The Live Workshop May Be Over, But That Means You Can Get Everything On-Demand And Make Content Marketing Easier!
Build An Unignorable Brand And Attract All The Incredible Clients You Need
Get a repeatable 90-Day Content Marketing Blueprint that kicks uncertainty to the curb so you never run out of ideas and always know exactly what to do next to get the results you want.
If you’re like most of the freelancers, solopreneurs, and small business owners I work with, you know effective content marketing can build your brand, grow your email list, and fill your pipeline with quality clients. And you know that consistently showing up, sharing expertise, and showcasing what’s possible is the secret to helping more people and hitting your goals.
You’re smart — you know what to do and have the best intentions but if your efforts are sporadic at best and nonexistent at worst, it’s not your fault.
Not enough content marketers talk about the tools and frameworks they use to save time and even fewer talk about the content planning process. And when you don’t have a clear plan that details every step of the content marketing process, it makes everything — content strategy, content creation, and content marketing — feel overwhelming and hard. As a result…
- You’re not sure what topics to create content for or what to say and you’re second-guessing everything.
- You’re creating content when you have time but there’s no strategy behind what you create or where and how you share it.
- You’re always trying to find new ideas and spending more time watching what others are doing than creating content of your own.
- You’re always creating new content instead of leveraging existing content and remixing what you create.
- You’re frustrated at the lack of results and engagement your content creates.
And what happens? You procrastinate, push it off, and say you’ll get to it later but too often, later never comes. That’s why I created Content Camp: Content Marketing — to remove uncertainty and simplify the content marketing process so it fits in your schedule and feels doable…
Hey there! I am Jennifer Bourn — creative, doer, designer, content creator, and mentor to freelancers with big dreams and bold goals.
I’m thrilled you’re here! If you’re sick of letting content marketing fall by the wayside and you’re ready to stop being a best-kept secret, you’re in the right place.
Join me for Content Camp: Content Marketing and learn how to make content marketing work for you, in the time you have available, so you can stick with it and make more money with less effort.
I also hope you’ll choose the Content Camp Bundle, which includes Content Camp: Brand Messaging and Content Camp: Website Copy, which are both available on demand!
If you have any questions, please reach out!
Create A Customized 90-Day Content Marketing Blueprint Aligned With Your Goals
All you need to show up consistently as the brilliant, talented, amazing expert you are is a simple, repeatable system to follow — a blueprint that is completely tailored to fit your unique brand, business, and goals.
Content marketing isn’t easy but it’s also not as hard as you think.
This is no cookie-cutter solution. Unimaginative, unoriginal content isn’t going to do anything but waste time. Instead, Content Camp: Content Marketing teaches you to create your own 90-Day Content Marketing Blueprint step by step — and you won’t just learn it, you’ll be taking action every step of the way.
At the end of the workshop, you’ll walk away with:
- A clear content strategy aligned with your business goals, revenue-generating offers, and ideal clients and customers.
- A profitable content structure that ensures your content guides the right people to the right offer.
- Six comprehensive content frameworks that make content creation easy and fast — and yes, you’ll have six pieces of high-value content (and the supporting social media content) outlined and prepped.
- The plan for a new lead magnet that won’t require you to write anything new.
- A 90-Day Content Marketing Blueprint that details exactly what to create, when to create and publish it, and how to market it to get the best results.
If you need more leads and more clients, you’re ready to be found by more people who need what you have to offer, and you don’t want it to feel so hard or take forever, you my friend, are in the right place.
"Even with over 10 years of experience in content marketing, I found the expert insights and worksheets incredibly valuable. If you want to learn exactly how to communicate your value to potential customers, you should definitely sign up for Content Camp."
Alycia Mitchell
Director of Content, GoDaddy Pro
"Sign up for Content Camp! The practical education, time-saving exercises, and supportive workshop environment are just what you need to create a profitable content strategy and execution plan. This is one of the best investments you can make in your business."
Sydni Craig-Hart
SmartSimpleMarketing.com
"With Content Camp, I achieved an actionable plan to create content that will drive business and showcase my services. If you struggle with creating content, this is the event for you. It's a blueprint to get the ball rolling in the right direction and keep it rolling."
