Content Camp: Website Copy Logo

The Live Workshop May Be Over, But That Means You Can Get Everything On-Demand And Write Your Copy At Your Own Pace!

Learn To Write Website Copy That Converts

Whether you're creating copy for your first website, upleveling existing website copy to align with your big vision, or rewriting your website copy for a rebrand or redesign, you're in the right place.

If you are building a brand or business of any kind, you need a website. And if you need a website, you need website copy — the words and text that fill each page and persuade a visitor to hire you, buy from you, learn from you, or subscribe to your email list.

Yes, you could hire a copywriter to write your website copy but maybe…

  • You tried hiring a copywriter and it didn’t work out so well. The draft copy you received sounded nothing like you!
  • You reached out to a few copywriters but their intake forms were intense and you didn’t have answers to all of their questions.
  • You don’t have unlimited funds and copywriters are EXPENSIVE! You’d rather spend your hard-earned money on design and marketing.

So you decided to do it yourself. You are the expert on your business after all. And, you’re one smart cookie. So planning, outlining, and writing your own website copy couldn’t be that hard, right?

Wrong. OMG. So unbelievably wrong.

I-started-this-six-months-ago-and-I’m-still-not-done wrong…

I get it. Writing website copy seems simple, and dare I say easy… until you actually sit down and start doing it!

It’s freaking hard to write about yourself and your own business!

Since you’re here, I’m guessing you can relate and one of these examples describes you perfectly:

  • I’m overwhelmed and struggling to get my website copy done. It’s holding me back and negatively affecting my business.
  • I’ve started writing my website copy and even have a draft done but it doesn’t feel quite right and I don’t know why.
  • I avoid working on my website copy because it feels really complicated and I’m not sure what to say or where to start.
  • I want to write my own website copy and I’m confident I could do a great job — but I need some help and guidance.
  • My web designer said I had to provide the final website copy before they start my website and WTF? How do I do that?!

I feel your pain and so do A LOT of other business owners just like you. I write copy for a living and writing copy for my own website is one million times harder than writing copy for my clients.

But I learned a secret that changed everything.

Professional copywriters never start with a blank screen and zero direction and magically produce brilliant, conversion-focused copy.

Experienced copywriters know that the secret to writing head-turning copy that converts is working with proven frameworks, templates, and prompts — and over the years, I’ve collected, tweaked, created, and refined my own collection of copywriting tools, frameworks, and resources that make writing website copy easier and faster.

That’s exactly what I’m sharing at Content Camp: Website Copy!

Get Your Website Copy Done At Content Camp

From your Home and About pages to your Services and Contact pages to your testimonials and calls to action, we'll cover it step-by-step one page at a time.

When you snag a ticket to Content Camp: Website Copy (or the bundle of all three Content Camp events) and join me for three days of workshops, you’ll get the what, the why, the who, the where, the when, and the how.

You’ll also get:

  • Frameworks, templates, wireframes, and instructions so you know what to say on each page, how best to say it, and in what order to say it.
  • Direct, specific, actionable feedback from experts on your website copy drafts so you can feel confident in your direction and message.
  • A comprehensive workbook that covers every aspect of Content Camp: Website Copy that you can reference again and again.

What’s even better is that because the event is workshop-style, you’ll be working on your website copy and making meaningful progress in every session — and you’ll have guidance, help, and support every step of the way!

  • TRUTH: Most attendees leave with their copy done and ready for a final proofread, others with solid drafts of their top-level pages completed. It is possible!

It’s pretty incredible to see someone who has been agonizing over their website copy for months, show up, focus, and not only get it done in three days but also feel excited and proud of the quality of copy they produced!

I want you to feel that relief and joy too.

Kiki Robinson

"I was stuck. Really stuck. I felt overwhelmed and did everything but write my website copy. Then I discovered Content Camp: Website Copy. I just knew I found what I needed, only had a few minutes to make a decision (the workshop had already started), and went with it — and I don't regret it a bit.

I finally understand that a big part of why I felt stuck was not having frameworks in place for my offers. I am very thankful for the in-depth information about each website page included in the workbook and the live copy reviews were bomb. I now feel empowered and have valuable resources to leverage as I write my copy."

Kiki Robinson | Faith Artist

Hiring A Copywriter Costs Thousands. Lifetime Access To Content Camp: Website Copy Is Less Than $300!

Website copy causes more frustrating delays than an understaffed restaurant on a Friday night. Put your money where your mouth is and get your website copy done with Content Camp: Website Copy or SAVE BIG with the Content Camp Bundle and get lifetime access to all three workshops: Brand Messaging, Website Copy, And Content Marketing.

