Calculate your freelance rates, identify your pricing strategy, and package your services for profit
Pricing Freelance Work Can Be Easy
If you want to know exactly how to price every project, feel confident in every money conversation and proposal, and build a stronger brand and more profitable business, you're abso-freaking-lutely in the right place!
Why pricing feels so hard...
When I started my business 21 years ago, I didn’t know how to price services, and holy nuggets, figuring out what to charge was hard! And maybe, just maybe, you’ve based your freelance rate on some of the same things I did:
- What you think clients will pay.
- Your old 9-to-5 salary or gig-site rates.
- What you think competitors charge.
- The rate friends told you to charge.
- Industry rate data and reports.
- Pricing shared in a Reddit thread.
- Other freelancers’ websites.
- What feels fair and reasonable.
Unfortunately, these pricing methods don’t work because they don’t reflect the basic, bottom-line math of running your specific business. Making financial decisions based on feelings, guesses, old data, assumptions, and other people’s highlight reels isn’t a good long-term play, and really, numbers are only part of the equation.
Your packaging and pricing are part of your brand. How you package, position, present, and price your services shapes how prospective clients perceive your business, your offers, your expertise, and the value of your work. Every pricing decision sends a signal that either reinforces the reputation you’re building or works against it.
When you don't know your numbers...
Pricing uncertainty leads to undercharging, which leads to under-earning. You tell yourself it’s temporary — just until you get more experience, more clients, case studies, a better portfolio — or it’s because you want to be accessible, flexible, accommodating…
But undercharging runs you ragged because you’re great at what you do, your brand is solid, and new clients keep saying yes! You tell yourself you’ll figure it out later, but you’re stuck:
- Doing great work but working more hours than you’re getting paid for.
- Knowing your work has high value but second-guessing every number.
- Spending hours creating each proposal and feeling your stomach drop when you hit send.
- Seeing a bank account that doesn’t reflect how hard you work or how good your work is.
- Feeling like you’re hustling but not getting ahead or building your brand.
And the worst part? Other freelancers, who are less experienced and skilled, and doing a lower quality of work are charging way more than what you charge for the same work — and that needs to change, like, right now. Or yesterday.
What if your pricing was perfect?
When you stop guessing and start using a pricing system based on your actual data and basic math, you show up as a confident partner and clients say yes more often!
Imagine this…
A perfect-fit lead finds you and reaches out. You hop on a quick call and it goes great. You’re excited, they’re excited, and they ask for a proposal. Instead of spiraling into three days of research, comparison, calculation, and self-doubt, you open your rate card, build a custom quote in 20 minutes, and send it off with zero anxiety.
Or maybe…
When a client asks about pricing for a new project, you don’t flinch, discount, or start negotiating with yourself. You pull up your data and state the investment confidently like the expert you are. After they say yes, you don’t worry that the price you quoted will bite you in the butt because you know your numbers are right.
This could sooooo be you. Scroll down to find out how!
Introducing Packaging & Pricing For Freelancers
A Step-By-Step Framework That Makes Pricing Easy
Learn how to align your pricing with your brand and package your services for profitability! Learn to package, price, and position your services so you can pay yourself well, pay your expenses, build your emergency fund, and create the profit your brand and business need to grow.
"This course is a great resource to gain clarity in your finances and offerings, which will give you confidence in your pricing structure. It will help you discover if you are undercharging, covering your expenses, or on the right track. It is a great course for anyone starting out in their business journey or established entrepreneurs."
Ruth Barrow
Whistlercreative.ca
"I was creating a new VIP/Day Rate service but didn't know how to price and package that type of service. I loved the step-by-step process in Packaging + Pricing. It's an eye-opening exercise that showed how little I have been charging. I now know my day rate is $1200, not the $750 I was going to charge! Wonderful format."
Karlene Cameron
Datadesign.fun
"In Packaging + Pricing, you'll figure out what price you should be charging (hint: it's probably more than you think). After I took this course, I quoted a new project and felt nervous about my new rate. I didn't get the nerve to quote the new hourly I worked out in the class but it was close, and the client didn't blink. That felt good!"
Karen Mazza
Thestudio88.com
Packaging & Pricing Gives You The Tactical How-To For Setting Your Rates
This freelance pricing course provides the strategy, math, and confidence to price your services for profit, finally ditch the crossed fingers and "I hope this works" energy, and offer packages that reiforce your brand reputation.