Mary Jo Staebler
MaryJoStaebler.com
Imagine Never Feeling Unsure Of What To Write Or What To Say Ever Again…
Define your content strategy, develop 12 weeks of content, create a 90-Day content marketing plan, and uncover an endless supply of content ideas for your niche you can tap into in the future.
At Content Camp: Content Marketing you’ll FINISH everything you need to market your business for the next 90 days and beyond.
- You’ll practice and get comfortable using content frameworks that go beyond the typical prompts like AIDA so you can use them on your own with ease.
- You’ll learn to create and launch a new high-value lead magnet in 90-days without doing any extra writing so you can build your email list.
- You’ll create a content marketing plan that’s realistic and doable within your schedule so you can stick with it and turn your efforts into revenue and profits.
- You’ll discover ways to supplement your content with personality-driven social media posts that strengthen connections and increase engagement.
- You’ll build an idea bank with content ideas that match your unique voice and niche — and discover where to find new content ideas whenever you need them.
Plus, once you learn the approach and see how simple content marketing can be, you can keep reusing this blueprint to plan and write your content in 90-day sprints, and continue to build brand momentum across all of your marketing channels.
Get Lifetime Access And Participation Rights!
Make your content marketing easier with Content Camp: Content Marketing, or SAVE BIG with the Content Camp Bundle and get lifetime access to all three workshops: Brand Messaging, Website Copy, And Content Marketing. It's like getting one free!
"Jennifer promised that I would walk away with a full year's content plan for my business. Not only did she deliver on that promise but I also learned skills and discovered tools that will shape my content marketing for years to come. What really makes Content Camp special are the live Q&A working sessions. I got more work done on my business' content plan in three days than I did in the past two years. You can't afford NOT to attend."
Katie Dahl | Dahl House Designs
Content Marketing: Day 1 Agenda
You’ll focus on creating a strong, clear content marketing foundation that builds authority for your brand, grows your email list, and drives sales.
8:30 am – 8:45 am Pacific
Kick Off And Opening Remarks
Get an overview of the entire Content Camp: Content Marketing event and receive workshop instructions, participation guidelines, and tips to stay on track so you can end the first day with your content marketing strategy mapped out and done.
9:00 am – 10:15 am Pacific
Define Your Content Marketing Strategy
Effective content marketing is intentional, purposeful, and planned. In this workshop, you’ll first define a realistic content marketing strategy and its desired outcomes, then define the tactics you’ll use to implement your strategy consistently over time.
10:30 am – 11:45 am Pacific
Establish Your Profitable Content Structure
Outline a profitable content structure that ensures the greatest ROI from your efforts, including better search engine rankings. At the end of the workshop, you’ll walk away with an achievable content plan that fits your business and aligns with your goals.
1:00 pm – 2:15 pm Pacific
Outline A High-Value Lead Magnet
Build your email list and attract new leads with a high-value free resource. In this workshop, you’ll plan a new lead magnet that moves the right people closer to their goals and inspires action from leads who are ready to work with you.
2:30 pm – 4:00 pm Pacific
Use Frameworks To Speed Up Content Creation
Simplify content creation with storytelling frameworks. In this workshop, you’ll learn how to organize ideas and accelerate the creation process for lead magnets and marketing content, and use the Opinion Framework to create two weeks of content.
BONUS RESOURCE!
Capture Attention With Strong Headlines
To capture attention, you must understand the psychology of headlines. Learn how to write compelling headlines and get a collection of plug-and-play headline formulas and examples that ensure you never struggle to write a headline again.
Content Marketing: Day 2 Agenda
You’ll focus on learning and practicing content frameworks that make creating strategic, purposeful content easier, faster, and more effective.
8:30 am – 8:45 am Pacific
Kick Off And Opening Remarks
Share your Day 1 Ah-Has and accomplishments, get an overview of Content Camp Day 2, and receive workshop instructions, participation guidelines, and tips to stay on track so you can end the second day with your 90-Day+ content marketing calendar complete.
9:00 am – 10:15 am Pacific
Discover The Mistakes Framework
Successful content marketing isn’t about creating more content, it’s about distributing content effectively to maximize visibility and reach. In this workshop, you’ll use the Mistakes Framework to create two weeks of marketing content.
10:30 am – 11:45 am Pacific
Use The Recommendation Framework
Whether recommending tools, products, people, or your own products, memberships, courses, or services, the Recommendation framework makes it easy. In this workshop, you’ll make the case for an offer by creating two weeks of helpful content.