Content Camp: Website Copy $299

Sign Up Now!

OR

Content Camp Workshop Bundle $599

Sign Up Now!

Payment Types

Content Camp Day 1 Agenda

You'll focus on what you're selling, write the copy for an offer page that converts, and set clear expectations with your portfolio or experience page.

8:30 am – 8:45 am Pacific
Kick Off And Opening Remarks
Get the lay of the land for the entire Content Camp: Website Copy event, instructions for all workshop and review sessions, and guidelines for participation. Receive tips to reduce overwhelm, stay focused, and get the best results.

9:00 am – 10:45 am Pacific
Write Your Services Or Offer Page
To inspire a visitor to take action, they must connect with your offer and message. In this workshop, you’ll write your offer page(s) and position your services, course, membership, program, or product as the best choice for your ideal clients and customers.

11:00 am – 12:15 pm Pacific
Breakouts: Build Your Portfolio / Highlight The Experience
People want to know about your work, your approach, and the experience they will have. The Portfolio Workshop covers how to build a portfolio that converts, while the Experience Workshop covers how to share your methodology or client experience.

12:30 pm – 1:00 pm Pacific
Copy Quickie: Your Calls To Action
Every page on your website will have a specific purpose — to get visitors to take action, and that is done with a call to action (CTA). In this mini-workshop, you’ll learn the type of CTAs you need, where to put them, and how to ensure they drive action.

1:00 pm – 3:30 pm Pacific
Solo Work: Get Focused And Get It Done
The workshops provide time to get started writing your copy and Q&A to get you unstuck. Now, you’ll continue that work on your own, without distraction, to finish solid drafts of your offer page and either your experience page or portfolio entries.

3:30 pm – 5:00 pm Pacific
Get Actionable Feedback On Your Copy
It’s difficult to evaluate the clarity of your copy and its ability to captivate others. In this hot seat session, you can submit your draft copy to get on-the-spot feedback or watch the copy reviews to get insights and tips to improve your copy.

Content Camp Day 2 Agenda

You'll write a story-driven about page that reflects your personality and supports your offers and craft your next steps pages to capture hot leads.

8:30 am – 8:45 am Pacific
Kick Off And Opening Remarks
Get the lay of the land for the second day of Content Camp. Receive instructions for all workshop and review sessions, guidelines for participation, and tips to stay on track and get the support you need. Share your Day 1 Ah-Has and accomplishments.

9:00 am – 10:45 am Pacific
Write Your About Page
Your about page helps your audience get to know you, trust you, and build a meaningful connection with you. In this workshop, you’ll write an about page that positions your offer as the best solution and positions you as the best person to deliver results.

11:00 am – 12:15 pm Pacific
Breakouts: Create Your Next Steps Pages
Your website needs to turn visitors into buyers and subscribers, which means defining the process for taking action. Based on your needs, choose the Contact Page, Inquiry Page, or Thank You Page Workshop and invite prospects to take the best next step.

12:30 pm – 1:00 pm Pacific
Copy Quickie: Personality Injections
The secret to writing unique website copy that resonates with ideal buyers is infusing your personality into the copy. In this mini-workshop, you’ll learn how to let your personality shine (without overdoing it) and get prompts that make it easier!

1:00 pm – 3:30 pm Pacific
Solo Work: Get Focused And Get It Done
Writing great website copy, means immersing yourself in your brand. In this two-hour time block, you’ll continue working on the copy started during the morning workshops, so you can finish a draft of your about page and create your next steps pages.

3:30 pm – 5:00 pm Pacific
Get Actionable Feedback On Your Copy
You may be too close to your own story and brand to see its magic and potential impact. In this hot seat session, you can submit your draft copy to get on-the-spot feedback or watch the copy reviews to get insights and tips to improve your copy.

Content Camp Day 3 Agenda

You'll write captivating homepage copy that leads visitors to your most important pages and create pages that enhance authority and build trust.

8:30 am – 8:45 am Pacific
Kick Off And Opening Remarks
Get the lay of the land for the last day of Content Camp. Receive instructions for all workshop and review sessions, guidelines for participation, and tips to get your website copy completed. Share your Day 2 Ah-Has and accomplishments.

9:00 am – 10:45 am Pacific
Write Your Website Home Page
A successful home page provides a snapshot of your website on a single page. It introduces capabilities, teases possibilities, and reinforces authority. In this workshop, you’ll write your homepage and ensure it helps ideal buyers realize they’re in the right place.