Packaging & Pricing isn’t about money manifestation, abundant thinking, or charging your worth. It won’t tell you to “manifest your way to money” or to “just raise your rates 20%” without any context or understanding of your unique business and financial situation. And your worth is definitely NOT something your business, brand, or pricing determines.
Packaging & Pricing is a practical, step-by-step freelance pricing framework.
Inside, you’ll learn how to:
- Identify your right minimum hourly rate and goal rate.
- Choose pricing models that fit how you work and think.
- Build a rate card to price projects in minutes instead of hours.
- Package your services for clarity and profit.
- Calculate your effective hourly rate (and how to fix it if it’s off).
- Set and track financial goals that support your business and your life.
- Test your pricing to find that sweet spot of consistent yeses.
You’ll walk away knowing your numbers, trusting your pricing, creating proposals faster than ever before, and feeling totally confident talking about your pricing in any situation.
And that’s just the core Packaging & Pricing course!
When you join, you’ll also get access to everything you need to Raise Your Rates With Integrity, if that’s what you discover you need to do, and an entire library of course-adjacent Pricing Quickies covering everything from money mindset and money lingo to sales and pricing psychology to pricing strategies and getting paid.
What You Get
Access three learning experiences that teach you how to set your freelance pricing, how to raise your freelance rates, and how to think strategically about money, pricing, revenue, profit, and getting paid.
Packaging & Pricing Course
Use data and math to get your pricing right, ship proposals fast, and boost your brand.
Get it done in 2 hours, 35 minutes.
The freelance pricing course that gives you the strategy, structure, and math you need to hit your financial goals. Learn how to package and price your services for capacity, sustainability, and profitability, and get a pricing calculator and examples to get your pricing right.
Pricing Quickies Library
Mini trainings that develop your money mindset, confidence, and pricing expertise.
All Quickies are 3-10 minutes long.
A collection of mini-lessons on money mindset, pricing psychology, buyer behavior, brand positioning and impact, and all the weird money stuff that messes with your head when you're selling professional services, creating packages, pricing projects, and shipping proposals.
Raise Your Rates Course
Navigate those “pay-me-more” conversations without awkwardness or fear.
Get 45 minutes of focused training.
A mini-course that shows you how to raise rates with confidence, clarity, and professionalism. Learn how to prepare for, communicate, and implement a price increase with existing clients while protecting your brand, and get a collection of customizable rate increase scripts.
Hey there! I’m Jennifer Bourn, but you can call me Jen!
I quit my agency job to do my own thing in 2005. I had no idea what I was doing, I made ALL the pricing mistakes, and when I realized just how much my pricing and packaging affected my brand and how I was perceived as an expert, I sought help. I learned, asked ALL the questions, made changes, gathered data, and made more changes.
Figuring out the right pricing for my services, how I work, and my specific brand, business, and financial situation changed EVERYTHING in such a fantastic way.
Ditching the generic pricing advice wasn’t easy. There’s A LOT more to pricing than just data and math. Its impact reaches far beyond what you get paid, which is why I created Packaging & Pricing and why I’m sharing everything I’ve learned about packaging, pricing, positioning, and branding, along with the tools I’ve created.
The Nitty-Gritty Of What's Included
Learn by video, audio, or text. Join me for live Q&A or take advantage of asynchronous support options. Get calculators, scripts, and worksheets.
Get a digital pricing calculator (Google Sheets) that will guide you through the process of identifying your right rate based on your business finances, revenue goals, work style, and capacity.
Every lesson in the Packaging & Pricing course and the Raise Your Rates With Integrity course are available in video format with speed controls, and as downloadable MP3s.
Courses include PDF handbooks for every lesson. The handbooks include the lesson in text format, instructions for the exercises, and applicable scripts or worksheets.
Prefer to read? No problem! Pricing Quickies content is also provided in text and audio formats below the video, so you can read your heart out and learn how you like to learn.
Sometimes you need to see it done before you can wrap your head around a concept or get started. That's why completed examples of every lesson worksheet are provided.
Whatever you need to implement a lesson in your business, it's included. From a rate card template to a digital package builder to rate increase scripts, I've got you covered!
Help is always available. Asynchronous support is available through lesson comments, discussion posts, and real-time chat. Live support is available during near-weekly office hours.
Packaging & Pricing is offered inside the Business Your Way Community. When you join BYW, you get access to the course, the live cohort, and all other member benefits.
Get Packaging & Pricing Today And Get Started!
A Step-By-Step Framework That Makes Pricing Easy
Learn how to align your pricing with your brand and package your services for profitability! Learn to package, price, and position your services so you can pay yourself well, pay your expenses, build your emergency fund, and create the profit your brand and business need to grow.
