops recorded? How long will I have access?
Yes, all live workshops and review sessions will be recorded. The video replays and downloadable audio recordings will be available through December 31, 2022 in case you have to miss a workshop or want to revisit a training. For ongoing access to all Content Camp materials and twice-monthly copy review sessions, Content Camp Alumni can join Content Creators Club.
How is the workbook provided to attendees?
The Content Camp workbooks are provided in PDF format. Attendees can visit the Content Camp Workshop Headquarters to download the workbook files one week prior to the event. For those who like to work digitally, all worksheets are also provided in Google Docs or Google Sheets formats.
What do I need to participate in Content Camp?
Each workshop will guide you through carefully-planned exercises step-by-step and the workbook contains everything you need. Plan on downloading and printing the Content Camp workbook in advance. Most attendees have it printed/bound somewhere like The UPS Store or FedEx Office, others put it in a binder.
You can stream/access the workshops from any device like your smartphone or a tablet, but there are some that will be easier if you are at a computer with access to files. You also may want your favorite pencils/pens, highlighters, a yummy beverage and snacks, and maybe even some sticky notes!
Can bring my virtual assistant or team to Content Camp?
YES! It’s a brilliant plan to have anyone working on your brand go through Content Camp with you so you can collaborate on the exercises and ensure everyone is on the same page. Each person who participates, however, must have their own ticket and unique login. Reach out for group pricing.
What happens if I buy a ticket but later can’t go to Content Camp?
All Content Camp ticket sales are final and non-refundable. You may transfer your ticket up to two weeks prior to the workshop start date. After that, tickets are locked down and no longer transferable.
Have a question that hasn’t been answered on this page?
Ask me anything about Content Camp! I’m happy to answer questions and help you figure out if one or all of the workshops can help you achieve your goals.
How do the workshops work when attendees are remote and not in the same room?
All workshop sessions are split into two sections:
- A 15-20ish minute pre-recorded workshop training with instructions
- A hands-on group working session and live Q&A
You can choose to watch the training and instruction session and then work on your own or you can hop into a shared Zoom Room to work alongside other attendees and ask questions.
My advice is to be careful of spending too much time worried about what other people are doing and asking. Make Content Camp about advancing YOUR goals and YOUR business.
Everything is recorded and available to revisit for TWO WEEKS after the event. This means you have permission to be selfish. You can mute the workshop portion, get your work done, and jump in only when you have a question, then come back and listen to questions asked by others later on.
How you do Content Camp is up to you.
Save $300 With The Content Camp Bundle!
With the Content Camp Bundle, you get lifetime access to all three Content Camps — Brand Messaging, Website Copy, and Content Marketing — it's like getting one FREE!
Considering Signing Up For Content Camp?
Check out what these freelancers, digital entrepreneurs, and business owners had to say about their experience as Content Camp Attendees.
"I'd been putting off building my own website for two years and I build websites for a living! It felt overwhelming and I made every excuse to avoid getting it done. CCWC was exactly what I needed. This is one of the most comprehensive, actionable workshops I have ever taken. While the workbooks are worth the investment alone, you also get training, Q&A, dedicated work time, and live copy reviews.
If you sign up for this workshop, you will make progress towards your goals and get unstuck — and that's hard to say about a lot of online programs. After CCWC, I have a sitemap, content structure, outlines, and rough copy for everything I need to finally finish my website."
Patrick Boehner
Patrickboehner.com
"I didn't have a website for my new business because I wasn't sure what the 'right' thing to say was. I suffered from analysis paralysis and researched everything but it always seemed like I was treading water.
The CCWC pre-work and workbook are full of information I will be referencing for YEARS to come. Nothing compares to what Content Camp provides — and this is coming from someone who also puts together technical workshops! Getting immediate feedback on your work is so valuable. You don't feel like you're going at it alone and have a team of compassionate, expert teachers there to lead the way. I have committed to being a Jennifer Bourn stan!"
Rachel Ober
Rachelober.com
"I spend a lot of time helping clients improve their websites but when it came to my own, I procrastinated and never made time for it. This workshop gives you a workbook that lays everything out step-by-step step. I'm not finished but I did get more done in this three-day workshop than I have in the past six months. And I'm not just talking about my website copy. I also gained more clarity on my offers.
You might be hesitant to let Jennifer review your copy in front of others, but I assure you, the copy reviews are one of the most valuable parts of the workshop! It's not copy shaming, it's gaining new perspectives from people who want you to succeed — well worth the investment!"
Stacy Clements
Milepost42.com
"Content Camp is an immersive, workshop-style event that gives you the time to learn and do. Attendees are engaged and collaborative. Get off the fence and sign up — live events are a great way to grow your skills, meet new people, and take action."
Lindsay Halsey
Pathfinder SEO
"With Content Camp, I achieved an actionable plan to create content that will drive business and showcase my services. If you struggle with creating content, this is the event for you. It's a blueprint to get the ball rolling in the right direction and keep it rolling."
Mary Jo Staebler
MaryJoStaebler.com
"Content Camp is totally worth it. You will get great nuggets of information even if you already have your content planned out. I came up with more blog topics than I can use in one year, which is amazing since that is one thing I was really struggling with."
Angela Williams
ABW Creative Studio
"I have wanted to redo my website for a long time. I recently did a pretty big update but struggled with the copy and wording and whether I'd covered the 'right' things. Now my copy feels good and I feel ready to make the final refinements and be done. Moving forward, I'll be very comfortable sharing my site."
Michele Bergh
Berghconsulting.com
"My website was at least 2 years out of date and it didn't reflect my current business. Now, my drafts are in good shape and I'll be updating my website this month! I learned quite a bit from the Q&A and used the copy review sessions to try out copy ideas I have been debating since the start of my business."
Eileen Schaubert
Eileenschaubert.com
"CCWC was amazing. It gave me the framework and motivation to focus on my business and website copy, and it was helpful hearing other people's questions. I've gained more clarity on my business model and the services I want to offer and I have fantastic new pages for my website that are almost ready to go."
Leanne Mitton
Norlink.ca
"I am a professional content writer who has ignored my personal website for a couple of years. I signed up to sharpen my sales page writing skills and it was totally worth it! It was such a great experience.
CCWC helped me immediately put everything learned to good use. I got 1:1 help with my questions and concerns and was able to write all new copy for my website. I even made some changes to my business model, thanks to the feedback I got from the live reviews and Q&A sessions. I have another website that needs updating and thanks to the CCWC lessons and materials, I now know how to do that."
Heather Erickson
Facingcancerwithgrace.com
"I had been "saying" that was going to rewrite my website copy for months, yet I never made time to do it. It seemed too cumbersome and overwhelming, but Jennifer always over-delivers, and her workshops are extremely valuable so I signed up. I loved the mix of presentation, discussion, solo work, and live copy reviews. The reviews were extremely helpful and I learned a great deal from the advice provided to others too.
Content Camp: Website Copy was excellent. I got the hard pages done - the About, Services, and Home — and thanks to the clear instructions and feedback I received, I feel really proud of the way they turned out."
Ann Marie Gill
Cascadevalleydesigns.com
"CCWC was AWESOME! I am so happy to have my home, about, and offer pages done. I really liked the copywriting approach and loved the workbook with visual wireframe layouts and instructions for what to put where.
The solo work gave me time to dig in, absorb the frameworks, and write — and the copy reviews were stellar! Getting feedback from 2-3 people with different perspectives helped immensely. It felt like we were collaborating and discussing the nuances and how things could go. That was the best part: getting actual suggestions to make my copy better. It really cemented the whole process in my mind."
Sherri Goodman
Goodman-graphics.com
