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Calculate your freelance rates, identify your pricing strategy, and package your services for profit

Pricing Freelance Work Can Be Easy

If you want to know exactly how to price every project, feel confident in every money conversation and proposal, and build a more profitable business, you're sooooooo in the right place!

Why pricing feels so hard...

Nowhere near enough experienced freelancers talk about pricing for capacity, sustainability, and profit, so it’s no wonder figuring out what to charge as a freelancer feels hard! When I started my business in 2005, I didn’t know how to price my services. And, if you’re anything like me, you set your freelance rate based on:

  • What you think clients will pay
  • Your old 9-to-5 salary or gig-site rates
  • What you think competitors charge
  • The rate friends told you to charge
  • Industry rate data and reports
  • Pricing shared in a Reddit thread
  • Other freelancers’ websites
  • What feels fair and reasonable

Unfortunately, these freelance pricing methods don’t work because they don’t reflect the bottom-line math of running your specific business. Plus, making financial decisions based on feelings, guesses, old data, assumptions, and other people’s highlight reels isn’t a good long-term play — it’s a direct path to frustration and burnout.

When you don't know your numbers...

Pricing uncertainty leads to undercharging, which leads to under-earning. You tell yourself it’s temporary — just until you get more experience, more clients, a better portfolio — or it’s because you want to be accessible, flexible, accommodating…

But temporary somehow becomes permanent, and undercharging runs you ragged. You tell yourself you’ll figure it out later, but you’re stuck in a cycle of:

  • Working more hours than you’re getting paid for.
  • Second-guessing every number.
  • Spending hours creating each proposal and feeling your stomach drop when you hit send.
  • Seeing a bank account that doesn’t reflect how hard you work.
  • Feeling like you’re hustling but not getting ahead.

And the worst part? Other freelancers, who are less experienced and skilled, are charging double, triple, or more than what you charge for the same work — and that needs to change, like, now.

What if your pricing was perfect?

When you stop guessing and start using a pricing system based on your actual data and basic math, you show up as a confident partner and clients say yes more often!

Imagine this… A perfect-fit lead finds you and reaches out. You hop on a quick call and it goes great. You’re excited, they’re excited, and they ask for a proposal. Instead of spiraling into three days of research, comparison, calculation, and self-doubt, you open your rate card, build a custom quote in 20 minutes, and send it off with zero anxiety.

Or maybe… When a client asks about pricing for a new project, you don’t flinch, discount, or start negotiating with yourself. You pull up your data and state the investment confidently like the expert you are. After they say yes, you don’t worry that the price you quoted will bite you in the butt because you know your numbers are right.

This could be you. Scroll down to find out how!

Introducing Packaging & Pricing For Freelancers

Bundle of Profitable Project Plan screens, workbooks, frameworks, and worksheets

A Step-By-Step Framework That Makes Pricing Easy

Learn to package and price your services so you can pay yourself, pay your expenses, increase your savings, and use your profits to grow your business.

Get Packaging & Pricing Today!

Packaging & Pricing Gives You The Tactical How-To For Setting Your Rates

This freelance pricing course provides the strategy, math, and confidence to price your services for profit, and finally ditch the crossed fingers and "I hope this works" energy.

Packaging & pricing isn’t a surface-level course about money manifestation, abundant thinking, or charging your worth. It won’t tell you to “just raise your rates 20%” or “manifest your way to money.” I mean, just typing that felt gross.

Packaging & Pricing is a step-by-step freelance pricing system.

Inside, you’ll learn how to:

  • Identify your right minimum hourly rate and goal rate.
  • Choose pricing models that fit how you work and think.
  • Build a rate card to price projects in minutes instead of hours.
  • Package your services for clarity and profit.
  • Calculate your effective hourly rate (and how to fix it if it’s off).
  • Set and track financial goals that support your business and your life.
  • Test your pricing to find that sweet spot of consistent yeses.

You’ll walk away knowing your numbers, trusting your pricing, creating proposals faster than ever before, and feeling totally confident talking about your pricing in any situation.

And that’s just the main Packaging & Pricing course!