The Full Packaging & Pricing Breakdown
Still noodling? That logical side of your brain need more detail? No problem! Here's a breakdown of how Packaging & Pricing is structured and what's covered in each learning experience.
The Core Packaging & Pricing Course
Learn a step-by-step framework for pricing your services — the what, why, and how — and use a pricing calculator customized for your business to find your right rates. Go from “I have no idea what to charge,” to “I know exactly what to charge, how to price my services, and how to ship proposals faster,” in nine lessons.
The Packaging & Pricing course lessons:
- Course Introduction
Meet Jen and get grounded in how your pricing impacts brand perception, and the core course, how it works, and how to get the most from your investment. - Identify Your Proper Freelance Hourly Rate
Calculate your minimum and goal hourly rates based on your expenses, profit targets, and capacity. Discover exactly what you need to charge to stay profitable. - Select A Pricing Model That Fits Your Working Style
Learn the pros and cons of different pricing models and figure out which work best for your brain, services, and financial goals. - Create A Rate Card To Easily Price Your Packages
Build an internal rate card based on real data so you can price custom projects quickly and accurately. - Package Your Freelance Services for Profit
Learn to create packages that make it harder to price-shop, and make you an incomparable, must-have for ideal clients. - Clarify The Value Of Your Packages
Create an irresistible offer aligned with your ideal clients. Communicate the impact of your package features to position it as the no-brainer best choice. - Evaluate Your Freelance Package Profitability
Find your effective hourly rate to uncover the health of your projects and where profit margins slip. - Set And Track Your Financial Goals
Set monthly revenue goals and track your progress with simple tools, so you can make smart financial decisions with clear data. - Test Your Freelance Package Positioning
Gather feedback and data to evaluate your package and its pricing, and find opportunities to refine its positioning to support your brand.
The Raise Your Rates With Integrity Course
Raising rates is one of the fastest and scariest ways to increase revenue because the ramifications of getting it wrong can damage your client relationships and brand reputation.
This short, five-lesson mini course shows you exactly how to raise your rates and protect your brand without losing clients, making clients mad, or feeling like a greedy jerk. Plus, get a collection of professionally-written, proven-with-clients rate increase scripts.
The Raise Your Rates course lessons:
- Raise Your Rates With Integrity
Shift how you see the value and impact of your work and position rate increases in a way that earns client buy-in. Step into the right pricing (or premium pricing) and feel great about what you charge, because you know it supports your financial goals and your brand. - Overcome The Fear of Raising Your Rates
Understand where pricing fear comes from, manage your nerves with data, and prepare for client reactions by creating a plan that increases your chances of success and retention. - Plan Your Rate Increase
Create a strategy that accounts for your revenue needs, lead pipeline, and client mix. Minimize pushback and retain your best clients while charging what you deserve. - Communicate Your Rate Increase With Confidence
Learn how to talk about your rate increase with clarity, empathy, and total professionalism. Navigate price conversations with existing clients without awkwardness or fear. - Rate Increase Script Collection
Get customizable, professionally written scripts for 10 different client scenarios so you know exactly what to say and how to say it, and can easily adapt the message to fit your brand voice.
The Library Of Pricing Quickies
Access a growing collection of mini lessons — each 3-10 minutes long — on the mindset, psychology, and strategy behind pricing professional services and using your pricing as a credibility signal for your brand.
Each Pricing Quickie is designed to shift how you think and speak about about money, budgets, packaging, pricing, value, and getting paid — and how all of it impacts your brand. Whether you want additional tactical training or to dive into some “money woo,” this is where you’ll find it.
Get mini money trainings on topics like:
- Money mindset and how it affects your pricing decisions.
- The difference between clients who see you as an expense vs. an investment.
- Understanding and navigating Impostor Syndrome.
- Specific, service-related pricing dos and don’ts.
- Sales psychology and how to use it ethically to make your offers more compelling.
- How to position affordable services without sounding cheap.
- Why price might not be the problem.
- Charm pricing, comparison pricing, discount strategies, and when to use them.
- When NOT to raise your rates (yes, really).
- And so much more!
"I wanted to get a better idea how to price my work and this course did that and more. It gave me alternative ways to think about pricing, billing, and expenses, and now I have a rate card that will help me easily create strong pricing for clients, whether in packages or by the hour. Jennifer's knowledge and expertise are the best I've seen when it comes to being an entrepreneur, and she takes her time giving both pros and cons to each type of pricing structure. If you want to get a handle on your pricing, take this course."