1:00 pm – 2:15 pm Pacific
Master The Transformation Framework
Case studies and examples that tell a before and after story help prospective clients see what’s possible if they say yes. In this workshop, you’ll learn to tell powerful stories of transformation and create two weeks of supporting content.
2:30 pm – 4:00 pm Pacific
Practice The Tips + Tricks Framework
Share insightful lessons learned and actionable tips that educate and inspire leads to take action. In this workshop, you’ll reinforce your authority positioning by using the Tips Framework to create two weeks of high-value educational content.
BONUS RESOURCE!
90 Days Of Social Media Ideas
Building a brand and growing a following with social media requires a lot of content and near-constant visibility. Learn how to enhance your content marketing calendar with social content that builds your audience and nurtures connections.
Content Marketing: Day 3 Agenda
You’ll focus on creating a 90-day content marketing calendar for the content you have outlined and generating a year (or more) of new ideas.
8:30 am – 8:45 am Pacific
Kick Off And Opening Remarks
Share your Day 2 Ah-Has and accomplishments, get an overview of Content Camp Day 3, and receive workshop instructions, participation guidelines, and tips to stay on track so you can end the event with your next 90 days of content prepped and ready to go.
9:00 am – 10:15 am Pacific
Learn The Best Practices Framework
Demonstrate expertise by sharing industry standards and best practices that can’t be ignored. In this workshop, you’ll use the Best Practices Framework to create two weeks of content that highlights your knowledge and builds trust in your brand.
10:30 am – 12:00 pm Pacific
Build A 90-Day+ Content Marketing Calendar
Content marketing is easy when you know what to post and where to post it. In this workshop, you’ll use your work from the previous workshops to assemble a strategic content marketing calendar and action plan for the next 90 days and beyond.
1:00 pm – 2:20 pm Pacific
Uncover An Endless Supply Of Ideas (PART 1)
Embark on a LIVE guided idea treasure hunt to uncover inspiration and build a bank of topic ideas that align with your profitable content structure so all content you create leads people back to your free and paid offers and fills your pipeline.
2:40 pm – 4:00 pm Pacific
Uncover An Endless Supply Of Ideas (PART 2)
Continue your LIVE guided idea treasure hunt for topics that earn clicks and drive more traffic to your website and learn how to never again run out of ideas for videos, blog posts, social media, podcast episodes, presentations, webinars, and more.
BONUS RESOURCE!
Repurpose, Reuse, Recycle, And Reinvent
You used six frameworks to outline 12 weeks of new content and prep a new lead magnet. You also found an endless supply of new ideas. Now learn how to amplify your voice and syndicate your message to gain visibility and increase website traffic.
Three Mini Prep Exercises Prepare You For Content Camp Success
Lay the groundwork for effective content creation and purpose-driven content marketing that grabs the attention of ideal buyers.
I want you to walk away from this three-day workshop with a clear content strategy, a complete 90-day+ content marketing calendar aligned with your offers and revenue goals, and the content you need outlined and ready to be finalized — and to do that, I’m helping you prepare with three pre-event mini prep exercises that lay the groundwork for success!
Three Mini Prep Exercises:
- Understand Your Audience + Offers:
This exercise focuses on defining who you’re marketing to, what you’re selling and marketing, and how they intersect so you know what topics to tackle. - Build A Brand Image Bank:
This exercise focuses on the visuals that get paired with your content. It eliminates the stock photo search time-suck and teaches you how to keep visuals on-brand. - Create A Reference Resource Library:
This exercise teaches you how to strategically collect content value-adds and enhancements so the content you create positions you as an authority in your niche.
"Content Camp will revolutionize how you create content if you show up, get focused, and do the work. You'll never get stuck wondering what to say or how to say it and even if you implement just a fraction of what you learn, you'll see results."
Kelly Azevedo
She's Got Systems
"I had the 'I'll get to it soon' approach to creating content but now I'm able to plan in advance and not worry what to write about. If you want to learn more about creating content and don't have a plan to get started, this is a great investment."
James Seligman
Jamesseligman.com
"As Nike says, 'Just do it.' You will not regret the investment of time or money for Content Camp! The hot seats, critiques, and reviews were very valuable and provided live examples immediately applicable to my business and website."