When you join, you’ll also get access to everything you need to raise your rates if that’s what you discover you need to do, and an entire library of course-adjacent mini lessons covering everything from money mindset and money lingo to sales and pricing psychology and pricing strategies.

What You Get

Access three learning experiences that teach you how to set your freelance pricing, how to raise your freelance rates, and how to think strategically about money, pricing, revenue, profit, and getting paid.

Hey there! I’m Jennifer Bourn, but you can call me Jen!

In 2005, I quit my agency job to freelance. My daughter was 2, my son was a bun in the oven, I had no idea what I was doing, I made ALL the pricing mistakes, and eventually, sought help. I learned, made adjustments, and then hired my husband full-time. We hired a team, did the agency thing, realized it wasn’t for us, went back to a team of two, and now I’m freelancing once again (and yes, we’re still married).

Figuring out the right pricing for my services and my specific business changed EVERYTHING.

Ditching the generic pricing advice wasn’t easy. There’s A LOT more to pricing than just data and math. That’s why I created Packaging & Pricing — to share what I’ve learned and the tools I’ve created with you. I don’t want you to go through what I went through!

The Nitty Gritty Of What's Included

Learn by video, audio, or text. Join me for live Q&A or take advantage of asynchronous support options. Get calculators, scripts, and worksheets.

Video + Audio Training

Every lesson in the Packaging & Pricing course and the Raise Your Rates With Integrity course, as well as all Pricing Quickies are available in video and downloadable audio formats.

Course Lesson Handbooks

Courses include PDF handbooks for every lesson. The handbooks include the lesson in text format, instructions for the exercises, and applicable scripts or worksheets.

Quickies In Text

Prefer to read? No problem! The content for all Pricing Quickies is also provided in text format below the video, so you can read your heart out and learn the way you like to learn.

Completed Worksheet Samples

Sometimes you need to see it done before you can wrap your head around a concept or get started. That's why completed examples of every lesson worksheet are provided.

Annual Live Cohort

Join me live! The 2026 Packaging & Pricing cohort kicks off February 9! Lessons are released on Mondays, and I host live Q&A sessions on Wednesdays at 12:00 noon Pacific time.

Scripts, Templates, And Tools

Whatever you need to implement a lesson in your business, it's included. From a pricing calculator to rate card template to rate increase scripts, I've got you covered!

Asynchonous Support

Even when working on your own, at your own pace, help is available. Comment in the lesson or quickie, post in the discussion space, or join the chat for async support.

FREE For BYW Members

Packaging & Pricing is offered inside the Business Your Way Community. When you join BYW, you get access to the course, the live cohort, and all other member benefits.

The Full Packaging & Pricing Breakdown

That logical side of your brain need more detail? No problem! Here's a breakdown of how Packaging & Pricing is structured and what's covered in each learning experience.

The Core Packaging & Pricing Course

Learn a step-by-step framework for pricing your services — the what, why, and how — and use a pricing calculator to find your right rates. Go from “I have no idea what to charge” to “I know exactly how to price my services” in eight lessons.

Here’s the lesson list:

  • Packaging & Pricing Introduction
    Get grounded in what this course is about, how it works, and how to get the most from it. Set yourself up to make real progress, no matter where you’re starting.
  • Identify Your Proper Freelance Hourly Rate
    Stop guessing. Calculate your minimum and goal hourly rates based on your actual expenses, profit targets, and capacity — not industry comparisons or bad math. Walk away knowing the exact number you need to charge to stay profitable.
  • Select a Pricing Model That Fits Your Working Style
    Hourly? Project-based? Retainers? Value-based? Learn the pros and cons of each model and figure out which one (or combination) works best for your brain, your services, and your financial goals.
  • Create a Rate Card to Easily Price Your Packages
    Build an internal rate card based on real data so you can price custom projects quickly, accurately, and confidently — without guessing or wasting hours building proposals.
  • Package Your Freelance Services for Profit
    Learn how to bundle your services into profitable packages that make you incomparable, harder to price-shop, and way more attractive to ideal clients.
  • Evaluate Your Freelance Package Profitability
    Calculate your effective hourly rate and use that data to evaluate what’s actually working. Identify where profit margins slip and how to fix it before it becomes a pattern.
  • Set and Track Your Financial Goals
    Set bold, realistic monthly revenue goals and track your progress with simple tools. Stop guessing about your cash flow and start making smarter financial decisions with clear data.
  • Test Your Freelance Package Positioning
    Gather feedback and data to evaluate how your offers are perceived and where you need to make adjustments. Make strategic changes rooted in real information — not guesswork.