Tina DeMarco
Memoirmuse.com
"I am truly skeptical of courses but this one will give you so much information, content, and more. If you're beating your head against a wall because you don't understand or know how to package and price your services, this is for you — Jennifer teaches you how to build and price packages. The exercises get information out of your head so you can understand it and help you realize the value in your work. Packaging + Pricing will help you stop compromising, discounting, and/or giving value away for free, which is what it has done for me."
Levi Guillory
Paradigmsolutions.co
"This course is life-changing, especially if you don't look at your numbers regularly. The exercises will open your eyes to what you really need to earn and how easy it can be to achieve with the right pricing. My biggest revelation was thinking about business money and personal money as two different things — while I know better, I still fall into the trap of thinking that $X for a website = $X in my pocket. Now, I'm pricing my Day Rates accurately and know exactly how many I must do per month (and it's surprisingly few)."
Anchen Le Roux
Simplydigitaldesign.co.za
"Packaging + Pricing helped me see I was drastically undercharging for my expertise and services. It was less of an ah-ha and more of an 'OMG What was I thinking!' I immediately implemented changes and went from struggling to cover expenses to forecasting financial goals and having a clear plan that has increased profits. You can't beat the results."
Sean Atkinson
Majority.media
"I wanted to change up my offers and had no idea where to start with creating and pricing new packages. This course makes you think. You're going to have to do some math, but it's good math so don't be scared. When you're done, you'll have packages that serve the needs of your customers and make certain you're not working for too little or free."
Leanne Mitton
Norlink.ca
"Packaging + Pricing is a must-have, game-changer for any business owner! I’ve been in business for seven years and it wasn’t until I took this course (and did the work) that I realized how much I was undercharging for my time. As transformational as that was, understanding how best to package my services brought my business to a new level."
Michael Gburski
Jadefiredev.com
Is Packaging & Pricing Right For You?
Packaging and pricing are the foundations of a profitable business. They are also strong brand signals. The right pricing communicates the value and impact of your work, shapes perception, strengthens your brand, and reinforces its market positioning. The wrong pricing does exactly the opposite.
What you need to know before investing...
Results require work. This program guides you through that work step-by-step.
The Packaging & Pricing course, the Pricing Quickies, and the Raise Your Rates With Integrity mini course won’t magically make clients appear or double your freelance revenue overnight. They will fix your pricing problems and give you the clarity, confidence, and tools to:
- Set the right rates for your specific financial situation, business goals, and lifestyle.
- Package and price your services in a way that protects your sanity and profit margins.
- Ship professional proposals faster and get more yeses from clients you want to work with.
- Raise your rates (when ready) without making clients mad. Protect that brand, baby!
- Develop your money mindset and pricing expertise, and step up as a confident leader.
This freelance pricing course is NOT for you if...
You’re confident about everything related to packaging, pricing, and getting paid.
- You know your current rates and packages are the right rates and prices.
- You already create proposals quickly and ship them without panic and prayers.
- You pay your expenses, pay yourself, build your savings, and retain profit every month.
- Your packaging and pricing accurately reflect your value, positioning, and brand.
- You speak easily with clients about budgets, project pricing, and payment terms.
- You’re happy with your current revenue and know your projects are profitable.
If this is you, congratulations! Pat yourself on the back because you’ve already got this!
This freelance pricing course is perfect for you if...
You feel uncertainty about your packaging, pricing, and process for getting paid.
- Your rates are based on best guesses, competitor stalking, or internet searches.
- You want to know your pricing is accurate, profitable, and sustainable.
- You are ready to charge for your expertise and the true value and impact of your work.
- You want your packaging and pricing to reinforce your brand positioning and reputation.
- You want to build proposals and packages faster with less anxiety and stress.
- You think you’re undercharging and need to raise your rates, but you’re not sure.
If this is you, welcome! You’re in the right spot, and this program addresses all of the above!
Two Ways To Get Packaging & Pricing
Prefer to learn on your own and just want the content? Choose only the course. Want Packaging & Pricing and access to a community of business owners, live Q&A and coaching, virtual networking, coworking, ad-hoc training, and more? Choose an annual Business Your Way membership.
Just Packaging & Pricing, Please
A one-time investment gets you lifetime access to all Packaging & Pricing course material and asynchronous support. $697
Business Your Way Membership
An annual BYW membership gets you everything in Packaging & Pricing and all BYW member benefits. Renews at $597. $997
The Down-And-No-So-Dirty Details
Still on the fence or just don't want to read this whole page? Here's the nitty-gritty and the questions you should ask:
What platform is Packaging & Pricing hosted on?