Michael Gburski
Jadefire Development
Get Lifetime Access And Participation Rights!
Make your content marketing easier with Content Camp: Content Marketing, or SAVE BIG with the Content Camp Bundle and get lifetime access to all three workshops: Brand Messaging, Website Copy, And Content Marketing. It's like getting one free!
What's Included In Content Camp?
Everything you need to create a content marketing strategy that is doable and stickwithitable in your schedule.
12 Interactive Workshops
Live Workshops And Q&A To Get You Unstuck And On Your Way
Each day of Content Camp: Content Marketing features interactive workshops with training, instructions, frameworks, examples, and live Q&A so you can get the help and personalized feedback you need when you need it.
Six Content Frameworks
Learn And Apply Six Frameworks That Speed Up Content Creation
You'll learn six step-by-step content frameworks — each framework shows you how to turn one idea into two weeks of content — and apply them to create 90 days of marketing content and a high-value lead magnet.
A 90-Day Content Calendar
Create Your Content Calendar And The Content Needed To Execute It
At the end of this workshop, you'll have a clear content marketing strategy aligned with your revenue goals, a 90-day content marketing calendar, and the content needed to take action outlined, and a new lead magnet in the works.
Mini Prep Exercises
A Little Content Camp Prep To Make The Most Of Your Time
Mini Prep Exercises get you in the right frame of mind for Content Camp: Content Marketing. They make sure you're ready to hit the ground running on Day 1 and get the most out of the workshops, without feeling overwhelmed.
A Comprehensive Workbook
Everything You Need To Use Content Marketing To Expand Your Brand
A comprehensive workbook provides training, exercises, instructions, frameworks, formulas, prompts, worksheets, and even examples so you know what to do, why you're doing it, and exactly how to do it, step-by-step.
Lifetime Access + Participation
Lifetime Access To All Materials And Lifetime Participation Rights
All workshops and live copy review sessions are recorded and registration includes lifetime access to all workshop materials and the ability to attend future Content Camp: Content Marketing live workshop events for free!
Plus, Get A BONUS Training From The SEO Experts At Pathfinder SEO!
Learn how keyword research can improve the discoverability of your content across all marketing platforms.
Search engine optimization (SEO) and keyword research aren’t only for your website copy and primary web pages. SEO can improve the discoverability of your sales and landing pages, blog posts, podcast episodes, videos, and registration and sign-up pages. It can also enhance the effectiveness of your brand messaging and the content you publish across social media.
But doing keyword research for a brand or a web page is different than doing it for specific marketing content.
That’s why my friends at Pathfinder SEO have partnered with Content Camp to provide three unique keyword research trainings — one for each Content Camp event.
- The Content Camp: Brand Messaging SEO training walks you through the process of doing keyword research for your core brand.
- The Content Camp: Website Copy SEO training covers the process of doing keyword research for individual web pages.
- The Content Camp: Content Marketing SEO training reviews the process of doing keyword research for specific pieces of marketing content.
Three More Bonuses To Amplify Your Message
Improve your headlines and get more clicks. Elevate your social presence to build and nurture your audience. Expand visibility for your brand and stay top of mind.
Write Better Headlines To Capture Attention
Bonus Video Training + Workbook
In mere milliseconds, headlines must capture attention and make a lasting impression — one that sparks curiosity, earns clicks, and drives traffic to your website.
In this bonus training, you’ll learn how to write strategic headlines that turn your audience into viewers, readers, listeners, and ultimately subscribers, clients, and customers. You’ll also get more than 25 proven-effective headline formulas, instructions for how to use them, and multiple examples for each formula so you can write better headlines with ease.
Elevate Your Social Media With 90 Days Of Ideas
Bonus Ebook + Checklist
Building an audience on social media means being visible and top of mind on social media. And even though you know you should be posting regularly, you aren’t because you don’t have time to figure out what to post about or what to say that sounds smart and doesn’t get ignored.
It’s time to fix that! This bonus resource gives you more than 100 social media ideas and prompts you can pick and choose from to fill the gaps in your content marketing calendar, better engage your audience, and elevate your social media presence.
