Profitable Project Plan Curriculum
Profitable Project Plan is a 10-month business training program for designers and developers. The next session runs January through October 2021.
Whether you’re just starting out, taking your side-gig full-time, or finally doubling-down to grow your thriving business, Profitable Project Plan will help you move forward faster without stress, overwhelm, and uncertainty.
Profitable Project Plan is a comprehensive business training program for designers and developers created to save you years of expensive trial and error and fast-track the upleveling of your business.
It provides everything you need, done-for-you, and ready to customize — without fluff, filler, and sexy extras that don’t deliver — including, weekly live training and live Q&A, special implementation weeks, expert interviews, and done-for-you templates, scripts, checklists, emails, frameworks, tools, and resources ready to be customized.
The Profitable Project Plan design business course will help you:
- Improve communication
- Grow your recurring revenue
- Reduce project management time
- Generate quality leads
- Create better margins
- Save time and work less
- Increase overall profitability
- Implement sustainable systems
The Curriculum By The Numbers
Profitable Project Plan includes 35 live weekly training sessions, 35 live weekly Q&A sessions, and 9 get-it-done implementation weeks spread over 10 months.
The training sessions, handbooks, program resources, and materials are provided as the program progresses not all at once upfront. As a business owner or professional, you’re already busy enough so this program approach ensures maximum impact with minimum overwhelm.
Kick-Off: Program Overview
A program overview kicks things off. We’ll review the program curriculum, make sure you’re ready to hit the ground running, answer questions, and set the stage for an amazing experience together.
Make Profitable Project Plan Work For You
Review the Profitable Project Plan curriculum in detail, get benchmarks to track progress, and set an execution schedule you can stick to. Plus, receive valuable tips to stay on track and take action without stress, gain insights on how to make the implementation weeks work for you, and get the inside scoop on customizing the program materials for use in your business.
Section 1: Sensible Sales
Money isn’t the most important thing, but it touches everything that is. Consistent sales, strong contracts, and reliable payments are the foundation of a profitable business. That’s why the first thing Profitable Project Plan addresses is sensible sales.
The Sensible Sales Section Includes Three Live Training Sessions
Money Matters
Get paid on time every time no matter what
From payment options and payment plans to tough money conversations and budget discussions to using scope creep to your advantage, learn how to structure your payment terms, speak confidently about money, and make sure all stakeholders are on the same page throughout the project so you get paid on time every time.
Simple Sales Calls
Close the sale confidently without icky selling
The Sales-Free Sales Call Framework is your ticket to hosting sales calls with confidence and ease. Learn the structure of a successful sales call, what to communicate, what questions to ask, what prospects need to hear to say “yes,” and how to stop giving away free consulting. Selling a large project? We'll cover a multi-step sales process too!
Contracts That Convert
Create a contract that makes saying yes easy
The sales process isn’t over until the contract is signed, which means your contract can also be used as a valuable marketing tool. Learn why you need a contract, what an SOW and MSA are, what to include in your contract, and how to follow up after sending your contract. Plus, get done-for-you, customizable contract and change order templates.
Section 2: Client Management
Effective client management is a game changer. The Profitable Project Plan client management system moves website projects forward without you, so the time you spend with clients is meaningful and focused on the highest value, most strategic work (not low-value administrative tasks).
The Client Management Section Includes Nine Live Training Sessions
Client Management System
Leverage a proven system to save time, reduce stress, and boost profits
Get an overview of the Profitable Project Plan client management system, learn how it works and why it works, discover how to customize it for your business and unique service offering, and uncover a powerful trick to motivate clients to get things done and align project timelines with your schedule.
Welcome Your Clients
Build excitement and set a firm, fair, friendly tone for your work together
The Profitable Project Plan welcome system ensures you begin each project by creating a positive, supportive, respectful relationship with clients and establishing your role as a powerful leader. Discover simple steps to streamline project kick-off tasks and help clients feel good about their investment.
Onboard Your Clients
Educate, equip, and empower your clients to be great clients
An onboarding system gathers critical information and gets new clients up to speed so you can work together effectively. From setting expectations and boundaries to educating and empowering clients, Profitable Project Plan provides an complete onboarding system and discovery questionnaire.
Strategy Definition
Help your clients define a website strategy aligned with their goals
The secret to every great website is a clear conversion strategy. Get a step-by-step framework to guide clients through the strategy definition process so they have a clear picture of exactly what you’ll be creating and how it will be structured and you have a clear outline of design deliverables.
Design Guidance
Guide your clients through the design process and minimize revisions
Remarkable design takes time, but when clients don’t hear from you they freak out. Get a done-for-you system to get clients involved in the design process, deliver added value, eliminate friction and delays, and move the project forward so you can focus on delivering an incredible site design.