The Raise Your Rates With Integrity Course

Raising rates is one of the fastest ways to increase revenue. It’s also one of the scariest. This four-lesson mini-course shows you exactly how to raise your rates without losing clients or feeling like a greedy jerk, and includes a collection of rate increase scripts.

Here’s what’s included:

  • Raise Your Rates With Integrity
    Shift how you see the value of your work and position rate increases in a way that earns client buy-in. Step into premium pricing with confidence.
  • Overcome the Fear of Raising Your Rates
    Understand where the fear comes from, manage your nerves, and prepare for client reactions with a plan that increases your chances of success.
  • Plan Your Rate Increase
    Create a strategy that accounts for your revenue needs, lead pipeline, and client mix. Minimize pushback and retain your best clients while charging what you deserve.
  • Communicate Your Rate Increase With Confidence
    Learn how to talk about your rate increase with clarity, empathy, and professionalism. Navigate price conversations without awkwardness or fear.
  • Rate Increase Script Collection
    Get customizable, professionally written scripts for 10 different client scenarios so you know exactly what to say and how to say it.

The Library Of Pricing Quickies

A collection of short, focused topical lessons on the mindset, psychology, and strategy behind pricing professional services, designed to shift how you think about money, pricing, and value. Whether you want additional tactical training or to dive into some “money woo,” this is where you’ll find it.

Get bite-sized trainings on:

  • Money mindset and how it affects your pricing decisions.
  • The difference between clients who see you as an expense vs. an investment.
  • Sales psychology and how to use it ethically to make your offers more compelling.
  • Understanding and navigating Impostor Syndrome.
  • Charm pricing, comparison pricing, discount strategies, and when to use them.
  • How to position affordable services without sounding cheap.
  • Why price might not be the problem and what else could be in your way.
  • When NOT to raise your rates (yes, really).
  • And so much more!

Is Packaging & Pricing Right For You?

The right pricing is the foundation of building a freelance business that supports the life you want. It's what makes work worth it and what gives you the flexibility to do business your way.

What you need to know before investing...

Results require work. This program guides you through that work step-by-step.

The Packaging & Pricing course, the Pricing Quickies, and the Raise Your Rates With Integrity mini course won’t magically make clients appear or double your freelance revenue overnight. They will fix your pricing problems and give you the clarity, confidence, and tools to:

  • Set the right rates for your specific financial situation, business goals, and lifestyle.
  • Package and price your services in a way that protects your sanity and profit margins.
  • Ship professional proposals faster and get more yeses from clients you want to work with.
  • Raise your rates (when you’re ready) without making clients mad.
  • Develop your money mindset and pricing expertise, and step up as a confident leader.

This freelance pricing course is NOT for you if...

You’re confident about everything related to packaging, pricing, and getting paid.

  • You know your current rates and packages are the right rates and prices.
  • You already create proposals quickly and ship them without panic and prayers.
  • You pay your expenses, pay yourself, build your savings, and retain profit every month.
  • You speak easily with clients about budgets, project pricing, and payment terms.
  • You’re happy with your current revenue and know your projects are profitable.

If this is you, congratulations! Pay yourself on the back because you’ve already got this!

This freelance pricing course is perfect for you if...

You feel uncertainty about your packaging, pricing, and process for getting paid.

  • Your rates are based on best guesses, competitor stalking, or internet searches.
  • You want to know your pricing is accurate, profitable, and sustainable.
  • You are ready to charge for your expertise and the true value and impact of your work.
  • You want to build proposals and packages faster with less anxiety and stress.
  • You think you’re undercharging and need to raise your rates, but you’re not sure.

If this is you, welcome! You’re in the right spot, and this program addresses all of the above!

Join The 2026 Packaging & Pricing Live Cohort!