Remix + Repurpose To Expand Your Reach
Bonus Video Training + Workbook
Single-purpose content leads to overwhelm, exhaustion, and poor results. Multipurpose content that is syndicated, remixed, recycled, and repurposed means never again recreating the wheel or starting from scratch and a far greater return on your content marketing investment.
In this bonus training, you’ll learn to amplify your brand, increase visibility, and get your marketing content in front of more people by syndicating and repurposing your existing content in multiple formats across multiple platforms.
"Content Camp is worth 10X the price; well above any other content creation system I have seen. The workshop experience and getting input from others were invaluable. I planned out my marketing content for a year and created content that matches my customer journey."
Jill Clark-Mello
Resilience Digital
"Content Camp was really useful because it took all of the little bits and pieces I already knew about creating content for my business and put them together in a clear framework. It helped me organize and develop a content plan that supports my business goals."
Aaron Hockley
techphotoguy.com
"Content Camp is totally worth it. You will get great nuggets of information even if you already have your content planned out. I came up with more blog topics than I can use in one year, which is amazing since that is one thing I was really struggling with."
Angela Williams
ABW Creative Studio
In in three days, you'll define a clear content marketing strategy, outline six high-value pieces of anchor content and 12 weeks of social media content, and create a 90-day content marketing calendar that supports your revenue goals.
Get Lifetime Access And Participation Rights!
Make your content marketing easier with Content Camp: Content Marketing, or SAVE BIG with the Content Camp Bundle and get lifetime access to all three workshops: Brand Messaging, Website Copy, And Content Marketing. It's like getting one free!
"Content Camp is a fantastic value and Jennifer is an excellent leader and teacher! I gained great information on curating content that works."
Britta Larson-Bowers
Idea 3 Creative
"This was perhaps the smoothest online event I've attended. I got very useful feedback about my website and that alone exceeds the ticket price."
Eric Butow
Butow Communications Group
"Content Camp is well worth the investment. The workbook and hot seats are amazing! You'll get all you need to begin creating content."
Kay Kinser
kaysweb.net
"The breadth of Content Camp was incredibly impressive and the on-demand interviews were extremely helpful, providing unique perspectives and insights. The investment will pay for itself many times over as this program provides a complete framework to understand content creation and provides the guidance to put it into action in your business."
David Kissner
DavidKissner.com
"I knew this entire event would be worth it AND I WAS RIGHT. It's astounding that I brainstormed and prepped a year of content in one workshop. I not only walked away with a more positive outlook on the process of content creation, but the beginnings of a real plan for me and my business, shaped largely by frameworks I never even considered before!"
Meredith Silberstein
Indigo Ink Solutions
"Content Camp helped me with more than just the content for my website and marketing. It provided a better understanding of how to plan content for my clients. The attention to detail really stood out and the facilitators provided one "Ah-ha" moment after another. I stepped away with so many new ideas and frameworks to leverage across my business."
Sean Atkinson
Majority.media
"I had tools, content, blog posts, SEO, and social media, but I didn't know how they all fit together. Content Camp gave me a map that weaves it all together. More importantly, because it was a workshop, I now have a content plan for the next 90 days, which I'm really excited about."
T.S. Hall
The Stoic Medium
"If you are thinking about coming to Content Camp, you should just do it. Jennifer Bourn is world-class when it comes to content strategy and content planning, and she can help you take your brand and business to the next level. Don't hesitate, just sign up now."
Shannon Shaffer
Purple Finch Studios
"The Content Camp workbook itself is worth the price of admission, as they say. All of this information at one time would usually be overwhelming. But doing it in a workshop, where you can sit and logically put it together has made all the difference. Thank you."
Rick Engvall
Adventure IT2
"Content Camp isn't about creating more content, it is about creating content aligned with your offers and the buyer journey, then repurposing and promoting that content so it reaches the right people. The Zoom working sessions were incredible because the speakers answered every question thoughtfully rather than leaving you to figure it out on your own."
Clare Lewis | Clareconcept.com
When You Sign Up For A Content Camp Virtual Workshop, You Get Lifetime Access!
Each workshop — Brand Messaging, Website Copy, And Content Marketing — is $299. Sign up for one workshop or get the Content Camp Bundle for $599 and get lifetime access to all three workshops.
Content Camp: Brand Messaging
Define a powerful, clear message that resonates with the right audience
Now Available On Demand!