Development Support
Support your clients during development and demystify technology
Development requires large blocks of uninterrupted time. But what about the client? Profitable Project Plan protects your time and margins by managing the client for you. Get a client care system to wrap up content, complete technical tasks, deliver training, and prepare for the website launch.
Website Launch
Reach final website approval and plan the official site launch
The final 10% of a project always seems to be the hardest, but not any more. Learn a simple system to reach final website approval, build excitement about the launch, set expectations, and plan the actual go-live, all to give the client confidence while reducing support requests and saving time.
Outbound Client Care
Provide live website training and delight your clients with added value
When a contract is fulfilled, you move on, but Profitable Project Plan isn’t for typical projects, it’s for extraordinary projects. Get a done-for-you system that provides training, upsells, and new resources designed to create raving fans, get great testimonials, keep you top of mind, and earn more referrals.
Collaborative Copywriting
Eliminate content delays with a proven, step-by-step copywriting process
The hardest part of every website project is the website content because it’s typically the one thing the client is responsible for. Remove the stress and delays related to gathering content by doing it for them using a cooperative copywriting system guaranteed to nail your client’s voice on the first try.
Section 3: Lucrative Leads
Say goodbye to tire-kickers and hello to lucrative leads. With strong systems in place to close more sales, effectively manage clients, and keep projects on track, you can turn your attention to lead generation and new business development — it’s time to put systems in place to attract lucrative leads.
The Lucrative Leads Section Includes Nine Live Training Sessions
Lead Generation System
Leverage proven systems to attract all the clients you need
Get an overview of the Profitable Project Plan lead generation system, learn how and why it works, and discover how to customize and implement a lead generation plan. Access tools and resources to help you attract clients who value what you do, are happy to pay you what you’re worth, and ready to get started.
Value Ownership
Write compelling sales, marketing, and services statements
The secret to attracting qualified leads is how you speak about what you do. The sales and marketing message and service description templates in Profitable Project Plan help you communicate your value with confidence, position your services as irresistible, and charge what you’re worth (and get it).
Websites That Work
Present a natural path to conversion aligned with the buyer journey
You’re busy running a business and serving clients so you need a website that works when you’re not working to turn traffic into lucrative leads. From facilitating buying decisions to laying a path for conversions and elevating your blog, discover simple changes to make your website your best salesperson.
Lead Capture Forms
Design a powerful website inquiry form that segments inbound leads
Stop leaving money on the table with a generic new project inquiry form. Learn how to uplevel the brand experience for prospective clients with an inquiry form that collects data, segments leads for targeted messaging and customized follow up, and ensures you stand out from the competition.
Lead Management
Institute a plan to manage inbound leads without stress
How you manage inbound leads affects their perception of your business, their investment comfort level, and whether or not they convert to a paying client. Protect your time (and sanity) with a lead management plan that caters to ideal clients, creates raving fans, and sends tire-kickers packing.
Lead Assessment
Review what’s working and not working to bring in new leads
Before adding new lead generation tactics to your bulging to-do list, assess your current lead generation and marketing actions. Complete an evaluation of what’s currently working and not working to bring in new business, review changes that need to be made, and identify how to improve your results.
Offline Marketing Tactics
Discover offline lead generation tactics to expand your brand
Offline marketing tactics are as relevant today as they were before the internet dominated business growth. Examine a collection of offline lead generation tactics, identify what tactics best fit your business, and get done-for-you templates, scripts, and tools to save time on implementation.
Online Marketing Tactics
Explore online lead generation tactics to increase your visibility
Digital marketing leverages the internet to drive website traffic, grow your audience, elevate your brand, and generate leads. Review a collection of online lead generation tactics, identify what tactics best fit your business, and get done-for-you templates, scripts, and tools to accelerate implementation.
Your Lead Gen Plan
Construct a prioritized lead generation plan for your business
A lead generation plan ensures you know what to do now, what to do next, and what to do after that, which means every action you take will have purpose and produce better results. Create a lead generation plan specific to your goals and add new done-for-you client attraction tools to your business.
Section 4: Recurring Revenue
Recurring revenue riches are the Holy Grail for service businesses. With a reliable, dependable foundation of stable monthly recurring revenue, you have the freedom to reinvest in your business, plan for the future, and expand your team so you rarely work nights or weekends.
The Recurring Revenue Section Includes Six Live Training Sessions
Recurring Revenue System
Leverage proven systems to create a foundation of reliable recurring income
Get an overview of the Profitable Project Plan recurring revenue systems, learn how recurring revenue facilitates business growth, and find out why it must be a priority. Review a variety of ways to increase monthly recurring revenue, gain tips for selling retainer services, and uncover mistakes to avoid.