11:00 am – 12:15 pm Pacific
Breakouts: Speaking, Media, Or FAQs
Business growth is about expanding brand visibility and helping leads feel comfortable and confident taking action. Choose your workshop: Write your speaking page, craft a powerful media page, or learn to leverage FAQs to close sales faster.

12:30 pm – 1:00 pm Pacific
Copy Quickie: Email Marketing Opt-In Offers
Not all visitors will be ready to hire you or buy from you. Invite them to stay in touch so you’re top of mind when they are ready. In this mini-workshop, you’ll discover best practices for integrating an email list-building opt-in offer with your website.

1:00 pm – 3:30 pm Pacific
Solo Work: Get Focused And Get It Done
In this final two-hour time block, you’ll once again, work on your own, without distraction, to finish your homepage copy and revisit the drafts of your other web pages to refine your copy and ensure your message is consistent from page to page.

3:30 pm – 5:00 pm Pacific
Get Feedback On Your Copy
Are you explaining your work and its impact in a clear and compelling way? Submit your draft copy in this final hot seat session, to get on-the-spot feedback or watch the copy reviews to get insights and tips to improve your copy.

Make The Website Copywriting Process Easier By Preparing For Success

Five mini prep exercises help you get ready to participate fully in Content Camp: Website Copy and set you up for success without overwhelm.

To get your website copy done in three days, we’ll hit the ground running on the first day of Content Camp: Website Copy and dive right into writing copy for your services and offer pages.

It’s serious work because the success of your business is serious stuff.

  • I won’t lie, tell you it’s going to be easy, and sugarcoat things to trick you into signing up. If writing your website copy was easy, you’d already have it done.
  • I will help you prepare for Content Camp so you’re ready to go on day one, with five mini pre-event prep exercises — each with a step-by-step workbook.

Five Mini Prep Exercises To Set You Up For Success:

  1. Understand Your Audience:
    You can’t write copy that captures attention and helps people identify as a perfect fit if you don’t know who you’re speaking to or what they care about. This exercise shows you how to gather audience insights that help you write copy that converts.
  2. Assess Your Testimonials:
    This exercise shows you how to get testimonials that sell your offers, what to do if you don’t have clients or customers yet, and how to use customer feedback to create sales statements ideal clients and customers can relate to.
  3. Review Your Brand Assets:
    You likely already have marketing materials, profiles, and copy written for your brand. This exercise walks you through the process of assessing the copy you already have so you don’t have to start from scratch if you don’t need to.
  4. Define Your Website Strategy:
    Every website has three core sections, each with a different purpose. This exercise will walk you through the process of not only defining your website goals and desired outcomes but also planning your website strategy and the pages you need.
  5. Get In The Right Frame Of Mind:
    Mindset is everything when it comes to writing effective website copy. This brainstorming exercise will help you rev up your creativity and start thinking about the pages you’ll write at Content Camp and the details you want to communicate.

Get Your Website Content Done With Lifetime Access To Content Camp: Website Copy!

Website copy causes more frustration than an overbooked doctor's office on a Monday afternoon. Make an appointment with Content Camp: Website Copy or SAVE BIG with the Content Camp Bundle and get lifetime access to all three workshops: Brand Messaging, Website Copy, And Content Marketing.

Content Camp: Website Copy $299

Sign Up Now!

OR

Content Camp Workshop Bundle $599

Sign Up Now

Payment Types

What's Included In Content Camp: Website Copy

Everything you need to plan, write, and publish your website copy with total confidence that it will visitors into clients, customers, and subscribers.

Plus, Get A BONUS Training From The SEO Experts At Pathfinder SEO!

Learn how to think about and perform keyword research for your website's most important web pages.

Pathfinder SEO Website Copy Keyword Research Bonus

Search engine optimization (SEO) plays a critical role in the success of your website. A good SEO strategy starts with keyword research and using the keywords you identify throughout your website copy, and on sales and landing pages, blog posts, and/or podcast episodes. Keyword research also plays a role in the success of your brand messaging and content marketing.

That’s why my friends at Pathfinder SEO have partnered with Content Camp to provide three unique, SEO-focused keyword research trainings — one for each Content Camp event.

  • The Content Camp: Brand Messaging SEO training walks you through the process of doing keyword research for your core brand.
  • The Content Camp: Website Copy SEO training covers the process of doing keyword research for individual web pages.
  • The Content Camp: Content Marketing SEO training reviews the process of doing keyword research for specific pieces of content and campaigns.

Meet Your Workshop Leaders

Get to know the experts you'll be learning from and working with during your three days at Content Camp.