Packaging & Pricing is offered inside the Business Your Way Community. It's available to all active community members at no additional cost. The next live cohort kicks off February 9, 2026. Lessons unlock weekly on Mondays, and live Q&A happens on Wednesdays at 12:00 noon Pacific time.

Join The Community And Get Packaging & Pricing!

All The Packaging & Pricing Questions

Frequently asked questions, the questions you should be asking, and the down-and-no-so-dirty details you're likely looking for if you're still on the fence.

Do I get immediate access to the entire course?

Because Packaging & Pricing is brand-spankin-new, all lessons and quickies for the 2026 live cohort will be released each week as the cohort progresses. Once the inaugural cohort ends, Packaging & Pricing will be available on-demand to access and complete at your own pace.

What platform is Packaging & Pricing hosted on?

Packaging & Pricing is delivered through the Business Your Way community hosted on the Circle Platform. If you’re already part of a Circle Community, sign up with the same email to easily toggle between communities.

How do I access the course when I sign up?

When you join the Business Your Way community, you’ll gain access to the on-demand courses, training, and resources available, including Packaging & Pricing. Simply complete your member setup and onboarding, log in, and get started.

What formats are all the materials in?

The Packaging & Pricing course and the Raise Your Rates course are available in video, audio, and PDF formats. The Pricing Quickies are available in Video, Audio, and text formats. All worksheets are available in both PDF and Google Docs/Sheets formats. The pricing calculator and rate card templates are provided as Google Sheets. Scripts are in plain text and PDF formats.

How long will this course take to complete?

The Packaging & pricing course will take about 8 hours. The Raise Your Rates course can be completed in less than 2 hours. The pricing quickies are each 10 minutes (or less). How fast you go is up to you.

Do I have to complete the lessons in order?

During the cohort, yes. Otherwise, no. Many freelancers complete the Hourly Rate lesson, skip to the Raise Your Rates course, and then come back to the rest of the core Packaging & Pricing lessons.

Does it matter what stage of business I’m in?

Nope! Whether you’re just starting out or you’ve been in business for years, pricing is something you always have to work on. Every time you tweak offers, create a new offer, or make shifts in your business, you must revisit your pricing.

What type of freelancers will this work for?

This course is for service-based businesses — freelancers packaging and selling services. Whether you’re a coach, consultant, copywriter, designer, virtual assistant, personal trainer, marketer, ops specialist, automation expert, social media manager, bookkeeper, or any other expert service provider, this is for you.

What if I have questions or need help?

During the live cohort, there are Q&A sessions held via Zoom every Wednesday at 12:00 noon Pacific time. You can also ask questions and get help in the comment sections for each individual lesson or pricing quickie, in the community discussion space, and during during community office hours.

What if I join and I realize this isn’t for me?

Due to the nature of digital offers, and the fact that you gain access to everything inside the Business Your Way membership when you join, no refunds will be given. All purchases are final. Please do your due diligence before joining.

Is there a payment plan available?

Yes! Payment Plans are available for those who need it. Payment plans are not subscriptions you can cancel at any time. With a payment plan, you are required to complete all payments. Reach out to get a payment plan contract.

How long do I retain access to the course?

You will have access to the course for as long as your Business Your Way community membership is active. With an annual membership, you’ll have access for at least one full year.

How much access to Jen do I actually get?

During the cohort, I host live Q&A on Wednesdays. I’m also in the community discussion and chat spaces daily. Depending on your BYW membership tier, you may also get content/copywriting support, marketing support, and 1:1 consulting and mentorship.

I feel good about my pricing. Would I benefit?

Maybe! It’s mindset work is always good, and there’s value in confirming your pricing and validating your strategy. Who knows? You might discover profit leaks, revenue opportunities, or little tweaks that make a big impact.

Join The 2026 Packaging & Pricing Live Cohort!

Packaging & Pricing is offered inside the Business Your Way Community. It's available to all active community members at no additional cost. The next live cohort kicks off February 9, 2026. Lessons unlock weekly on Mondays, and live Q&A happens on Wednesdays at 12:00 noon Pacific time.

Join The Community And Get Packaging & Pricing!