Website Services
Form your core recurring revenue foundation with website care plans
The easiest recurring revenue to secure is through the sales of monthly website support services. Learn how to make the case for website support to your clients and when to work the upsell into your process, get tips to avoid common mistakes, and receive sample packages and pricing.
Content Services
Increase monthly recurring revenue with content management packages
Your client trusted you to create their website. Now they must use it to market their offers. Help clients maximize their ROI with recurring content services. Learn how to structure content creation and publishing packages, get tips to delegate or outsource work, and review sample packages and pricing.
Design Services
Identify design services that require regular ongoing reinvestment
From social media imagery and slide decks to a variety of marketing materials, there are many ways to boost your bottom line with recurring design services. Discover the easiest design services to offer, get tips to maximize your hourly rate and still wow your client, and see sample packages and pricing.
SEO Services
Maximize client visibility through search engine optimization
Every website owner wants higher search engine rankings and more website traffic. Tap into this desire and upsell recurring SEO services. Learn the ins-and-outs of selling SEO services, get tips to avoid common mistakes, discover how to minimize risk, and get sample packages and pricing.
Nurture Relationships
Keep existing clients engaged and highlight your ongoing value
While you need new sales to stay in business, new clients can't come at the expense of existing clients. Long-term relationships, retainers, and repeat business are the key to stability and growth. Get tips, tools, and templates to keep clients happy, nurture relationships, and deliver added value.
Section 5: Brand Blueprint
A brand is the most important asset of any business, driving more sales, creating more opportunities, and generating more profits. The visual aspect of a brand is the representation of what a company stands for and how it is perceived — it shapes the identity of a company, showcases its personality, and communicates a memorable and unique style.
The Brand Blueprint Section Includes Six Live Training Sessions
Integrated Brand System
Expand your client management system with the brand blueprint
Discover how to merge the Brand Blueprint with Profitable Project Plan’s Client Management System and watch the magic happen. You’ll create a streamlined process that fully supports you and your clients with education, homework, and meaningful consulting that makes a difference.
Clarity Consulting
Facilitate brand clarity and understanding for clients and their business
The first step in bringing a brand to life is gaining clarity about the brand, who it must resonate with, why it is special, and what ideal clients and customers need to know. Help clients map out powerful, profitable brands that stand out and get noticed with a step-by-step clarity consulting framework.
Brand Moodboards
Encourage collaboration with your clients and establish the brand mood
Ensure clients feel invested in their brand and your process by inviting them to collaborate and getting them used to your interactive design approach. Learn how to guide clients through the creation of a visual moodboard for their brand, what tools to use, and how to reward their efforts.
Your Brand Style Quiz
Determine your client’s unique brand style with a simple quiz
The sexy part of brand building is the visual design but design is subjective and no one reads minds. Learn how to use Profitable Project Plan’s brand style quiz to understand your clients’ style, uncover their brand vision, and get the details needed to design brand concepts that surprise and delight.
Brand Design Basics
Develop a compelling visual brand identity your client will love
Armed with clarity and an understanding of your client’s brand style, you must bring their brand to life through design. Learn a proven system that simplifies the design process, get tips to elevate your mockups and present your designs, and gain ideas to minimize revisions and reach approval faster.
Brand Delivery
Organize the final brand assets and a seamless handoff of deliverables
Your client should remain in control of their brand at all times. They must own and control everything related to their logo design, supporting brand assets, and brand patterns. Discover options to create a brand style guide, get a brand delivery checklist, and learn tips to wow clients and inspire more work.
Wrap Up: Program Reflection
Close out your Profitable Project Plan experience by revisiting where you were when you began the program, reviewing where you are now, and making a plan for the future success of your business.
How Did Profitable Project Plan Work For You?
Profitable Project Plan wraps up with an insightful training session focused on you. Celebrate your accomplishments, reflect on your commitment and actions, and gain valuable insights to guide your continued upleveling and the management of your business. Finally, look forward, dream big, embrace your vision, and set new personal and professional stretch goals.
"I knew well before the launch of Profitable Project Plan that Jennifer had an incredible solution on her hand. Several years ago I was sitting with her in an airport following a conference and got to hear some first-hand accounts of how she and Brian managed their clients and projects. I grilled her about quite a few details trying to dig deeper, beyond what her processes were to understand why she had built them in this way. I was floored then and am still impressed with them today, this plan is as transformative as it sounds! You owe it to yourself and your clients to get access to this material."
Brian Richards | WP Sessions
Enroll In Profitable Project Plan Today!
Whether you're just starting out, taking your side-hustle full-time, or doubling-down to grow your existing web design business or web development business, Profitable Project Plan will help you move forward faster and avoid the speed bumps along the way.