Jennifer Bourn

Jennifer Bourn, Designer, Content Strategist, Business Mentor

With 23 years of experience, Jennifer Bourn leverages her graphic design, web design, and copywriting background to help small businesses build brands, create content, and grow profitable online platforms. Known for her ability to make the complex simple, Jennifer has parlayed her experience into webinars, workshops, business training programs, and online courses that help freelancers build sustainable, enjoyable, profitable businesses that support the lifestyle they desire.

Chris Lema, VP at Nexcess

Whether telling a story from stage, on a website, or in a blog post, Chris Lema knows which words to use to get people to act. It’s a skill he’s refined over the last thirty years, and one he’s been sharing for the last ten years. Unlike gifted copywriters who can’t explain what they’re doing, Chris has helped countless entrepreneurs with their website copy, speeches, and landing pages. As a VP at Nexcess, he’s often found at conferences, on stage, continually refining the communications strategies he’ll share with you.

Kelly Azevedo

Kelly Azevedo, Founder of She's Got Systems

Kelly Azevedo is the founder of She’s Got Systems. She is an experienced online business strategist, systems expert, and implementation master. For the past 10 years, Kelly has worked with successful online businesses to build powerful business backend systems that deliver long-lasting results. She teaches systems for marketing and launches, hiring and team management, and the customer journey, all to help entrepreneurs create more freedom and build stronger businesses.

When You Sign Up For A Content Camp Virtual Workshop, You Get Lifetime Access!

Each Content Camp workshop — Brand Messaging, Website Copy, And Content Marketing — is $299. Sign up for one workshop or get the Content Camp Bundle and get lifetime access to all three Content Camp workshops.

Content Camp: Website Copy FAQs

If you have a question about Content Camp, I have an answer for you!

What are the Content Camp workshop dates again?

Content Camp: Brand Messaging, Content Camp: Website Copy, and Content Camp: COntent Marketing are now available on-demand. Dates for the live 2023 workshops are TBD.

I want the bundle but is there a payment plan?

YES! If you’re all-in and want to attend all three Content Camp workshops but also want to spread out your investment, you can take advantage of the three-payment plan option and split it into three easy payments of $200.

Are the workshops recorded? How long will I have access?

Yes, all live event workshops and review sessions are recorded. Registration includes lifetime access to all workshop materials — the prep exercises, workshop training videos, audio downloads, workbooks, worksheets, and recordings.

The interactive part of the workshops — Q&A and copy review sessions — remain available through the end of the year. I don’t maintain access to those forever because they’re specific to attendees, based on the action they’re taking at the moment, and by then, obsolete.

How is the workbook provided to attendees?

The workbook is provided in PDF format. Attendees can visit the Content Camp: Website Copy Workshop Headquarters to download the workbook file. For those who like to work digitally, all worksheets are also provided in Google Docs or Google Sheets formats.

What do I need to participate in Content Camp?

Each workshop will guide you through carefully-planned exercises step-by-step and the workbook contains everything you need. Plan on downloading and printing the Content Camp: Website Copy workbook in advance. Most attendees have it printed/bound somewhere like The UPS Store or FedEx Office, others put it in a binder.

You can stream/access the workshops from any device like your smartphone or a tablet, but there are some that will be easier if you are at a computer with access to files. You also may want your favorite pencils/pens, highlighters, a yummy beverage and snacks, and maybe even some sticky notes!

Can bring my virtual assistant or team to Content Camp?

YES! It’s a brilliant plan to have anyone working on your brand go through Content Camp: Website Copy with you so you can collaborate on the exercises and ensure everyone is on the same page. Each person who participates, however, must have their own ticket and unique login. Reach out for group pricing.

What happens if I bought a ticket but can’t go to Content Camp?

All Content Camp: Website Copy ticket sales are final and non-refundable.

Have a question that hasn’t been answered on this page?

Ask me anything about Content Camp: Website Copy or the Content Camp Workshop Bundle! I’m happy to answer questions and help you figure out if one or all of the workshops can help you achieve your goals.

Accept Website Shame, Or Finally Write Copy You Can Be Proud Of, It's Up To You!

Waiting for your website to be "ready" is as frustrating as waiting in the 85-car-long In-N-Out Drive Thru line at noon! Stop waiting! Sign up for Content Camp: Website Copy or SAVE BIG with the Bundle and get lifetime access to all three workshops: Brand Messaging, Website Copy, And Content Marketing.

Content Camp: Website Copy $299

Sign Up Now!

OR

Content Camp Workshop Bundle $599

Sign Up Now!

Payment Types