Packaging & Pricing is delivered through the Business Your Way community (BYW) hosted on the Circle Platform. This is the only way to access it. Already part of a Circle Community? Sign up with the same email to easily toggle between communities. For privacy, you can hide your member profile from other members.
What’s the investment?
A one-time investment of $697 gets you lifetime access to ONLY Packaging & Pricing with asynchronous support. An annual BYW membership gets you Packaging & Pricing and all other courses and member benefits. Year one is $997 and renewals are $597.
Do I get immediate access to the entire course?
YES! When you purchase Packaging & Pricing by itself, or join BYW, you gain instant access to the Packaging & Pricing course, the Raise Your Rates course, the Pricing Quickies, and the pricing calculator, rate card template, and scripts to review at your own pace.
How do I access the course when I sign up?
When you purchase Packaging & Pricing or join BYW for the first time, simply complete your member setup and onboarding, log in, and get started. Packaging & Pricing will show up in the left-hand sidebar or the list of community spaces.
What formats are all the materials in?
The Packaging & Pricing course and the Raise Your Rates course are provided in video, audio, and PDF formats. The Pricing Quickies are available in Video, Audio, and text formats. Worksheets are available as PDFs and Google Docs/Sheets. The pricing calculator and rate card templates are Google Sheets. Scripts are in text and PDF formats.
How long will this course take to complete?
The Packaging & Pricing course lessons total 2 hours, 35 minutes. The Raise Your Rates course lessons total 45 minutes. The pricing quickies are each 3-10 minutes. How long each exercise requires is different for everyone.
Do I have to complete the lessons in order?
No! Many freelancers complete the Hourly Rate lesson, skip to the Raise Your Rates course, and then come back to the rest of the core Packaging & Pricing lessons and watch the Pricing Quickies whenever they have time.
Does it matter what stage of business I’m in?
Nope! Whether you’re just starting out or you’ve been in business for years, pricing is something you always have to work on. Every time you tweak offers, create a new offer, or make shifts in your business, you must revisit your pricing.
What type of freelancers will this work for?
This course is for service-based solo businesses (freelancers packaging and selling services). Whether you’re a coach, consultant, copywriter, designer, virtual assistant, personal trainer, marketer, ops specialist, automation expert, social media manager, bookkeeper, or any other expert service provider, it’s for you.
What if I have questions or need help?
You can get asynchronous support in the lesson comments or quickie comments, and get responses within 24 hours (unless I’m on vacation). BYW members can also get async support in the BYW discussion and chat spaces, and live support during office hours or the live Q&A/coaching sessions on Wednesdays at 12:00 noon Pacific time.
What if I join and realize this isn’t for me?
Due to the nature of digital offers, and the fact that you gain full, immediate access to everything in this course upon your initial purchase, no refunds will be given. All purchases are final. Please do your due diligence before purchasing this course or joining the Business Your Way Community.
Is there a payment plan available?
Yes! Payment Plans are available for those who need it. Payment plans are not subscriptions you can cancel at any time. With a payment plan, you are required to complete all payments. Reach out to get a payment plan contract.
How long do I retain access to the course?
Purchasing ONLY Packaging & Pricing gives you lifetime access to the materials and asynchronous support. Joining the Business Your Way community through an annual membership gives you access to Packaging & Pricing and ALL other courses and member benefits for the year, or as long as your membership stays active.
How much access to Jen do I actually get?
As much as you need via the avenues available. There is no limit on the number of questions you can ask. No question is too basic, too complicated, or too specific. I’m in the community every day with the sole purpose of being available to support you and get you unstuck and on your way.
I feel good about my pricing. Would I benefit?
Maybe! Mindset work is always good, and there’s value in confirming your pricing and validating your strategy. Who knows? You might discover profit leaks, revenue opportunities, or little tweaks that make a big impact.
Two Ways To Get Packaging & Pricing
Prefer to learn on your own and just want the content? Choose only the course. Want Packaging & Pricing and access to a community of business owners, live Q&A and coaching, virtual networking, coworking, ad-hoc training, and more? Choose an annual Business Your Way membership.
Just Packaging & Pricing, Please
A one-time investment gets you lifetime access to all Packaging & Pricing course material and asynchronous support. $697
Business Your Way Membership
An annual BYW membership gets you everything in Packaging & Pricing and all BYW member benefits. Renews at $597. $997