Everything you need to define and clarify your brand message so you can speak powerfully and confidently about what you do and why it matters, in any medium. Get formulas, frameworks, directions, prompts, examples, live support, and message reviews.
Content Camp: Website Copy
Write website copy that turns browsers into buyers and subscribers
Now Available On Demand!
Everything you need to write compelling, persuasive website copy that makes your offers irresistible. Get step-by-step frameworks, directions, prompts, examples, and worksheets, live support, and copy reviews for all of the most common web pages businesses need.
Content Camp: Content Marketing
Create a content marketing plan to increase traffic, visibility, and reach
Now Available On Demand!
Everything you need to increase website traffic and organic reach with content marketing so you can grow your email list, attract more clients, and make more sales. Get frameworks, formulas, directions, resources, examples, live support, and strategy/content reviews.
Content Camp: Content Marketing FAQs
If you have a question about Content Camp, I have an answer for you!
What are the Content Camp workshop dates again?
Content Camp: Brand Messaging, Content Camp: Website Copy, and COntent Camp: Content Marketing are now available on demand. The dates for the live 2023 workshops are TBD.
I want the bundle but is there a payment plan?
YES! If you’re all-in and want to attend all three Content Camp workshops but also want to spread out your investment, you can take advantage of the three-payment plan option and split it into three easy payments of $200.
Are the workshops recorded? How long will I have access?
Yes, all live event workshops and review sessions are recorded. Registration includes lifetime access to all workshop materials — the prep exercises, workshop training videos, audio downloads, workbooks, worksheets, and recordings.
The interactive part of the workshops — Q&A and copy review sessions — remain available through the end of the year. I don’t maintain access to those forever because they’re specific to attendees, based on the action they’re taking at the moment, and by then, obsolete.
How is the workbook provided to attendees?
The workbook is provided in PDF format. Attendees can visit the Content Camp: Content Marketing Workshop Headquarters to download the workbook file one week prior to the event. For those who like to work digitally, all worksheets are also provided in Google Docs or Google Sheets formats.
What do I need to participate in Content Camp?
Each workshop will guide you through carefully-planned exercises step-by-step and the workbook contains everything you need. Plan on downloading and printing the Content Camp: Brand Messaging workbook in advance. Most attendees have it printed/bound somewhere like The UPS Store or FedEx Office, others put it in a binder.
You can stream/access the workshops from any device like your smartphone or a tablet, but there are some that will be easier if you are at a computer with access to files. You also may want your favorite pencils/pens, highlighters, a yummy beverage and snacks, and maybe even some sticky notes!
Can bring my virtual assistant or team to Content Camp?
YES! It’s a brilliant plan to have anyone working on your brand go through Content Camp: Content Marketing with you so you can collaborate on the exercises and ensure everyone is on the same page. Each person who participates, however, must have their own ticket and unique login. Reach out for group pricing.
What happens if I bought a ticket but can’t go to Content Camp?
All Content Camp: Content Marketing ticket sales are final and non-refundable. You may transfer your ticket up to two weeks prior to the workshop start date. After that, tickets are locked down and no longer transferable.
Have a question that hasn’t been answered on this page?
Ask me anything about Content Camp: Content Marketing or the Content Camp Workshop Bundle! I’m happy to answer questions and help you figure out if one or all of the workshops can help you achieve your goals.
How do the workshops work when attendees are remote and not in the same room?
All workshop sessions are split into two sections:
- A 15-20ish minute pre-recorded workshop training with instructions
- A hands-on group working session and live Q&A
You can choose to watch the training and instruction session and then work on your own, or you can hop into a shared Zoom Room to work alongside other attendees and ask questions.
My advice is to be careful of spending too much time worried about what other people are doing and asking. Make Content Camp about advancing YOUR goals and YOUR business.
Everything is recorded and available to revisit for TWO WEEKS after the event. This means you have permission to be selfish. You can mute the workshop portion, get your work done, and jump in only when you have a question, then come back and listen to questions asked by others later on.
How you do Content Camp is up to you.
Get Lifetime Access And Participation Rights!
Make your content marketing easier with Content Camp: Content Marketing, or SAVE BIG with the Content Camp Bundle and get lifetime access to all three workshops: Brand Messaging, Website Copy, And Content Marketing. It's like getting one free!
